In the “Yuan Chun†season just past, Hisense’s television performance was eye-catching. The market share of China Yikang in the last eight weeks (December 21 to February 14) shows that the market share of Hisense TV reached a maximum of 19.15% in one week, and the cumulative market share in 2016 reached 17.05%. Leading edge continues to increase. As the most important promotion season, this trend will lay the foundation for annual growth.
From the data of China Yikang, we can see that the market of China's television industry has begun to accelerate differentiation. Compared with the performance of the top eight companies in the same period of last year, it can be seen that the market share of the top three brands in the market has increased to varying degrees. On the contrary, the share of the top five brands has declined to varying degrees, with the largest brand down by 3 percentage points. Hisense became a beneficiary of market differentiation. Its cumulative market share in 2016 reached 17.05%, which was 15.9% higher than that of the same period of last year. The market share of leading second place exceeded 1 percentage point.
From the data of China Yikang, we can see that the market of China's television industry has begun to accelerate differentiation. Compared with the performance of the top eight companies in the same period of last year, it can be seen that the market share of the top three brands in the market has increased to varying degrees. On the contrary, the share of the top five brands has declined to varying degrees, with the largest brand down by 3 percentage points. Hisense became a beneficiary of market differentiation. Its cumulative market share in 2016 reached 17.05%, which was 15.9% higher than that of the same period of last year. The market share of leading second place exceeded 1 percentage point.