Both parties signed a long-term strategic cooperation agreement to jointly promote the comprehensive development of China's smart home industry
Shanghai, China, June 28, 2017- NXP Semiconductors (NASDAQ: NXPI, hereinafter referred to as "NXP") today announced the launch of NFC-based NFC-based joint venture with Migu Video Technology Co., Ltd., a wholly-owned subsidiary of China Mobile A new-generation OTT / IPTV smart set-top box with secure access. This set-top box aims to simplify the complexity of the set-top box operation to the greatest extent. It is the world's first set-top box product that integrates NFC, ZigBee, and BLE communication technologies. It can realize the set-top box operation, payment and specified video playback functions with a single touch. Comprehensively optimize the user experience, realize the interconnection between users and smart home products, and build a "one touch" scene-style new life experience for users.
In recent years, with the rapid development of technology and the increase in people's demand for simple operation of homes, smart homes have begun to truly enter people's daily lives, and various smart set-top boxes with innovative functions have also appeared. The new-generation smart set-top box launched by NXP and Migu Video applies the "one-touch" concept to all aspects of daily life: users only need to put pre-set labels on items at home and touch this item Set-top box, the corresponding multimedia video can be played on the TV, which greatly enhances the user experience of the Internet smart TV; at the same time, this set-top box can also extend the mobile phone function, users only need to touch the remote control or set-top box with the mobile phone, mobile phone and TV The content of the screen can be switched to play; in addition, this set-top box can also optimize the TV shopping payment experience, users only need to touch the bank card to the remote control or TV and enter the password to complete the payment process.
The release of the new generation of smart set-top boxes is not only an innovation in the field of smart set-top boxes, but also marks the first battle of the long-term strategic cooperation plan between NXP and Migu Video. In May 2017, NXP and Migu Video officially signed a strategic cooperation agreement. The two parties have fully cooperated in the three major areas of OTT / IPTV set-top boxes, smart remote controls and smart TVs. By integrating the software and hardware resources of the set-top box and TV industry, and combining China Mobile's online and offline service industry chain, we will jointly develop and market a new generation of smart set-top boxes and TV sets. In addition, NXP and Migu Video will also complete the development and trial production of TV sticks and smart remote controllers one after another to build a complete smart home video terminal ecosystem.
Wang Bin, CEO of Migu Video, said: "As the only operating entity of China Mobile in the video field, Migu Video is committed to building a leading domestic and world-class comprehensive video service company to help the development of new media and China's smart home industry. Pu is able to integrate the three major communication technologies of NFC, ZigBee and BLE, and is the preferred solution provider for the secure connection of the Internet of Things. We are looking forward to this comprehensive cooperation with NXP. "
Tian Mochen, vice president of NXP Greater China, said: "We are very pleased to cooperate with Migu Video. As a global leader in secure connection and communication technology, NXP has long been committed to technological innovation in the field of smart home. This cooperation is more domestic. A strong alliance in the field of smart home products. NXP will help Migu Video with leading technology solutions, help China's smart home industry, and comprehensively develop world-class IoT smart home solutions that meet the needs of Chinese users. "
As a global leader in secure connection technology solutions, NXP has continued to promote technological innovation in the field of smart homes in China for many years, and has actively established strategic partnerships with domestic companies to comprehensively help the rapid development of China's smart home industry. In 2015, NXP and Xiaomi joined forces to achieve a secure connection for the "smart home suit"; in 2016, NXP and Haier provided processor solutions for China's first smart home robot; in the same year, NXP helped Midea realize the realization of smart home Efficient distribution network. With the world's leading technology and experience accumulation in the field of smart homes, NXP will continue to provide safer and more reliable smart home solutions for the Chinese local industry and consumers, escorting smart life.
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