Lei Feng Network was informed that Baidu recently announced the formal establishment of Xi'an Baijin Internet Financial Assets Trading Center (hereinafter referred to as "Baijinjiao"). This is another focus of Baidu's use of technology to change finance and its layout in the financial sector. The industry insiders commented that whether this step can be a miracle for Baidu's financial counterattacks depends on whether the company can break through its current lack of restrictions on accounts and usage scenarios.
Compared to other asset trading centers, big data and artificial intelligence may be Baidu's advantage, and it is also different from other Internet finance. Zhang Xuyang, vice president of Baidu and general manager of Baidu’s financial services, said that first, Baijin Jiaotong will use technology as the underlying structure to improve the trading mechanism of financial assets and expand the scope of the assets that can be traded. For example, blockchain technology is used to secure assets for big data assets, carbon reduction, etc. to make it easier to trade. Second, Baijin Exchange relies on Baidu's cloud computing capabilities to evaluate more scientific risk pricing models in the future. The transaction will be smoother; again, the hundred-dollar exchange will exert the advantage of the low cost of the Internet to reach the customers and gather a diverse investor structure; finally, the hundred-dollar exchange will export its technology and capabilities and build a more open financial cooperation ecosystem.
Internet companies do finance and technology are advantages, but the essence lies in financial transactions. The industry believes that the essence of finance lies in credit, leverage, and risk. Baidu has deep deposits in big data, artificial intelligence, and other technologies. All of Baidu's investment in the future will be based on technology as the underlying structure to improve the exchange's trading mechanism in the financial sector. Achievements are guaranteed. Zhang Xuyang said that the positioning of the hundred-dollar exchange is as a connection between assets and funds. In the future, it will play a role in connecting assets and funds in the huge collaborative space of the consumer finance, banking and insurance sectors of Baidu's financial layout. By then, it will be able to provide assets for Baidu and provide tradable sites for Baidu's consumer credit asset securitization operations.
In this year’s Baidu’s first-quarter earnings conference call, Baidu’s chairman and CEO, Li Yanhong, first talked about the development orientation of Baidu’s finance and emphasized that financial business is an important part of Baidu’s future strategy. “Baidu will play in the financial services field.†Reformist's role.†In the new organizational structure adjustment in April 2016, Robin Li promoted FSG as one of the top three businesses in parallel with Baidu’s search company and the Emerging Business Group. It can be seen that Li Yanhong and Baidu have attached great importance to the layout of the financial sector.
However, according to reports from Lei Fengwang (search for "Lei Feng Net" public number) recently reported that Baidu's strength and layout in the financial sector can not be wronged, but it does exist in time and the accumulation of user accounts behind the limitations of competitors . Phoenix Technology cited Zhang Chaoyang’s opinion in the industry that for Baidu Finance, the most fundamental reason for its weak foundation is the lack of accounts and scenarios. In the financial sector, there are allegations that account holders have the world. Baidu started as a search business. Although a large number of users and data have been accumulated, users do not need to register a real-name account before using it. Even if Baidu’s wallet is embedded in Baidu’s subsidiaries and affiliates later, it still cannot solve the problem of lack of scenes.
There are also comments that, in the O2O journey that Baidu has spared no effort, it is the growth of Baidu Map and Baidu Wallet. Through the implantation of the take-away scene, the number of users of Baidu wallets can grow rapidly, and the opening of the payment channels can enable its consumer finance and loan business to obtain a huge amount of users. Therefore, for Baidu's financial business, success or failure depends on whether or not O2O is the only one.
Zhang said, "the financial support of production and development is inseparable from the scene, the original Baidu's search business, difficult to extend the terms of the scene. If the line can not seize the scene, Baidu lost not only O2O, will lose With the battle of the most critical scenes of internet finance, the prospects for the development of internet finance are bound to shrink dramatically."