OFweek smart home network news at 9:00 on July 26, Xiaomi Intelligent Products Department, Tang Mu, general manager of the millet exploration laboratory made a micro-Bo, "today there will be one more thing released, guess right I pumped one." Almost all of the district's "smart voice speakers", Tang Muqing responded to "right, not right."
In the end, Xiaomi released the millet AI speaker for 299 yuan. The part of the audience is obvious. What is the wrong part?
Who will become the Chinese version of Echo? This problem Lei Feng network asked many smart speaker practitioners, in their answers, "millet" appeared significantly higher frequency than other companies.
The reason is nothing less than three points: millet has a strong combination of hardware and software; have channels; have money.
In fact, in addition to Lei Jun's statement during the two sessions this year, "Millet set up an exploration laboratory early last year. There will soon be heavy-artificial artificial intelligence products released." In addition to the "millet smart speaker" has been "unnecessarily" The gesture exists.
Even so, everyone believes that Xiaomi will produce similar products.
Echo's tens of millions of shipments have verified this logic. Google follows up, Microsoft follows up, and Apple, which has always been cautious, follows suit. At the same time, they have not yet entered China, and Xiaomi seems to have no reason to make a point and give this virgin land to others.
So when is it released? How much is it selling? Has become a common problem lingering in the hearts of competitors. Not long ago, a smart speaker manufacturer CEO even said to Lei Fengwang unabashedly that his most feared thing was Xiaomi's 399 thing (smart speaker) to disrupt the market.
I didn't expect a word now.
The illusion of smart homeAccording to Lei Feng network (public number: Lei Feng network) understand that Xiaomi AI speaker hardware actually formed as early as half a year ago, the main reason for delay has not been fixed, this may be Tang Mu mouth "wrong place", released After the meeting was over, he told Lei Feng: "(Millet AI speakers) is not the main speaker, but is a smart home."
It sounds a bit confusing. Whether it is users or practitioners, in the initial fantasy of smart speakers, the priority of control seems to be higher than the content. The demo videos of Amazon Echo and Google Home also tend to deliver "smart" rather than "speakers."
It can be proved that this is an illusion.
According to research conducted by Experian and Creative Strategies, the most used features of Echo are music playback, lighting control, and alarm setting. Among the features that users have tried at least once, the top three are the alarm clock (85%) and music playback (82 %), news broadcast (66%). However, the "car rental" service that has always been the focus of publicity has only 6% experience.
In other words: Although voice is a more efficient interactive method, in a complex real-life scenario, the interactive experience of smart speakers still fails to surpass the original interaction logic. Again, it's white - it's not as straightforward.
Therefore, it is foreseeable that, even if the prospects are brighter, the role of the “smart home center†played by the Xiaomi AI speaker should not survive the user’s early adopter. This obviously can not meet the ambition of Xiaomi.
Complex to unclear gameA month ago, Tang Mu had a return to Tencent for the music content on the smart speaker, and in his own words, "Go back and brush his face."
Prior to joining Xiaomi, Tang Mu was the founder of Tencent CDC. In 2003, he joined Tencent with job number 291. During the peak period of the CDC, he had an afternoon meeting with Ma Huateng every month to give Ma Huateng every product that CDC was designing. Once again.
As we all know, in the music copyright market in China, Tencent is the only big player, and China New Music Group (QQ Music, Cool Dog Music, Cool Music) accounts for 90% of the copyright music. Therefore, for Tang Mu, he wanted to fill up the "music" attribute of the millet AI speakers. The old club is always around.
The game is more difficult than imagined, but when Lei Fengnet asked about its progress, Tang Mu said: “The stories are complicated. The copyright owners, music platformers, equipment vendors, and solution providers have complicated games and they are complicated to me. Unclear, but (millet AI speakers) there is still time for beta testing, and it will definitely be possible (copyright).
One thing may be able to confirm Xiaomi’s expectation of this product from the side. According to informed sources, Xiaomi’s internal discussion of 399 speakers had a discussion in 399 and it was finally set at 299. In fact, he wanted to penetrate the Internet. Speaker this market. Of course, this also means that breakeven requires more shipments.
During this year's CCF-GAIR conference, Chen Zhiliang, CEO of VoiceChip Technologies, said in an interview with Leifeng.com. “If the smart speaker has both sound quality and content, and it is in the same price range as the Bluetooth speaker, then the Bluetooth speaker will not survive. Of course, at that time, you may find that the "smart speaker" positioning is a bit low, but its amount is guaranteed."
In other words, smart speakers are marketed on the premise of harvesting Bluetooth speakers. As a Bluetooth speaker, or as a replacement for Bluetooth speakers, the focus is only on the content, that is, where Tang Mukou is still “wrongâ€.
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