(Original title: Amazon Voice Virtual Assistant Alexa adds new features and joins US Express to launch voice payments)
Alexa is the virtual voice assistant for Echo, Amazon's smart home control device, and can be thought of as the Amazon version of Siri. As shown in the figure below, Amazon launched Echo in November 2014 as a cylindrical device that supports Wi-Fi connectivity and can provide music playback, information alerts and other services; and Alexa is responsible for receiving corresponding voice commands.
Echo
Thanks to its powerful features, Alexa, the voice assistant, has gained more and more attention. It can not only answer questions, turn lights on and off, but also help online users and even help Uber. The user simply issues a simple instruction command such as "Alexa, call Uber home" and Alexa can immediately call you through Echo and other home smart devices. Currently, Alexa already has 10,000 features.
And recently Alexa got a new skill from American Express - helping AmEx card users view credit card information. For example, the cardholder only needs to say "Alexa, what is the balance of my AmEx account" to Alexa, and Alexa will use his voice to provide feedback.
AmEx cardholders can use the voice command "Alexa, open AmEx" to view account information, account balances and recent payment records. Users search for skills and activate by logging in to the American Express online account using a password and user name. After the first connection, you need to create a four-digit password, and then repeat it every time you use it.
For American Express, this cooperation is an important measure for AmEx to broaden cardholders' access to channels outside their official App and official website. This also reflects to some extent that companies in related fields are increasingly using Emerging devices like Echo to increase the distance with customers. In the field of financial services, American Express is not the first company to cooperate with Alexa. Capital One also launched Alexa-related functions for its cardholders in 2016.
In the field of intelligent voice control equipment, Echo occupies a large market share. According to the research firm eMarketer, Echo’s market share is as high as 70%, which is a significant gap with Google’s second-placed company (23.8%). Amazon is also constantly strengthening and encouraging cooperation with different companies to continuously expand Alexa's capabilities and make its devices more and more intelligent.
It is worth noting that account security is a problem, and passwords need to be repeated every time they are used. Luke Gebb, senior vice president of American Express, stated that during the initial testing period, the testers indicated that they would need more account security because their family members often use their Alexa.
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