Core tip : The business opportunities in the vehicle communication system are rolling. With the gradual penetration of car networking, infotainment applications and other functions into the automotive market, the demand for in-vehicle communication systems has also increased. On the other hand, countries such as Europe, Russia, and Brazil have begun to list emergency call systems as standard vehicles. With the help of the system, the positioning accuracy and the real-time information can be improved, which can increase the safety of driving.
The in-vehicle communication system will be an important key to help smart vehicles move towards the three major trends of energy saving, comfort and safety. Cars are no longer just vehicles that provide traffic functions. With the in-vehicle communication system, smart cars can provide real-time road conditions, communication and other functional requirements, so that drivers can have a more comfortable, safe and environmentally friendly driving experience. It is worth mentioning that this year's automobile production in mainland China has surpassed the European, American and Japanese markets. Aiming at this huge business opportunity, STMicroelectronics (ST) will increase the development of in-vehicle infotainment systems and strengthen customized services to continue Expand market territory.
Su Zhendong, senior marketing manager of the Automotive Products Division of ST Greater China and South Asia, pointed out that the ST automotive product business group's revenue last year was about 1.6 to 1.7 billion US dollars, accounting for 18% of the overall revenue. Su Zhendong, senior marketing manager of the Automotive Products Division of STMicroelectronics Greater China and South Asia, said that compared with more mature automobile markets such as Europe, America, Japan, mainland China, automobile production in China will surpass mature markets for the first time since 2013.
In addition, in recent years, electronic components have accounted for 30% of the total car cost, and will be more than half of it after 2020. Among them, the Internet of Vehicles, electronic braking, and infotainment applications are the main reasons for the increase in demand for electronic components.
According to statistics, in 2012, mainland China's car sales reached 19.3 million, an increase of 4.3% over the previous year. The industry expects that the market will continue to expand at an annual growth rate of 8.5-10.7% in the next few years, and The development of higher quality and more versatile vehicles. At present, it can be seen that automobile component original equipment manufacturers (OEMs) and major suppliers have begun to invest more R & D resources in order to obtain advanced technology.
In order to maintain its market position, Su Zhendong revealed that STMicroelectronics will use four standard radios, infotainment processors, global navigation satellite system (GNSS) multi-satellite receivers, and high-efficiency audio power amplifiers as its four main products. Automotive infotainment system market in mainland China.
It is understood that currently car radios are still the most popular application products for automotive infotainment systems. The high sound quality and multiple standards (AM / FM / audio digital broadcasting / global digital broadcasting (AM / FM / DAB / DRM)) are Two major trends of the product.
Su Zhendong pointed out that the core of the car radio chip is the receiver. STMicroelectronics will use the digital signal processor (DSP) to improve the sound quality of the traditional AM / FM radio and provide a multi-standard digital terrestrial broadcast radio series.
In addition, the shipments of low-end automotive infotainment systems have also increased, so STMicroelectronics has introduced application-specific standard products (ASSP) for car radios and navigation systems that can support the connection of smartphones and infotainment systems. And, through the iPodOut protocol, the driver can remotely control the iPhone from the car screen.
It is worth noting that although the growth of the European and American auto markets is not as fast as in the past, from this year, the European Union has promulgated relevant standards for Safety and Security TelemaTIcs systems. In order to improve the system, car dealers have introduced cloud connection functions in their cars to ensure driving safety.
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