Proposed to reposition itself as “a cultural O2O platform centering on streaming media and with social services as its coreâ€. The 34th Anniversary of its home internet strategy was announced on the 14th by PPTV. In addition, PPTV’s latest version of Liverpool’s customized version New television sets also appeared.
Liverpool custom machine release
PPTV entered the smart TV market last year. As an official partner of the Liverpool Club, PPTV has also launched a special Liverpool customized PPTV TV 65T2. This TV is basically the same as last year's product configuration, including LG D's 4K panel, built-in high-quality SOUNDBAR audio system and more. In appearance, the main color of the fuselage is set to Liverpool Red, and the Liverpool team logo and the limited edition number are engraved, and a large number of black, gray and silver TVs on the market form a more obvious contrast.
In terms of content, this custom TV not only can watch live broadcasts of various sports events on PPTV, but also contains a large amount of information and exclusive video content of Liverpool clubs, including team news, event highlights, and player dynamics. In addition, PPTV also stated that it will set up a special channel to provide exclusive video content and player interview materials for Liverpool TV. It will also include the player's appearance under the stadium so that fans can enjoy the performance of the players at the same time to further experience the players and The club's style.
In addition, PPTV Juli Media has also launched a TV APP called “CIBN Poly Sportsâ€, which is known as the only TV genuine sports client on the market. In addition to the all-media exclusive copyright in China, which has five years of La Liga, it will also contain a large number of sports events live broadcast resources.
Home Internet Strategy Determination
Relevant data show that at present, the number of televisions in the Chinese home market is about 400 million units, of which the number of smart TV terminals is about 100 million units. Although smart TVs have already entered a large number of Chinese urban families, due to the influence of many factors such as the network, user level, and appreciation habits, the number of terminals that have remained truly active is less than 50%. On the other hand, according to traffic data from computers, mobile phones, and televisions from 2011 to the present, the traffic from PCs and mobile phones has reached the ceiling, and with the penetration rate of smart TVs increasing year by year, the large-screen entrance has become the largest of the three. There is potential power. All this has left a huge room for imagination for enterprises that are trying to get their hands on terminal operations and smart TV content services.
PPTV Ju Li proposed the use of Suning channel coverage capabilities to provide users with Internet native content services, and thus become the home Internet market No. 1 strategic objectives. PPTV Julimedia will start with the internal operations team, Internet TV content license partners, content resources, CDN server assumptions, patented technologies, and user experience. This will be achieved through Suning's large channel and supply chain system. From the perspective of industry partners, there are currently three major applications including CIBN, local telecom operators, cable TV, and Internet triple-players, including seven major TV manufacturers including Hisense, Skyworth, Konka, and Xiaomi, and sofa butlers. More than 30 industry partners such as the market.
As the parent company of PPTV Juli Media, Suning E-Commerce also proposed a number of measures to promote the promotion of the giant-screen strategy, including the completion of 2 million branded TV PPOS system cooperation and 5 million brand TVs in 2016. Machine-end volume video cooperation and cooperation with 15 million branded television APKs will be pre-installed; 2017 will also start the major brand TVs with pre-installed PPOS systems. In addition, Suning will also sell RMB 2 billion worth of PPTV TV hardware during the year. According to the current average price of 3,500 yuan for the 55-inch Internet TV, it is equivalent to selling about 550,000 units.
Liverpool custom machine release
PPTV entered the smart TV market last year. As an official partner of the Liverpool Club, PPTV has also launched a special Liverpool customized PPTV TV 65T2. This TV is basically the same as last year's product configuration, including LG D's 4K panel, built-in high-quality SOUNDBAR audio system and more. In appearance, the main color of the fuselage is set to Liverpool Red, and the Liverpool team logo and the limited edition number are engraved, and a large number of black, gray and silver TVs on the market form a more obvious contrast.
In addition, PPTV Juli Media has also launched a TV APP called “CIBN Poly Sportsâ€, which is known as the only TV genuine sports client on the market. In addition to the all-media exclusive copyright in China, which has five years of La Liga, it will also contain a large number of sports events live broadcast resources.
Home Internet Strategy Determination
Relevant data show that at present, the number of televisions in the Chinese home market is about 400 million units, of which the number of smart TV terminals is about 100 million units. Although smart TVs have already entered a large number of Chinese urban families, due to the influence of many factors such as the network, user level, and appreciation habits, the number of terminals that have remained truly active is less than 50%. On the other hand, according to traffic data from computers, mobile phones, and televisions from 2011 to the present, the traffic from PCs and mobile phones has reached the ceiling, and with the penetration rate of smart TVs increasing year by year, the large-screen entrance has become the largest of the three. There is potential power. All this has left a huge room for imagination for enterprises that are trying to get their hands on terminal operations and smart TV content services.
PPTV Ju Li proposed the use of Suning channel coverage capabilities to provide users with Internet native content services, and thus become the home Internet market No. 1 strategic objectives. PPTV Julimedia will start with the internal operations team, Internet TV content license partners, content resources, CDN server assumptions, patented technologies, and user experience. This will be achieved through Suning's large channel and supply chain system. From the perspective of industry partners, there are currently three major applications including CIBN, local telecom operators, cable TV, and Internet triple-players, including seven major TV manufacturers including Hisense, Skyworth, Konka, and Xiaomi, and sofa butlers. More than 30 industry partners such as the market.
As the parent company of PPTV Juli Media, Suning E-Commerce also proposed a number of measures to promote the promotion of the giant-screen strategy, including the completion of 2 million branded TV PPOS system cooperation and 5 million brand TVs in 2016. Machine-end volume video cooperation and cooperation with 15 million branded television APKs will be pre-installed; 2017 will also start the major brand TVs with pre-installed PPOS systems. In addition, Suning will also sell RMB 2 billion worth of PPTV TV hardware during the year. According to the current average price of 3,500 yuan for the 55-inch Internet TV, it is equivalent to selling about 550,000 units.
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