"Home Appliances to the Countryside" has declined due to sales

Consumers can enjoy a financial subsidy of 13% when they purchase “home appliances to the countryside”. Now that this preferential policy is coming to an end, will there be an upsurge in buying sales in the market? Some “home appliances to the countryside” products even withdrew from the market as early as a month ago. What is this?

“Almost few customers in the past six months have purchased products for “home appliances to the countryside”. Some of the products that our brands participate in subsidy have not been replenished as early as two months. Therefore, some products that originally participated in the “Home Appliances to the Countryside” campaign are currently Presented out of stock status.” Xiongfeng Electric Changhong TV sales counter staff said that due to the implementation of the “home appliances to the countryside” policy for a long time, many rural purchasing power has been released in advance. Moreover, TVs, air conditioners, etc. are durable home appliances, replacement cycle is longer, to participate in "home appliances to the countryside" products not only lower prices, style, style is relatively backward, in the future if there is no "home appliances to the countryside" is difficult Selling, this part of the product will no longer be purchased.

“Energy Saving Subsidy” offers a wider range of procedures to make it easier to “home appliances to the countryside” and to replace it with “energy saving subsidies”. An interview with the reporter found that the current major supermarkets are pushing for energy-saving subsidies. Nearly all stores have posted promotional materials related to the “energy-saving subsidies” policy. The refrigerators, air conditioners, color TVs, washing machines and other hot-selling appliances are marked with “energy-saving subsidies.” The word home appliances are also placed in the most prominent position.

According to reports, the new “energy-saving subsidies” policy mainly implements subsidies for high-efficiency energy-saving products, and the amount of subsidies is not much different from the “home appliances to the countryside” policy. The sales staff of Suning Skyworth TV paid an account to the reporter. A TV set priced at 2,400 yuan can enjoy a 13% government subsidy, which is 312 yuan, according to the "home appliances to the countryside" policy. Now it implements "energy-saving products." "Huimin Project", energy-saving subsidies for the same type of products is about 250 yuan, and the difference is not much. At the same time, enjoying the "energy saving subsidies" preferential policies are not subject to account restrictions, urban residents in the city and other provinces can enjoy, the procedures are more simple, many consumers are naturally more willing to buy energy-saving appliances.