According to the data from the Forward-looking Industry Research Institute's "China Smart Home Equipment Industry Market Prospects and Investment Strategy Planning Report", in 2016, China's smart home market reached 60.57 billion yuan, a year-on-year growth rate of 50.15%. It is expected that smart homes will usher in explosive growth in the next few years. By 2018, the smart home market will reach 139.6 billion yuan.
In addition, the latest report from Kearney Management Consulting estimates that the overall size of global smart homes will grow from the current $10 billion to $50 billion by 2020 and is expected to rise to $400 billion by 2030.
The future has come, smart home has become a new outlet
From the demand side, in the context of consumption upgrades, as per capita disposable income increases, users become more capable and willing than ever before. Smart home products have been on the market for several years. In the constant “educationâ€, users have become more and more aware of smart homes from curiosity to surprises to tediousness to questioning this procedure.
At present, the penetration rate of smart homes in China is less than 10%, which reflects the future potential of the smart home market. Once a company has a good product and service that ignites users' pain points, the scattered “home experience scenes†are connected in series to change the past. The smart home market will be redefined as a smart product that limits a scene and an occluded smart home ecosystem.
From the supply side, in the context of the continuous development of smart homes, cloud technology, artificial intelligence and other technologies have matured over the past few years, and smart home products cover users' all-round life scenes are no longer fantasy (more on this below) Explanation). China's manufacturing upgrade has created a good policy environment for smart homes. With the industrial scale becoming mature and the production costs greatly reduced, the “conceptualized†smart home products in the past few years are expected to become popular. With the popularization of cloud technology, artificial intelligence and other technologies in various life scenarios, new smart home products are expected to change from passive response to user needs to active judgment and identify user needs and provide accurate services.
The crowd is competing, the future may be a super strongNot surprisingly, at the AWE China Home Appliances and Consumer Electronics Expo, which has just come to a close, smart home has become the "main theme" that many companies are competing to launch.
Haier released Haier U+ Smart Life 3.0, which is an IoT platform centered on cloud brain upgrade, UHomeOS and scene customization. Haier displayed the first set of all-interconnected smart home appliances on AWE. The first batch of 161 smart life scenes were officially sold in the platform, and smart homes equipped with U+ operating system in different physical spaces such as living room, kitchen, bathroom and bedroom. Through the mobile phone, refrigerator, TV, Ubot multiple entrances and user interaction, the user's personalized needs can be obtained, and the real-time interconnection of people, machines and objects allows the home appliances to actively provide services according to individual needs.
Based on its own advantages in small appliances, Midea has introduced modules such as smart kitchens and smart living rooms on AWE. The beautiful i+ smart kitchen ecosystem has completed the coverage of eight categories of refrigerators, rice cookers, pressure cookers, soya-bean milk makers, broken machines, cooking machines, microwave ovens and ovens, allowing users to prepare a table of meals according to the different dining characteristics of their families. The smart living room module is a strategic cooperation with the micro whales, relying on the big screen entrance of the micro whale to create a smart home system in the context of family interaction.
Hisense, Skyworth and other large-screen manufacturers also showed their own smart home system, including intelligent ice washing, air conditioning, lighting, security, sensing and other home appliances; Vantage and Fang Tai showed their own advantages in kitchen appliances. The smart kitchen makes the user's operation more convenient.
The smart home system displayed by many manufacturers on AWE just covers the three development stages of smart home. Among them, the 1.0 stage is hardware intelligent, some home appliances can be operated remotely by mobile phone or other equipment, that is, electrical appliances to the network device. At present, most enterprises are still working on hardware intelligence; the 2.0 stage is scene intelligence. In a specific scenario, intelligent home appliances are interconnected, such as air conditioners, refrigerators, and washing machines. This single-brand multi-category interaction is mainly driven by a few leading home appliance companies. The iteration of the complete set of equipment; the 3.0 stage, that is, the wisdom of the family, aims to realize the differentiated scene customization from passive service to active response for the life scenes of different families with different needs.
So far, Haier is currently the only company to enter the third stage, and this scope can be expanded to the whole world. After the Haier 3.0 stage, the smart life has finally entered the reality from the “conceptâ€, and Haier has become a “textbook†for the smart home industry. Midea and other leading home appliance companies are also rushing forward on smart homes. For a long time to come, smart homes will show a trend of “one super and many strongâ€.
Before that, smart homes still need to turn over these mountains.
According to data released by market research firm StaTIsta, in the past 2016, the US became the largest capacity in the global smart home market with US$9.715 billion, and China ranked fourth with only US$520 million. From the growth of smart home penetration rate, the United States ranked first with 5.8% and China only 0.1%. On a global scale, smart home scenarios are still in the incubation stage and are not widely used. Especially in China, the popularity of smart homes is lower, far less than some developed countries.
At present, the smart home ecosystem has not been fully established, and the scattered scenes, poor compatibility and complicated operations have not yet been completely solved. It is difficult for consumers to fully understand the convenience of smart homes. Secondly, there is a lack of supporting regulations and uniform standards in the smart home field. The industry is mixed and the products are mixed. The general experience of consumers is not good, and the reputation is difficult to improve. It is naturally difficult to promote. Once again, the overall security of smart homes is not high. If it is hacked, the consequences are unimaginable. If the relevant data is obtained by criminals, it will cause many hidden dangers. Finally, product prices and spending habits are also the main factors hindering the popularity of smart homes. At present, the price of the whole set of smart home products is still very "cold", and ordinary consumers can only hope to sigh.
The road is blocked and long, and smart homes need more practice to land. From the perspective of product hardware, smart homes need to set different sensors and controllers in combination with different scenarios. From the perspective of the software platform, the situation of controlling the decentralization of terminals needs to be improved. How to block management security vulnerabilities still has a long way to go. From the service point of view, when selling smart home products, it is necessary to provide standardized training for pre-sales and after-sales service. From the product end and the control end, professional technical teams are required. Real estate agents, home improvement companies and even designers need to actively participate. Among them, establish a complete and systematic service system.
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