CIBN push plan to help unlicensed OTT boxes return to market

According to He Haoyu, Director of Internet Marketing at CIBN, the inside all one program aims to help manufacturers quickly produce and sell Internet TV terminals based on the all in one solution. In this solution, the CIBN license broadcast control platform is integrated, and the "components" required by Youku's full-scale video-based premium content, the value-added games provided by the TEA Alliance, etc., provide a one-stop solution to all the needs of terminal manufacturers. Various problems faced in the current market.

Under the supervision of the General Administration of Commerce, sales of OTT boxes are not optimistic

Since this year's SARFT asked to supervise the rectification of TV boxes, the box was once questioned, and Xiaomi box, LeTV box, and Tmall box all shot. Nowadays, the box cannot watch live TV and can't watch TV. Many video websites have their TV version clients unloaded. The video content in the box has shrunk dramatically, and the OTT box market sales have fallen drastically.

After the Internet video industry was rectified by the SARFT, the small and medium-sized brand terminals that accounted for about 70% of the total OTT market suffered a great impact. In the domestic OTT box market, the greater hidden trouble was the proliferation of non-compliant means. Some terminal manufacturers even There is no need to spend huge sums of money to purchase various copyrights and authorizations, and Internet video content prohibited by the No. 181 document is provided by the self-racking server.

Since the reorganization of the General Administration of Administration, the daily sales of offline channels of OTT set-top boxes have only been 1/10 of those before reorganization. A set-top box manufacturer disclosed to reporters that before the rectification, his product shipments could reach around 4-5 million units per month. After the rectification, his country's product shipments dropped to only 100 units a day. In addition to the slump in sales volume, these box manufacturers have also encountered turmoil in returns and complaints. Many boxes within the scope of refunds are directly returned by users.

The user's rigid demand for OTT boxes has not diminished. What the box needs to do is to return to the market.

Before the SARFT control, even half a year, there were tens of millions of grades, which grew very fast. This means that users on the box have a very strong demand.

According to the global online TV video and video revenue forecast report, it is expected to reach 42.34 billion US dollars in 2020. AOL still maintains a strong edge in TV video and video revenue, but as the pace of the international market catches up with it, its share of total revenue is expected to be 59% from 2010. (The 2010 record of US revenue is 23.26 billion US dollars) fell to 37% in 2020 (US revenue in 2020 was 15.527 billion US dollars).

China’s online TV and video revenues are expected to soar from US$3,700 in 2010 to US$3.033 billion in 2020. China thus ranks third in the world (Japan’s second place).

This series of data shows that the user's rigid demand for OTT has not diminished. What the terminal box needs to do is to find the OTT licensees that are suitable for them, and to rectify the changes and return to the market.

Licensors will usher in the best era of development, and the inside all one plan will follow suit

Mi Biao, Deputy General Manager of CIBN, told reporters that in the past, manufacturers had products that could be brought to the market, allowing users to pay for them, fighting for each other, and the market space was large. Everyone could live very well. Big fish and small fish traveled each other. Differentiated positioning, relying on brands, relying on prices, can get a place. After supervision, if you want to continue to survive in the market, you need to cooperate with the licensee to move closer to the licensee.

Under the supervision, the licensees have the ability to integrate resources. With the gradual deepening of the integration, more and more resources have been integrated by the licensees, and the overall strength of this consortium has become stronger. Equal cooperation, symbiosis and win-win cooperation are the main theme of the next stage of the development of the country's Guangdong side. All resources will be combined to rely on the advantages of integration to face the market competition and share revenue.

CIBN will conduct intensive marketing of horizontal market channels, establish direct market access for users, and directly interact with end-users. Online interactive marketing, offline access emphasizes the use of on-the-spot terminal mode, and creates an open industry. The cooperation mechanism, together with partners, fully customized products and industry solutions.

That is, under the drive of such a purpose, CIBN Internet TV in the inside all one after another. According to He Haoyu, Director of CIBN Internet TV Marketing, CIBN will hold the "inside all one" conference in Shenzhen on November 24th. The "inside all one" solution includes a number of different levels of solutions for different user needs. The vendor can select the most suitable solution based on product positioning. At the same time, in order to help terminal manufacturers to develop healthily and in a healthy manner, the Guangdong side handed Youku together, and the TEA Alliance co-sponsored a benefit sharing program based on the “inside all one” plan to provide permanent and effective revenue sharing to terminal manufacturers adopting the package plan. Make terminal manufacturers out of hardware profits, and then get the alliance reward provided by the "inside all one" program.