[High-tech LED reporter Xiong Yuheng] The market demand continues to grow, product prices continue to decline, and the acceptance of end consumers is gradually increasing. For the LED lighting industry, these are undoubtedly positive signals. How to make your LED lighting products quickly cover the channel has become the focus of various companies in the past year, and it is also the focus of the need to accelerate development in the long run.
However, the channel construction capital consumption is large and the construction time is long, which has caused many LED companies to be discouraged. How to quickly and effectively establish their own marketing channels, "grab" naturally become the top policy, and is highly respected by everyone.
Since last year, many LED companies have used price wars to forcibly penetrate the traditional lighting distribution system and seize the market cakes. Such a brave "robbery" will naturally be countered by traditional lighting companies, especially in the critical stage of speeding up the transformation of LED.
Self-built channels are heavily invested, and “grabbing†accounts for too much risk. Many companies have taken a different approach and put e-commerce channel construction on the agenda. However, the construction of e-commerce channels is not smooth, and the end consumers pay too much attention to the price. In the e-commerce platform where the price is relatively transparent, the cost-effectiveness of the LED products themselves needs to be measured.
For those LED lighting companies that want to rely on the brand to win, the so-called channel is the world, channel construction is imminent.
As the authoritative media and research institution of the industry, Gaogong LED has been paying attention to and helping companies to establish their own channels.
Following the launch of the LED-illuminated China-channel tour seminar in 2012, from March to May this year, Gaogong LED once again launched the China LED Good Products National Tour Exhibition and Merchants Conference in Hangzhou, Changzhou, Nanjing, Linyi, Fuzhou, 12 key lighting distribution market cities such as Hefei, Changsha, Nanning, Kunming, Chongqing, Chengdu and Xi'an were held.
Gaogong LED carefully selected the leading manufacturers of LED sub-products, discussed the latest LED lighting design trends with outstanding designers, and discussed the operating strategies of LED lighting products and stores with the engineering distribution representatives, sharing product trends and recommending quality products.
During the tour, Gaogong LED team visited more than 50 domestic large-scale lighting and lighting cities, talked and communicated with nearly 500 local-scale dealer representatives, and purchased various LED lamps for testing in various city lighting markets. The test result report will be announced in time to let enterprises and end users understand the performance indicators of LED lighting products sold in the domestic market, and guide users to purchase high-quality LED light source lighting products.
The 10th High-tech LED Industry Summit Forum, which will be held on June 10th at Shangri-La Hotel, Guangzhou, will invite Zhang Yutao, chairman of Sanxiong Aurora, to the third channel revolution in the conference (June 10, 14pm) :00-15:00) A keynote speech entitled Wang Wei's battle titled LED Lighting Channel.
In the later guest-themed round-table dialogue session, we invited Zhou Xuejun, Marketing Director of Philips Asia, Wang Yaohai, Chairman of Op Lighting, Zhou Shuiming, General Manager of Jiamei Times Lighting, Lin Jiliang, General Manager of Mulinsen Public Sector, Wu Yixin, Chairman of Debang Public Lighting, Jiangsu Xiao Xiaohong, assistant to the chairman of Guanghui Lighting Market, Su Hengbing, general manager of Aoting Lighting, and Zhang Yutao, chairman of Sanxiong Aurora, explained the lighting channel revolution for everyone.
After the round table, Gaogong LED will release the 2013 Gaogong LED national channel tour research report, which will provide reference for the follow-up channel construction of LED lighting enterprises.
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