Corporate etiquette

In the late 1980s, a domestic private enterprise developed a brand new juice beverage. This beverage is not only nutritious, has no additives, is comfortable to the taste, but also meets health and hygiene standards and is in line with international trends in beverages. However, almost all of the domestic beverage market has been occupied by foreign beverages. Under the specific conditions at that time, it would be difficult to say that this new type of domestically-produced beverage will be brought to the market and it will win a place.

It is obviously not the strength of the private enterprise in China if it is necessary to decide on the strength of advertising and advocacy with rich and experienced foreign beverage companies. As a result, the person in charge decided to find new ways to do a "soft advertisement" for himself. Before the peak season of beverage consumption, the company rented a world-famous building in Beijing, the capital, where a new product briefing was held by journalists as the main participants. At the meeting, in addition to introducing its own new products to the participants, the company also invited well-known beverage experts and nutrition experts in China to invite them to express their opinions and invited all participants to personally taste the new product.

Since then, many people in the press have not only rushed to publish this news in their own media, but also volunteered to say good things to them. Some people in the press are even standing on the stand of maintaining domestic beverages to shout their banners. As a result, its reputation has been boosted for a time, and its sales volume has also greatly increased. It has finally come to the fore in the strong beverage market.

From the point of view of conference etiquette, the private enterprise brought a hugely successful new product briefing for the launch of its own new beverage, which was a press conference.

Press conferences, abbreviation press conferences, and sometimes call press conferences. It is an effective communication method for actively disseminating all kinds of relevant information and seeking for the press to provide an objective and fair report on a social organization or an event or event. For the business community, holding a press conference is one of the most important means for liaison and coordination with the media. The general form of a press conference is: A business unit or several related business units come forward to invite the relevant press members to hold a meeting at a specific time and in a specific location to announce a message. , Explain an event, or explain an event, and strive for an objective and fair coverage of the press, and try to expand the spread of information as much as possible. According to the usual practice, after the organizers have finished their speeches at the press conference, they are allowed to present questions around the conference in the given time. The organizer must arrange special personnel to answer such questions. In short, a press conference is a conference with news content as the main content.

The conference etiquette generally refers to the etiquette specifications for holding a press conference. For the business community, the conference etiquette should include at least four major aspects of the preparation of the conference, media invitations, live entertainment, and aftermath issues. Below, they are introduced separately.

First, the preparation of the meeting. Prepare press conferences and do much preparation. The most important of these is to do specific work such as the determination of the theme, the choice of space and time, the arrangement of personnel, and the preparation of materials.

Second, the media's invitation. In the press conference, the organizer's contacts are naturally based on the media. When considering inviting journalists in advance, we must make a choice and focus. Otherwise, it will be difficult to ensure that the press conference will be truly successful.

Again, the live entertainment. In the course of the formal press conference, there are often various or uncertain and uncertain questions. Sometimes there are even unforeseen circumstances or accidents. To cope with these difficulties and ensure the smooth conduct of press conferences, in addition to requiring all the staff of the organizers to make concerted efforts and close cooperation, the most important thing is to ask the representative organizer to come forward to meet the guests' host and spokesperson, and be good at composure. Strain, grasp the overall situation.

Finally, aftermath matters. After the press conference is completed, the organizer must carry out a serious assessment of the aftermath of the work within a certain period of time.