In recent years, with the continuous increase of India’s population, India is now the most populous country second only to China in terms of population, so the demand for consumer electronics products will naturally increase with the population. Domestic mobile phone brands such as Xiaomi, OPPO, vivo, and Huawei have taken a fancy to the big cake of the Indian market and have entered the Indian market one after another. Some domestic TV manufacturers have also begun to focus on the Indian market and are preparing to seize the opportunity in the Indian market.
Recently, Xiaomi Wang Chuan announced through Weibo that "Xiaomi TV will be the number one smart TV brand in India in the second quarter of 2018". The data comes from IDC, a well-known international data company. In fact, in the smartphone industry, Xiaomi has already been deeply involved in the Indian market and regards it as the second largest market after China. The addition of Xiaomi in the Indian smart TV market has even affected Samsung's position as the leader in the Indian smart TV market.
In fact, domestic TV brands such as TCL, Haier, Skyworth and other established manufacturers have already deployed in the Indian market. Statistics show that Haier has entered the Indian market as early as 2004. Nowadays, Haier refrigerators, air conditioners, color TVs and other household appliances of all categories have been seen everywhere in the Indian market. There is even more news that Haier will also plan to further expand the Indian market, and it may acquire Videocon, a local e-commerce company in India, in the later period.
It is reported that the market potential of consumer electronics products in India is huge. According to the information of the China Council for the Promotion of Culture and Economy (ICEC) in India, only 40% of households in India have televisions, 29% of households have refrigerators, and 11% of households have washing machines. 6% of households have a computer or laptop, and less than 4% of households have air conditioning.
As for smart TVs, in the Indian market, the market capacity in 2015 was about 561,000 units; by 2016, the market capacity reached 1,105,000 units, an overall increase of 97%; by 2017, the market capacity of smart TVs The market capacity has reached 1,783,000 units, which is a new step. In terms of market potential, India’s youth population under the age of 30 has reached 60%, but the penetration rate of smart TVs is only 23%, which shows that this market has huge potential.
According to data, in today's Indian market, consumers' order of priority for purchasing home appliances and electronic products is mobile phones, TVs, refrigerators, washing machines, air conditioners, etc. The lack of competitiveness of Indian local brands is mainly due to the advantages of foreign companies. In the white goods field, LG, Samsung, Whirlpool, Siemens and other foreign brands occupy a large market share; in the consumer electronics field such as TV, brands such as Samsung, LG, Panasonic and Sony dominate. As for the mobile phone market, Samsung, Apple, Xiaomi, OPPO, vivo, etc.
Judging from the current situation, India's consumer electronics products are extremely vacant, and mobile phones are naturally home appliances brands. With the rapid development of smart TVs, the early deployment of the Indian market will not only promote the development of global telephony, but also obtain more profits in the market. It is believed that more home appliance brands will take root in the Indian home appliance market in the future.
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