Combing neatly behind Xu Chenxiang.
Space station, red light flashes, alarm roar.
"You," wearing a sterile suit, received instructions to find out where the invading virus was located. The task was fulfilled and the clearance passed smoothly. The milk station returned to safety and asepsis.
This is a VR experience proposal given by the match panorama in collaboration with Mengniu.
Panorama of the match was established by Xu Chenxiang in 2015 and the investor is the Five Star Holding Group. It focuses on the production of VR video and production of "VR+" industry application software. It mainly serves B-side users such as government and real estate developers.
Last year, the match’s panoramic revenue was nearly 8 million yuan, and more than 50 B-side customers were served.
Note: Xu Chenxiang promised that the data in the text was correct and responsible for its authenticity. Pencil Lane had backed up short-hand recordings and recorded the objectivity of the content.
Second-hand real estate gave birth to entrepreneurial thinking
Night has passed three more, 12-year-old Xu Chenxiang flat-body, with his ears wide open eyes, afraid to relax.
After watching "The Matrix" in the darkened movie theater, he first doubted the world he was in.
“Zhuang Zhou dreamed of a butterfly when he was asleep. When he woke up and the butterfly was gone, he thought that when the butterfly woke up, wasn't it me?â€
This concept of everything or "manufacturing" makes Xu Chenxiang excited and afraid. This also contributed to his curiosity about the virtual world.
In 2006, he studied at a university in Australia, participated in a project using VR technology, followed by debugging input and output and interactive devices, analyzing whether to use multi-channel or stereo sound effects in order to create a more realistic experience.
Four years later, Xu graduated and returned to China. As he grew older, his lack of doubts resolved a lot and the project’s impressions faded.
In 2013, Xu Chenxiang had friends with Oculus and he did not pay much attention. Later, VR was a fire in the country, he was puzzled, "I did not expect this stuff is quite new."
At this time, Xu Chenxiang is setting up sales channels for overseas real estate in China. If the buyers are taken to Australia to see the house on the spot, the cost is very high. He thought of using a panoramic video to show the housing situation.
In 2014, he resigned to set up a studio, the main shoot this video. Although the added value of shooting a new house is relatively high, shooting production costs are also high. Xu Chenxiang thought of starting from the second-hand housing, coincided with Ricoh released a 360-degree panoramic camera - THETA.
The aircraft is equipped with front and rear two fisheye lens. After the user presses the shutter, the camera front and rear lens will take an ultra-wide angle photo of about 180 degrees respectively, and combine them into a panoramic view through the calculation inside the fuselage. photo.
Xu decided to act for THETA and make a corresponding solution (panorama browser, etc.), packaged and sold to the housing agency. When the latter uses THETA to photograph second-hand housing, one-click panoramic photographs can be generated and uploaded directly to computers and mobile phones. The solutions provided by Xu can then be uploaded to the corresponding websites for distribution.
VR case for B
And they can become THETA's agents, but they must be attributed to the endorsement of the five-star holding group.
“We had no influence at that time and we were not able to get the agency right.†Xu Chenxiang thought that the prestigious Five Star Holding Group in the industry would visit with a camera and solution.
Originally, he hoped to be affiliated with the Five Star Holding Group. In the name of the latter, the company reached a cooperation with the camera manufacturers. Unexpectedly, the chairman of the other party was quite optimistic about his idea. "You don't want to hang on. We'll invest in you directly to do it."
In October 2015, the panorama of matches was established by the investment of the Five Star Holding Group. At this point, the camera and the solution package sold well, Xu Chenxiang gradually turned his energy to the development of software production, one after another to start the industry application solutions.
In the process of doing industry applications, the demands put forward by customers to Xu Chenxiang are gradually varied, such as 3D applications. Xu Chenxiang has increased this line of business and has gradually derived VR case production since last year.
Xu Chenxiang introduced the outline of the VR production process as follows:
In the consultation process, it is important to confirm the presence or absence of the subject matter. If it exists, it will be operated with the panoramic camera shooting; if it does not exist, it will be produced with CG.
If customers want to achieve a better interactive experience, they will combine different trends of video, and add a selection function in it, packaged into a so-called "interactive application."
In March, the panoramic shooting of the match produced a panoramic video of Huangshan Scenic Area, which took one week. This is the first full VR case they made.
â—† Match Panorama's "Panorama Video Roaming"
In the middle of the year, the BD (business person in charge) of the match's panoramic view, in contact with Alibaba-related personnel, learned that there was a demand for panoramic production in the "BUY+" section of the Double 11 event, and then reached a cooperation. The team mainly photographed the production of goods and a panoramic view of some of the scenes.
Last year, the match’s panoramic revenue was nearly 8 million yuan, and more than 50 B-side customers were served. Xu Chenxiang mentioned that the price range of the B-side project is 100,000 to 2 million yuan, depending on the complexity of the technology used; film and television projects are shot only for testing, accounting for about 15%.
Recently, a panorama of matches is being filmed in Jiangsu to produce VR videos in 13 cities. It is expected to be launched on May 20. 3D reconstruction is the highlight of this project. "Aerial scan the entire city area above the city, and then use the shooting material to do a new, concrete reconstruction of the 3D model."
The addition of VR sense of smell is Xu Chenxiang's recent attempt. The team tried to place the olfactory box on the head-mounted display (developed by the partner). "For example, if you go to a milk factory in VR, you will smell the faint smell of milk in the olfactory box."
Float Switch, Flow Switch, Automatic Float Switch
Float Switch, Flow Switch, Automatic Float Switch
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