Cool Cloud Interactive & Jiangxi Satellite TV jointly create and improve Radio and TV ecology

In November 2014, CoolCloud Interactive and Jiangxi TV officially reached a strategic cooperation. CoolCloud Interactive will provide Jiangxi TV with enhanced big data services for TV and user behavior. During the cooperation, TV viewers can enjoy real-time interactive programs provided by CoolCloud Interactive when they watch Jiangxi TV programs, free access to program development information, and win bonus points and other enhanced services; the user behavior big data platform will provide real-time mass content audience for Jiangxi Satellite TV. analysis.



After three years of hard work, CoolCloud Interactive has achieved absolute leading advantages in domestic TV big data technology and user behavior big data technology. Currently, it continues to make efforts in the broadcast and internet industries. In the past few months, CoolCloud Interactive has successively reached strategic cooperation with several provincial-level TV stations such as Beijing Satellite TV, Shandong Satellite Television, Guizhou Satellite TV, Sichuan Satellite TV and Guangdong Satellite TV. At the same time, CoolCloud interactive big data platform will be upgraded and updated every week.

Lei Qing, deputy director of Jiangxi Satellite TV, stated: “We interacted with CoolCloud because of the high recognition of CoolCloud Interactive’s enhanced television and user behavioral big data services. We believe that through the joint efforts of CoolCloud Interactive and Jiangxi Satellite TV, the industry will be Into a new stage of development, to create a more complete and full of live broadcasting ecosystem.

At present, Jiangxi Satellite TV's “Traveling with Mom and Dad” built around the new positioning of “Love China” is China’s first-ever filial reality show. The core element of the program is to show how adult children filial to their parents, and strive to create a "children's code" that is most likely to be ignored by adult children. Television users who enjoy the cool cloud interactive TV service enhancement will “take celebrity together” to conduct an ice-melting journey to enhance affection and break the gap.