Another Internet TV brand will be involved in laser TV

This year's color TV market due to the overall market is not booming, the old Internet TV brand in the market hit "Waterloo" this year, sales were blocked, losses severely pressure on many Internet TV brands can not breathe. In order to ease the pressure on the market, it caters to the trend of consumption upgrades. From the first half of the year, brands such as millet, loyalty, storm, and micro-whale have successively launched laser television or non-screen television products so as to better meet consumers' desire for large-size TVs.

Perhaps stimulated by the above-mentioned Internet TV friends, recent industry news revealed that SunTV's Internet TV brand PPTV will also introduce cross-border laser TV products. It is expected that it will be officially released around the end of December and formally enter the laser TV market. Screen camp. According to channel sources, compared with other Internet TV brands, PPTV's laser TVs may have a higher quality in this launch, and they will be able to directly achieve a brightness of 4,000 lumens in order to deal with more complex applications. surroundings. There are no specific details for other product details.

According to an industry source, PPTV has a major advantage over other brands such as Storm, Watch, etc., that is, behind the PPTV has a wide range of sports content. Imagine watching the La Liga, the Premier League, the Champions League and other exciting sports events under the 100-inch giant screen. That will be a kind of enjoyment, and perhaps this is another factor that PPTV has been told to launch.

The audiovisual circle believes that under the circumstances that the entire color TV industry and the projection industry are not booming, Internet TV brands have also realized that we must accelerate the pace of upgrading of consumption, change the previous idea of ​​hitting the market with low prices, and need to upgrade products through technological upgrading. Value, but laser TV can be made bigger and the price is relatively close to the people, so it becomes an important "choice" for many Internet TV brands to open up the second battlefield of color TV. At the same time, with the full promotion of many TV manufacturers and projection companies, the popularity of laser TV is unprecedented. According to relevant data, in 2017, the laser TV market grew at a rapid rate of 200%, especially in the 80-inch and above market, and laser TV sales accounted for more than 60% of sales. The prospects are expected.

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