As a major force in the current global consumer market, China's household electrical appliance companies are still facing serious problems in their development. How can Chinese manufacturing better respond to consumers' desire for and desire for a better life? What are the development paths for manufacturing companies in the future? What should be depending on product quality, business efficiency, and brand elevation? These problems are worthy of consideration by many Chinese companies.
Recently, the 2018 CES International Consumer Electronics Show opened in Las Vegas in the United States, attracting many of the world's top advanced technology companies to participate. The world-leading products and technologies exhibited by Chinese brands are particularly eye-catching. At the same time, on January 10 (North American time), the 2018 China Creation Summit Forum kicked off at the CES.
This forum invites many authoritative experts in the home appliance industry and Chinese entrepreneurial elites to focus on the improvement of the global influence of big country brands, how to improve in different aspects such as corporate management, product concepts, and marketing, and catch up and surpass global well-known enterprises. On the other hand, in-depth exchanges and discussions were made. Zhang Shaoyong, general manager of TCL Multimedia Product Center, was invited to attend the summit forum and delivered a speech.
Zhang Shaoyong said in his speech that a large number of powerful Chinese brands including TCL have rapidly emerged in the global market in recent years. However, with the global appliance market entering a new era, China's manufacturing industry is facing new environment, new problems, and new issues. Opportunities, transformation and upgrading also require new forces. Therefore, China's home appliance manufacturing companies should bid farewell to the previous pursuit of cost reduction and scale expansion. Through the continuous enhancement of innovation capabilities, we have formed a global innovation leadership capability based on our strength in the industry.
At the same time, the "China Creation Award" and "China Creative Award" in 2018 were presented at the current summit. As an important tributary of the river of China's innovation and development, TCL has won recognition from many authoritative experts and manufacturing peers on the scene with solid and strong innovation strength and won the “China Creative Awardâ€. In addition, the new XESS X5 series, C6 series, and P5 series that were publicly presented at this CES show all won the “China Creation Awardâ€.
As a company that adheres to the concept of "Great Power Brand, Created in China", TCL has won many awards for this time. According to the latest television products brought by TCL at this exhibition, the XESS X5, C6, and P5 series cover cutting-edge technologies such as quantum dot display technology, artificial intelligence technology, and curved surface full-screen technology. Future product layouts and The direction is clearly visible.
TCL XESS X5 Quantum Dot TV has achieved a comprehensive improvement in sound and picture quality experience, appearance technology and artificial intelligence, further explaining TCL's pursuit of the fusion of technology and art. In terms of picture quality, Quantum Dot Technology, Dolby Vision HDR, and Q Quality Engine are used. The sound quality uses a luxurious Harman Kardon sound and supports Dolby Atmos® immersive audio technology. In terms of industrial design, the 65-inch X5 achieves a 4.9mm ultra-thin body, full-surface curved screen, and 360-degree integrated design. The redesigned sound appearance and floating base design under the lean design concept represent the great quality of TCL's pursuit of great countries. The ultimate concept of luxury home aesthetics.
The C6 has been further enhanced in terms of sound quality. The primary color high-gamut screen and the Dolby VisionTM HDR with a full-screen non-rimless design provide a broader visual enjoyment space. It uses a Harman Kardon sound and supports Dolby Atmos® for a more rounded feel. In terms of appearance, C6 has adopted a cylindrical audio system and gentlemen's gray audio mesh in a breakthrough manner, giving this TV a low-key sense of beauty. P5 also has a long face in terms of value, 4000R gold curved screen, 5.9mm extremely narrow frame and 7.9mm ultra-thin body, with integrated molding process, continuous eye of wisdom design and MEMC motion compensation technology, more in line with current consumer needs The appearance of fashion trends, presumably will be a hot market, leading the trend of New Products. At the same time, massive and high-quality content resources are also one of the advantages of TCL. TCL cooperates with Tencent and other content providers in China to build rich content in the "2+N mode" overseas (2: Netflix + YouTube content; N: Amazon and localization, featured services, ie, content and services in various countries and regions, TCL Global broadcast and other special features).
TCL has always been committed to technological innovation to drive corporate development strategies. The average annual R&D investment is close to 4 billion for three consecutive years. TCL currently has 26 R&D institutions, more than 7,000 R&D personnel, more than 10 joint laboratories, and 22 manufacturing facilities worldwide. The processing base is also actively deploying cutting-edge technologies such as artificial intelligence, new display, 5G communications, and big data. In 2017, TCL Multimedia's total sales of LCD TVs reached 23,231,141 units, a year-on-year increase of 16.4%, and achieved the strongest growth in five years. Among them, the North American market has performed outstandingly, and its annual sales volume has increased by 131.5% year-on-year.
The many accolades have once again proved that TCL's technical innovation drives enterprise development and transforms its technological advantages into product-leading concept advantages. It is believed that TCL will further develop its innovative advantages in 2018 and lead the industry toward higher-end development.
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