On the afternoon of November 19th, Xiaomi officially announced that it had invested US$300 million in Iqiyi. External commentaries believe that iQIYI will fully support Xiaomi Yuan's "living room dream". Future users will see video content provided by iQiyi on Xiaomi TV and box. However, this cooperation also marks the end of the iQIYI's own hardware strategy, including its 100+ mobile phone and Internet TV with TCL will fade out like the PPS brand.
However, it is full of beauty to seize the hardware end, but the process of implementation is full of thorny traps. In the absence of hardware technology accumulation, iQiyi merely cooperated in the field of smart TV and never launched a product that cuts into users' pain points. Its internet gene and partners' hardware genes did not merge with each other, resulting in iQiyi Smart TV. With mobile phones in the smart hardware competition is gradually submerged.
According to the latest data, iQiyi has ranked third in terms of mobile video length after Tencent's video. The Xiaomi's entry may allow iQiyi this data to be improved, and whether Xiaomi's future cooperation with TCL will continue , Iqiyi did not give a clear answer. However, outsiders believe that iQIYI's own hardware has already withdrawn from the stage of history, and Xiaomi's entry allows iQiyi's hardware partners to exit decently.
It can be seen that despite the wave of smart hardware, iQiYi has invested a lot of money, but it has not become a “pig on the windâ€. When Xiaomi opened his arms to him, he would like to capture the life-saving straw, the lack of content of millet financial atmosphere, iQIYI financial crisis content, for the millet to make up the short board, he can continue to join the capital chain, can be described as need.
However, some analysts believe that due to the rumors of Baidu’s $1 billion share in Xiaomi, Xiaomi’s investment in Iqiyi’s shares is in fact being Baidu’s “Left Pocket†and the introduction of Xiaomi. Baidu is under the influence of Gong. Yu Hougong, on the one hand, is willing to become friends with Xiaomi. As a result, Gong Yu got new hot money, but it is still difficult to say if he is willing to be the person behind the “Cognacâ€.
In fact, iQIYI also has the meaning of layout hardware. In 2013, iQIYI put forward the "iQIYI inside" strategy, which led Internet companies to seize the chaos in the living room. Together with TCL's China Star Optoelectronics, it produced a TV+ series of televisions. Subsequently, Baidu also introduced iQiyi to launch 100+ iQiyi mobile phone layout mobile terminal, the main mobile phone to watch TV series.
However, it is full of beauty to seize the hardware end, but the process of implementation is full of thorny traps. In the absence of hardware technology accumulation, iQiyi merely cooperated in the field of smart TV and never launched a product that cuts into users' pain points. Its internet gene and partners' hardware genes did not merge with each other, resulting in iQiyi Smart TV. With mobile phones in the smart hardware competition is gradually submerged.
According to the latest data, iQiyi has ranked third in terms of mobile video length after Tencent's video. The Xiaomi's entry may allow iQiyi this data to be improved, and whether Xiaomi's future cooperation with TCL will continue , Iqiyi did not give a clear answer. However, outsiders believe that iQIYI's own hardware has already withdrawn from the stage of history, and Xiaomi's entry allows iQiyi's hardware partners to exit decently.
It can be seen that despite the wave of smart hardware, iQiYi has invested a lot of money, but it has not become a “pig on the windâ€. When Xiaomi opened his arms to him, he would like to capture the life-saving straw, the lack of content of millet financial atmosphere, iQIYI financial crisis content, for the millet to make up the short board, he can continue to join the capital chain, can be described as need.
However, some analysts believe that due to the rumors of Baidu’s $1 billion share in Xiaomi, Xiaomi’s investment in Iqiyi’s shares is in fact being Baidu’s “Left Pocket†and the introduction of Xiaomi. Baidu is under the influence of Gong. Yu Hougong, on the one hand, is willing to become friends with Xiaomi. As a result, Gong Yu got new hot money, but it is still difficult to say if he is willing to be the person behind the “Cognacâ€.
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