[IT168 News] On November 24, Hisense's independently developed Hi-View Pro picture quality engine chip won the 2016 China Core "at the very best at the "2016 China Core" award ceremony organized by the Ministry of Industry and Information Technology Promotion Center. "Innovative application product" award, Hisense is the only color TV company that has won this honor.
Whether it is Sony or Samsung, companies that are in the forefront of color TV in the world have their own chips, because the chip is the basis and guarantee for product differentiation. And there is no support for chip platform technology, and the related product innovation and value will not be implemented and realized.
As early as 10 years ago, Zhou Houjian, chairman of Hisense Group, clearly understood the importance of chip-to-TV product differentiation, and decided to formally establish Hisense Chip Company to focus on the development of chips needed for televisions.
In 2005, Hisense released China's first color TV chip with independent intellectual property rights, “Sinxin No. 1â€, which ended the history of 70 million Chinese color TVs without China’s “coreâ€; after that, Hisense chip team developed in 2013 to complete domestic The first network multimedia TV SOC master chip, and successfully achieved mass production. At the end of 2015, Hisense released Hi-View Pro picture quality engine chips, making Hisense officially comparable to industry giants Samsung and Sony, becoming the only TV companies in China with independent high-end picture quality chips, and being ranked in the global top three.
Hisense Hi-View Pro picture quality engine chip is China's first self-developed SOC-level ultra-high-definition picture quality engine chip, and is also another major landmark achievement of the national "nuclear high base" high-end general-purpose chip industrialization and localization strategy. “The chip has applied 24 patent technologies independently researched and developed by Hisense to solve the problem of insufficient dynamic range, low color gamut coverage, unsmooth picture, and high energy consumption of traditional 4K TVs, achieving high dynamic range and high color gamut. "High-definition, high-motion fluency display," introduced Dr. Zhong Sheng, head of Hisense chip.
In recent years, the process of industrialization of Hisense Messenger has also accelerated. In March of this year, Hisense MU7000 series ULED super-quality televisions equipped with Hi-View Pro picture quality engine chips were launched in 67 countries worldwide. The product also passed three major 4K international standards certifications in the United States and Europe; Hisense’s flagship European Cup The commemorative version of the MU8600 series ULED super quality TV also uses the Hi-View Pro picture quality engine chip.
Hisense Hi-View Pro picture quality engine chip can not only completely replace the import, but also more competitive in terms of cost. It is understood that the current Hi-View Pro picture quality engine chip has been bulk procurement by Lenovo and other domestic TV manufacturers.
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