A new thing called "Internet TV" has changed the audience's impression of television. In July, LeTV was launched for sale. On the 3rd of this month, iQiyi and TCL launched an Internet TV called “TV+â€. Xiaomi followed suit and released Xiaomi Internet TV on the 5th. These Internet TVs have attached to the massive content of video websites, and have also introduced a wide range of application software. The remote control has even been designed as an "artifact" that integrates game controllers, mice and many other functions. At the time of watching, on large-size TV screens, there was no channel number, no news on the whole point, and there was no “golden spot†for TV dramas...
All this is far from the "TV" in the audience's impression. One viewer said that Internet TV has come a long way. It is illusion that this kind of TV is "almighty." If you want to watch TV and watch TV, you want to go online when you want to go online, but after experience, it is found that Internet TV cannot broadcast TV programs simultaneously. To watch TV programs synchronously, you have to switch to a cable set-top box.
Live TV shows are just "legends"
“The cable TV function in Super TV is as powerful as it is.†This is the slogan for LeTV’s Super TV. People think that with Super TV, you can throw away the cable set-top box. However, according to relevant policies, to get involved in Internet TV, you must first cooperate with Internet TV licensees. There are currently only 7 license providers in China.
"Isn't it that CNTV's live streaming rights have been obtained? Can CNTV live on TV and can't be broadcast live on TV?" Mr. Zhou, who loves watching news, found that TV programs on Internet TV can only be broadcast on demand. Old news.
In this regard, a TV member of LeTV said that Internet TV licensees such as CNTV provide only one qualification. Only through this cooperation can Internet content be “naked†onto TV sets, but it will not be an Internet TV. It provides live TV broadcast functions such as cable set-top boxes. What Internet TV can do now is to allow users to quickly switch to cable TV by “wiping it on the remote controlâ€.
In the “TV+†launch conference on the evening of the 3rd of this month, a feature applauded by the audience was also related to the switch. IGI Artist CEO Gong Yu said “Hunan Satellite TV†to the remote control and can switch to Hunan Satellite TV. There is almost no waiting time in the middle. However, Gong Yu told reporters that the prerequisite for such a quick switch is that the user has already connected a cable set-top box.
Analyst International Analyst Zhang, who specializes in online video research, introduced that as early as 2011, the radio and television division issued the “Requirements for the Operation and Management of an Internet TV Licensing Authorityâ€. Internet companies and licensees can cooperate to make television, but cable TV It is still under control. "In other words, everyone uses Internet TV, but only adds to the content of the Internet based on the existing cable TV (such as Gehua Cable)."
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