Since June 2004, when the product officially landed in the domestic lighting field, this different army quickly launched a series of campaigns, established a monopoly sales network throughout the country, and the outlets were laid into various provincial capital cities and key prefecture-level cities. Successfully provide lighting design support for all kinds of large hotels, shopping malls, office buildings, product support services, and exported to Australia, the Philippines, Russia, Hong Kong and other countries and regions. Such rapid emergence has caused widespread concern and acclaim in the industry. More people who are thinking about the way out of lighting companies want to analyze the success of this series of products.
A good brand must have communication, endurance, compatibility and responsibility in order to go global. Undoubtedly, the personality and value orientation of business leaders determine the connotation of the brand. Then the people on the goods are fortunate, their high-level operations on the market can be described as old-fashioned, light car driving. The proposed "development", "win-win" and "service" are not only the enrichment of this corporate philosophy, but also show its broad mind. The products are very professional in every link, conveying the most accurate and accurate information of the company, providing customers with exquisite design, high-quality products and caring services. Creating value for our customers, creating space for our partners, and the philosophy of the products we follow is being proven step by step with our own efforts.
Follow the growth of the product and look at its nearly two-month course of action to see how this young and energetic company is shouting in a noisy market:
The product has won the “Top Ten Brandsâ€: In May 2005, the brand of Zhongshan Shangshang Lighting Co., Ltd. was rated as “Chinese Consumer (User) Quality by China Quality Association, China Quality Service Science Society and China Product Safety Evaluation Monitoring Center). Top Ten Satisfaction Brands." The acquisition of the top ten brands marks that the products on the products have been widely recognized by consumers across the country, providing a solid consumer recognition foundation for further development of a broader market space.
The Dean of the School of Management gave lectures on the quality of the company and improved the management level of the company from the concept: a cool and comfortable night at the end of May, all members of the company had the honor to welcome Mr. Zhang Lang, Dean of the Oriental Institute of Management. Mr. Zhang Lang is a well-known management expert. This time he prepared a wonderful speech entitled <> for all employees. For this lecture, many employees expressed their gratitude to the company for preparing such wonderful lectures for the employees. This lecture has taught us a lot of things, especially changing the way we manage some of them. The impact of this lecture is far-reaching and will continue to promote the improvement of the management level of the products.
Ningdao Longxing is the consultant of the company. In May, the first lighting industry in the domestic lighting industry hired a world-class lighting design expert. Nakajima Ryuichi was the company's consultant. Nakajima Ryuichi is famous in Japan. Lighting design expert, served as a senior professor of Kyushu University of Technology and a visiting professor at several prestigious universities such as Beijing Institute of Technology. This product is the first in the domestic lighting industry to cooperate with international first-class lighting design experts, aiming to improve their lighting concept. On the basis of promoting the development of the domestic lighting industry.
The dealers' symposium will continue to talk about cooperation: On the evening of June 9th, the product dealers' symposium was successfully held in the company. The distributor and company Mr. Ye Zong, the head of all departments of Jiang Zonghe attended the meeting, which was presided over by Zhang Wenkai, the head of the sales department. Minister Zhang said in the speech at the beginning of the meeting, "The purpose of this meeting is to accept the suggestions and opinions of the company. We will continue to do it well. We will not do enough. It will be improved immediately." At the meeting, dealers from all over the world spoke enthusiastically and discussed the achievements of the common development of the product and the problems existing in the company. The person in charge of each department carefully and carefully recorded the situation reflected by the dealers, and made some suggestions on some issues on the spot. General Manager Jia of Beijing said: "We are very confident in the products. The experience of cooperation over the past year tells us that the company is capable of solving these problems very quickly." Finally, Mr. Ye spoke and expressed The determination to solve the current problems and the prospects for cooperation.
The regional manager returned to the company to recharge and strengthen the professional and business level: At the beginning of June, he took the opportunity to participate in this Guangya exhibition, and the company recalled all the regional managers. They have conducted a series of trainings in their professional technology and business. The training has improved the professional and business level of regional managers and prepared for further expansion of market share in each region.
Guangya Exhibition, the harvest of the goods.: On June 8, 2005, Guangzhou Guangya Exhibition was successfully launched at the Guangzhou International Exhibition Center. Pinshang Lighting participated in this event as the most influential exhibition in the industry. During the Guangya Exhibition, it was difficult to count the number of domestic and foreign merchants who came to our store. Knowing the product, the desire to cooperate with the product made them walk into the product hall. This exhibition not only enabled us to achieve the expected investment target, but also paved the way for us to deepen cooperation with many domestic and foreign customers. According to our accurate statistics, during the Guangzhou Guangya Exhibition in 2005, our pavilion received foreign merchants from 35 countries and regions around the world and 12,000 domestic customers from 25 provinces, autonomous regions and municipalities directly under the Central Government. this.
Among foreign customers, there are 87 companies interested in cooperation, 32 in key negotiations, 24 have reached an agreement, and 11 have placed orders before June 20.
Among the domestic customers, there are 213 companies interested in cooperation, 125 of which are focused on negotiation, and 22 on the spot. There are 15 orders placed before June 20.
Next, the product has been non-stop, pushing the door of the southwest market, and will continue to spread the philosophy of its enterprise in this land, burning the passion of entrepreneurship and extending its marketing strategy legend.
The market is ruthless and affectionate. Some people laugh and laugh. In the end, the actual situation of each company is different. The way to communicate with the market is different. Many companies blindly invest and cannot get the ideal return, facing the changing market. Fengyun is lucky, there is nothing to be managed in addition to the product itself, and there is no clear concept. The core competitiveness of the outline plan is nothing but fashionable terms, so that people are swaying and faltering.
Because I know, I won, the operation of the goods is in a tight and steady manner, and the core of the competition of the pragmatic enterprise is matched with strong advertising and clear marketing plans, so that it can become a new market for the market and laugh. Complete condition.
Text: Mo Zhen China Lighting Network
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