How does Chinese manufacturing stand out in quality change?

Made in China

At present, the output of many products made in China has already ranked in the forefront of the world, making a significant contribution to China's economic development. China's manufacturing has also shifted from a high-speed growth stage to a high-quality development stage. In the future, if China's manufacturing wants to achieve sustainable development, it needs to do more hard work in quality development, leading the product, leading the management and leading the quality. At the same time, seize the new round of industrial revolution, accelerate the transformation of old and new kinetic energy, and create new competitive advantages for enterprises.

How to deal with quality change in China manufacturing


In order to make China's manufacturing take off, the most important thing is to solve the quality problem. We must strive to improve the manufacturing quality with systematic thinking, all-round, multi-angle and multi-dimensionality.
At the second China Manufacturing Innovation and Development Forum held recently,
Jin Hao, member of the Chinese Academy of Social Sciences, said.
Li Xinghao, Chairman and President of the Board of Directors of the Chigo Group, believes that:
China's manufacturing needs a quality revolution, which not only meets the people's increasing quality of life and consumption, but also sets new historical requirements for the development of the manufacturing industry. Quality is the insurmountable bottom line. The era of low quality, low price and large scale has become a thing of the past. A new era of high quality, excellent price, big integration and great development has arrived.

Systematic quality improvement

The data shows that among the more than 500 major industrial products announced by the United Nations, China has the highest output of more than 220 products in the world. A complete industrial chain, a quality assurance system adapted to global standards, and a number of core technological breakthroughs have laid a solid foundation for the quality revolution made in China.
Gao Shangquan, president of the China Economic System Reform Research Association, believes that air-conditioning industry, for example, China's air-conditioning is competing for the commanding heights of the industry in the global market. The rise of Chinese brands reflects the changes in the pattern of China's air-conditioning industry and the development of the world's air-conditioning industry. It can be seen from the air-conditioning industry that China has to change from a manufacturing power to a manufacturing power.
Jin Wei believes that China's manufacturing has shifted from a high-speed growth stage to a high-quality development stage. In the high-speed growth phase, China's manufacturing industry has made tremendous contributions, but in the high-quality development stage, China's manufacturing needs to systematically work hard on quality. “In the past, the competitiveness of the manufacturing industry was to occupy the market with cost-effectiveness. Almost all the classified industries in the Chinese manufacturing sector performed well, but mainly the growth was good, the scale was good, the market was good. The quality and growth were very different, and the quality evaluation system It is multidimensional, and a link is weak," Jin said.
In this regard, Li Xinghao said that from the development practice of Chigo air-conditioning itself, China's manufacturing industry must improve its quality, first of all to lead the product, at least in a partial or a certain aspect to lead, and then to achieve quality leadership, including Excellent products, solid quality and leading brand. The prerequisite for achieving these leads is to achieve management leadership, and if management is not in place, the system will have problems.

Synergistic advancement

In Shi Jun, deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference, it is necessary to integrate development in order to promote the high-quality development of China's manufacturing and promote the quality revolution. Convergence and development is an economic mechanism or development model that rationally allocates factor resources, lengthens and pulls up the industrial chain, broadly expands internal and external markets, and obtains higher economic returns. The greater the scope of integration, the stronger the ability, and the more elements of various choices and aggregations. The more excellent, the better the fusion effect.
“In order to succeed, manufacturing companies must have 'entities, models and capitals'. Among them, entities are the foundation, capital is the guarantee, and models are the key. The elements of integrated development are all-encompassing, but the most important are ideas, talents, capital, technology and policies. Shi Jun explained.
In this regard, Li Xinghao said frankly that as a manufacturing power, China's manufacturing enterprises are facing difficulties in financing and financing in the process of transformation and upgrading. Therefore, we must actively explore P2P, commercial factoring, Internet small loans, financial companies and other self-built new financial systems closely related to the industry, and use financial platforms and new financial tools to continuously improve the quality of development and better achieve the global strategic planning. .
Shi Jun believes that integrated development must have its own development goals. It must choose the form of realization that is conducive to achieving the goals, and must have its own leading industries. "We must promote the integration of the five-in-one, that is, government, industry, schools, scientific research, and finance, and create a platform for integrated development." Shi Jun pointed out that, specifically, the government plays a leading role, grasping the direction, creating links, organizing and coordinating, and better. Give full play to the leading role of the government, make the integration development orderly, powerful and effective; the enterprise plays the main role, improve quality and efficiency, transform and upgrade, and give full play to the main role of the enterprise, so that the integration development can be done quickly and well; Play a driving role, help integrate development; education plays a promoting role, cultivate talents, transport talents, train employees; finance plays a supporting role, open up blood, finance funds, increase investment, and make integration and development of blood.

Globalizing to polish the brand

Xu Jiabin, a member of the National Manufacturing Power Construction Strategy Advisory Committee and a professor at the Renmin University of China Business School, pointed out that the "Made in China 2025" and "One Belt, One Road" initiatives that China is practicing today are all open to the outside world and mutually beneficial and win-win. Therefore, the process of “going out” in China is two-way. The door to China’s opening up is getting bigger and bigger, and enterprises will face greater business opportunities.
The data shows that manufacturing has always been a key area of ​​foreign investment. In 2017, China's manufacturing industry newly established 4,986 foreign-invested enterprises, a year-on-year increase of 24.3%. The newly revised "Guidance Catalogue for Foreign Investment Industries (2017)" has substantially reduced the restrictions on the entry of foreign investment. It is fully open to foreign investment in 31 major categories, 179 medium categories and 609 subcategories in the manufacturing industry. There are 22 major categories, 167 intermediate classes and 585 subcategories, accounting for 71%, 93.3% and 96.1% respectively. At the same time, overseas investment by Chinese companies has also shown strong growth in recent years. The manufacturing industry accounts for more than one-third of overseas investment, covering textiles, food, machinery, automobiles, electronics and many other fields.
“In the case of Chigo Air Conditioning, the current business has covered more than 200 countries and regions around the world, and registered the 'CHIGO' brand in more than 150 countries, and will continue to deepen the global market in the future.” According to Li Xinghao, in the “Belt and Road” "In the relevant countries, Chigo's market share is about 10%; cumulative sales in the EU market ranks third; exports to the United States have doubled for three years, and in 2017, it has achieved a year-on-year increase of 140%.
Xu Jiabin said that for overseas markets, especially those related to the “Belt and Road”, the requirements for manufacturing products are different. Every Chinese company must clearly define its own brand positioning when it goes to the international market. Only when the market segment is accurately positioned can it avoid low-cost competition and embark on a high pricing stage.
“Chinese brands need to bend over and overtake, and they need new competitiveness of high-end brands and industrial innovations. This is inseparable from the core elements of smart manufacturing, branding, and independent innovation.” Li Xinghao said that manufacturing companies must keep up with the wave of the times. Live a new round of industrial revolution, focusing on intelligent manufacturing, speeding up the conversion of old and new kinetic energy, and creating new competitive advantages for enterprises.

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