According to LEDinside, a green energy division of TrendForce, a global market research organization, LED market demand has been affected by the slowdown in backlight market demand and inventory inventories. In June 2013, the total revenue of Taiwan-listed LED manufacturers fell to 10.6 billion yuan, including Taiwan. Revenue of counter LED chip manufacturers reached NT $ 3.97 billion, and revenue growth of Taiwanese listed LED package manufacturers also reached NT $ 6.63 billion.
Facing the decline in demand in the backlight market, Taiwan LED manufacturers have turned to lighting applications, hoping that revenue from lighting application products can supplement the revenue of backlight applications. Therefore, Taiwanese manufacturers such as Jingdian, Everlight, and Lunda have used ODM and OEM to manufacture the products of first-line international lighting manufacturers, hoping to supplement the capacity utilization rate. However, whether we can get out of the red sea of ​​OEM prices depends on whether manufacturers can think about moving forward to more refined and differentiated profit products in addition to increased production capacity.
The growth momentum of the backlight market slows in the second half of the year
According to TrendForce survey data, LCD shipments in 2013 were revised down from the estimated 215.5 million units at the beginning of the year to the current 208.8 million units, with an annual growth rate of only 1.1%. The main factor is that the global economic performance is still unclear, especially the poor performance of the European market, and the cessation of the energy saving and benefit subsidy policy in mainland China. The growth momentum of China ’s TV shipments has slowed, and the increase in TV size demand has led to a decline in shipments Influenced by multiple factors. Since the stocking effect of the TV backlight market in the first half of the year continued only to the end of May, the TV backlight market in the second half of the year can only expect whether the terminal sales performance will exceed expectations.
Lighting market demand grows slowly in the second half of the year
According to LEDinside's observation, the demand for small and medium-power LEDs in indoor lighting is quite strong, whether it is commercial lighting such as lamps, or directional light sources products such as PAR lamps, downlights and AR111. The warm white temperature faces a certain degree of tight supply in 2Q13. In the face of the 2H13 lighting market demand, LED packaging manufacturers have successively introduced new products or better product specifications, luminous efficiency, and color rendering requirements. Although they are still in the sample delivery stage. It is expected that after the launch in the third quarter, LED package prices will have a significant price drop. In addition, watching the application of the high-power LED market, it is estimated that the demand for bids in mainland China will be released in the second half of the year, and there will be an opportunity to drive demand for high-power LED products. Therefore, LEDinside estimates that the output value of LED packaging in the lighting market in 2013 will reach 2.98 billion US dollars.
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