Under the impact of new technology applications, plasma TVs have been declining, OLED TVs have fallen into silence, and television giants have begun to see the darkness of display technology. From 4K, ULED, OLED, Quantum Dots to laser display technology, the color TV market products are constantly being updated. Related industry sources said that the replacement of new and old technologies will change the market share of television products, or will stimulate the television industry to reshuffle.
Fourth-generation display technology settled in the TV market
When traditional color TV manufacturers and Internet companies are seizing their own market space, other companies have launched laser televisions to capture the living room market with large dimensions and high image quality. Recently, there has been a "new" technology "laser display technology" in the television field. Laser display technology is also known in the industry; it is the fourth important development course after monochrome television, color television and LCD TV.
A display of the opening of the curtain of a new era heralds the end of an old era. Recently, Hisense officially released the world's first 100-inch laser theater, priced at 69,999 yuan, while the current 100-inch LCD flat-panel TVs are priced at more than 700,000 yuan, the price of laser theaters is only a tenth of the same size LCD flat-panel TVs About one. Industry experts predict that laser display as the next-generation display technology will have a market size of hundreds of billions of dollars once it is industrialized.
At present, laser display technology products are constantly entering the market. For example, the launch of laser TVs has been launched for less than a few years. Second-generation products have already been launched; Hisense laser cinemas have been available since then. Consumers can not only see 4K TVs, curved TVs, and OLED TVs in the television area of ​​large shopping malls, but they can also purchase Hisense laser cinemas.
According to relevant industry sources, the application of laser display technology is of great significance in the history of human vision. It has reached the “highest realm†in the display field. The launch of Hisense laser cinema provides better choices for consumers of oversized television.
Big screen 4K is still the mainstream OLED weak
OLED TV is regarded as the future development direction of display technology in the home appliance industry. However, OLED is subject to some key technologies, the cost and yield rate is low, color TV brand enterprises have limited promotional efforts and other factors. In the color TV market next year, large-screen and 4K TV will still be the mainstream.
Although Samsung suspended its OLED R&D program, LG did not stop developing OLED technology. In order not to take the old road of plasma, LG is actively contacting other color TV companies to collaborate with OLED TV development. Among them, domestic home appliance companies such as Skyworth, Changhong, and Konka are also testing the OLED market, following up on the development trend of new display technologies and deploying on high-end products.
At present, traditional color TV companies such as LG, Skyworth, Konka, and Changhong have already sold OLED TVs, but there are still many bottlenecks that restrict their development. First of all, from the category of products, the product line is not so abundant. Secondly, due to the relatively low yield of OLED panels, the price of some OLED TVs on the market is still relatively high and does not meet the purchasing power of mass consumption.
According to the author's understanding, in this year's double 11 period, LG, Skyworth's listed OLED TV products are adjusted to 2 million. However, from the perspective of product sales, OLED TVs are still not as strong as large-screen 4K TVs. According to related industry sources, 4K TV has experienced the development of recent years and has become the mainstream power of the entire TV industry, and it has gradually increased. The OLED TV is affected by price and other factors, but it is still unable to catch up with it.
New technology or stimulus TV industry reshuffle
For a long time, domestic companies have suffered from the lack of core technologies and independent intellectual property rights in display technologies such as LCD (liquid crystal display) and PDP (plasma display), and have been subject to long-term control by countries such as Japan, South Korea, the United States, and Taiwan, resulting in domestic manufacturers. The long-term costless right to speak and even the price of the right to speak. The laser display industry may be able to encourage domestic enterprises to usher in a big opportunity.
At present, the development of laser display technology in the global scope is basically at the same level of development. Facing the vast future market space, Chinese enterprises will have the opportunity to participate in cooperation and competition as the core technology owner. More and more domestic enterprises and institutions are involved in the field of laser television. Since last year, China’s TV companies and projector manufacturers and even some optical manufacturers, such as Changhong, Hisense, Hualu, TCL, Konka, Skyworth, etc., have begun to engage in the field of laser television. . Internationally, LG first introduced laser televisions, and Sony also displayed new products at the 2014 CES.
As we all know, the larger the size of the LCD TV, the more expensive the price. In addition to dealing with its high price when purchasing, consumers also need to bear the time cost due to special customization. For this, the advantage of laser TV is very obvious. Take the listed 100-inch laser theater of Hisense Electric as an example, its price is 69999 yuan, which is only about half of the LCD TV with the same size, and there is no need to adopt a custom production method. Easy to buy.
Relevant industry sources stated that the pace of transformation competition of traditional color TV companies has never stopped. However, the intensification of the competition in the color TV industry is only a representation, and the decline in the overall quality and value of the industry's operations is fundamental to shake the foundation of the company. How to advance the card slot in the new round of competition and shuffling is a common issue faced by color TV companies at home and abroad. As the technology and market continue to mature, the cost price will decrease, especially the cost of lasers, and the time for laser television to enter the home will be greatly advanced. Under the stimulation of new technology applications, the color TV industry ushered in new changes.
Fourth-generation display technology settled in the TV market
When traditional color TV manufacturers and Internet companies are seizing their own market space, other companies have launched laser televisions to capture the living room market with large dimensions and high image quality. Recently, there has been a "new" technology "laser display technology" in the television field. Laser display technology is also known in the industry; it is the fourth important development course after monochrome television, color television and LCD TV.
A display of the opening of the curtain of a new era heralds the end of an old era. Recently, Hisense officially released the world's first 100-inch laser theater, priced at 69,999 yuan, while the current 100-inch LCD flat-panel TVs are priced at more than 700,000 yuan, the price of laser theaters is only a tenth of the same size LCD flat-panel TVs About one. Industry experts predict that laser display as the next-generation display technology will have a market size of hundreds of billions of dollars once it is industrialized.
At present, laser display technology products are constantly entering the market. For example, the launch of laser TVs has been launched for less than a few years. Second-generation products have already been launched; Hisense laser cinemas have been available since then. Consumers can not only see 4K TVs, curved TVs, and OLED TVs in the television area of ​​large shopping malls, but they can also purchase Hisense laser cinemas.
According to relevant industry sources, the application of laser display technology is of great significance in the history of human vision. It has reached the “highest realm†in the display field. The launch of Hisense laser cinema provides better choices for consumers of oversized television.
Big screen 4K is still the mainstream OLED weak
OLED TV is regarded as the future development direction of display technology in the home appliance industry. However, OLED is subject to some key technologies, the cost and yield rate is low, color TV brand enterprises have limited promotional efforts and other factors. In the color TV market next year, large-screen and 4K TV will still be the mainstream.
Although Samsung suspended its OLED R&D program, LG did not stop developing OLED technology. In order not to take the old road of plasma, LG is actively contacting other color TV companies to collaborate with OLED TV development. Among them, domestic home appliance companies such as Skyworth, Changhong, and Konka are also testing the OLED market, following up on the development trend of new display technologies and deploying on high-end products.
At present, traditional color TV companies such as LG, Skyworth, Konka, and Changhong have already sold OLED TVs, but there are still many bottlenecks that restrict their development. First of all, from the category of products, the product line is not so abundant. Secondly, due to the relatively low yield of OLED panels, the price of some OLED TVs on the market is still relatively high and does not meet the purchasing power of mass consumption.
According to the author's understanding, in this year's double 11 period, LG, Skyworth's listed OLED TV products are adjusted to 2 million. However, from the perspective of product sales, OLED TVs are still not as strong as large-screen 4K TVs. According to related industry sources, 4K TV has experienced the development of recent years and has become the mainstream power of the entire TV industry, and it has gradually increased. The OLED TV is affected by price and other factors, but it is still unable to catch up with it.
For a long time, domestic companies have suffered from the lack of core technologies and independent intellectual property rights in display technologies such as LCD (liquid crystal display) and PDP (plasma display), and have been subject to long-term control by countries such as Japan, South Korea, the United States, and Taiwan, resulting in domestic manufacturers. The long-term costless right to speak and even the price of the right to speak. The laser display industry may be able to encourage domestic enterprises to usher in a big opportunity.
At present, the development of laser display technology in the global scope is basically at the same level of development. Facing the vast future market space, Chinese enterprises will have the opportunity to participate in cooperation and competition as the core technology owner. More and more domestic enterprises and institutions are involved in the field of laser television. Since last year, China’s TV companies and projector manufacturers and even some optical manufacturers, such as Changhong, Hisense, Hualu, TCL, Konka, Skyworth, etc., have begun to engage in the field of laser television. . Internationally, LG first introduced laser televisions, and Sony also displayed new products at the 2014 CES.
As we all know, the larger the size of the LCD TV, the more expensive the price. In addition to dealing with its high price when purchasing, consumers also need to bear the time cost due to special customization. For this, the advantage of laser TV is very obvious. Take the listed 100-inch laser theater of Hisense Electric as an example, its price is 69999 yuan, which is only about half of the LCD TV with the same size, and there is no need to adopt a custom production method. Easy to buy.
Relevant industry sources stated that the pace of transformation competition of traditional color TV companies has never stopped. However, the intensification of the competition in the color TV industry is only a representation, and the decline in the overall quality and value of the industry's operations is fundamental to shake the foundation of the company. How to advance the card slot in the new round of competition and shuffling is a common issue faced by color TV companies at home and abroad. As the technology and market continue to mature, the cost price will decrease, especially the cost of lasers, and the time for laser television to enter the home will be greatly advanced. Under the stimulation of new technology applications, the color TV industry ushered in new changes.
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