It is reported that the “13th Five-Year Development Plan for Semiconductor Lighting Industry†issued in 2017 clearly proposes the development goal of the semiconductor lighting industry by 2020, requiring the breakthrough of key technologies for semiconductor lighting, the steady expansion of the industrial scale, and the gradual improvement of industrial concentration. Driven by this policy, the special environmental lighting market will also usher in new development opportunities.
As a global lighting leader, Philips Lighting has a long history and leading technology. Its special light source department relies on the world's three major R&D centers, and has successively launched lighting products for professional fields such as stage lighting, ultraviolet purification and infrared.
According to Li Yixin, general manager of the OEM channel of Philips Lighting China, “At present, the performance of these three special lighting sectors is basically double-digit growth both domestically and globally.†It can be seen that Philips Lighting is Strong leadership in this area of ​​special lighting.
Li Yixin, General Manager of OEM Channels, Philips Lighting China
Of course, the special lighting business of Philips Lighting can maintain a double-digit growth trend, and its strong R&D strength is the foundation of the business “opening the groundâ€. It is understood that Philips Lighting has invested heavily in research and development, and has established R&D centers in Shanghai and Europe. Among them, there is already a very mature R&D team in China.
As far as the stage light source is concerned, the research and development direction of Philips Lighting mainly includes simplifying the heat dissipation design of the customer's lamps, improving the output brightness of the lamps, and improving the color rendering index of the light source. In response to the above three directions, the Philips Lighting R&D team will provide comprehensive technical services and establish a “bridge†for close communication with customers, thus ensuring that new products developed can meet the needs of customers and maximize the lighting of customers. The characteristics and advantages of the new light source.
“In the case of heat dissipation, our main product is 550W, which has a very high heat dissipation requirement. For this reason, Philips Lighting is equipped with a professional stage lighting technology team, which has experienced application engineers and fully equipped measuring equipment. Including professional infrared thermometers, power meters, oscilloscopes, illuminometers, etc. They can provide professional guidance to customers in the fields of thermal, optical and electronic, to ensure that new products are smoothly imported into customer lamps, and realize the nominal life of Philips stage light source. And technical parameters." Li Yixin said.
Philips Lighting's products
In fact, in addition to research and development strength, the channel layout is also the main source of power for the rapid growth of Philips' special lighting business. For example, in the stage lighting sector, its customers are mainly divided into three categories: one is a relatively large OEM factory; one is for some manufacturers of stage lighting products; and the other is an aftermarket, such as a rental type company.
It is worth noting that Philips Lighting has established its own OEM channel in China. Many insiders have questioned whether such a layout will affect its OEM customers.
Li Yixin explained this question. “In fact, our OEM customers are domestic brands. Philips Lighting is a partnership with them. The two sides help each other. Customers can provide us with more market dynamic information, we can also give Technical support with customers to help them grow into bigger brands."
Zhou Yuanru, Global Product Manager of Philips Stage Lighting, introduced the products at the GETshow booth of Philips Lighting
According to Gaogong LED, China has now become the second largest producer of Philips Lighting in the OEM business segment. In terms of stage lighting, Philips Lighting has always regarded the Chinese market as one of the most important markets in the world. Especially with the rise of Chinese stage lighting companies in recent years, it has even surpassed international brands in some areas.
In Li Yixin's view, "In the early stage of the domestic stage lighting manufacturers, there was a slight gap between the brand effect and the research and development capabilities compared with the international manufacturers. Philips Lighting is more cooperative with international companies when developing products. However, near In the past few years, with the continuous growth of domestic lighting stage lighting manufacturers, it is now fully mature and can stand on an equal footing with international manufacturers. Next, Philips Lighting will pay more attention to China's global status and voice, in new product introduction, resource allocation, Staffing and other aspects will also further increase investment in China."
It is worth mentioning that in addition to focusing on the stage lighting, Philips Lighting is also increasing its investment in UV LEDs. In fact, Philips Lighting is also a leader in the field of traditional UV lamps, and has always been cautious because it is at the forefront of the industry. It is reported that this year Philips has launched the first UVC module, and will continue to invest in research and development of products and technologies including UVA, UVB and UVC.
In general, Philips Lighting has never stopped on the road to innovation. In addition to the layout of stage lighting and UV LED lighting, it will also introduce more new products to adapt to the Chinese market, such as doing some cost-effective products with dealers. In addition, Philips Lighting will continue to expand to cover a number of customer groups that were not previously covered.
Editor's note
LED general lighting competition has become increasingly hot, and many international giants have already withdrawn. Special lighting is relatively high on the technical threshold, and market demand is gradually expanding. Taking stage lighting as an example, Chinese companies have gradually caught up with international manufacturers at the technical level and are heading to overseas markets. In the field of stage lighting, Philips Lighting, through its cooperation with domestic brands and domestic brands, will use its superior technology and products to help China's stage lighting companies achieve a gorgeous turn.
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