Color TV is one of the necessary household appliances in the family. Every family has at least one color TV. Now, with the increasing saturation of market demand and rising raw materials, the color TV industry is showing signs of decline. Since the beginning of this year, the color TV industry has started to decline after the rapid growth last year.
In the color TV market in the first half of this year, only February and June saw a slight increase in online sales channels, and all other months were down from the same period. The offline market was particularly serious, with a decline of nearly 20%. How to get rid of the slump in the color TV industry has become a problem that various color TV companies have to face.
Recently, Konka, a well-known domestic color TV company, released its performance report for the first half of this year. The data shows that in the first half of this year, Konka's overall revenue reached 11.4 billion yuan, a year-on-year increase of 32.49%. Among them, it is noticeable that Konka's color TV business achieved a growth against the trend in the overall downward trend of the color TV industry in the first half of this year.
In the situation of a big decline in the color TV industry, a large number of color TV companies tried to lower their prices to recover their performance. However, in the present view, the low-price strategy of a color TV is that traditional home appliance marketing thinking can no longer attract consumers to buy. With the prosperity of people's lives, people began to care more about the manifestation of products, such as after-sales, experience and so on. With the advent of the Internet and smart homes, consumers buying color TVs also hope to see that they can connect with other home appliances after they move into their homes, or bring themselves a better lifestyle, and these are now color TVs. Factors that companies need to consider.
Konka is aware of the development bottlenecks in the color TV industry today, so Konka is the most determined to bring greater changes to the color TV industry. In terms of color TV business, Konka has adjusted its structure by merging the original multimedia business department, overseas business department, color TV business department, and Shenzhen One Vision Business Display Co., Ltd. to establish Konka Multimedia Industry Headquarters to realize the overall color TV business chain. Collaboration and organic integration, followed by a series of adjustments in the organizational structure. After the integration, the effect is also very obvious. In the first quarter of this year, Konka color wire sales increased by nearly 40%, 55-inch batteries accounted for more than half of the sales structure, and performance improved significantly.
At the same time, Konka began to vigorously expand other businesses on the basis of holding on to the color TV business. Konka plans to transform into an investment holding platform, and realize the leap-forward development of the enterprise through investment.
In April of this year, Konka and Hunan Mobile signed a strategic cooperation agreement, which is regarded as a staged attempt of Konka to build a smart family and integrate different industries. At the same time, Konka Anhui Chuzhou Color TV Production Base invested 200 million yuan to upgrade the intelligent manufacturing of production lines. Recently, Konka plans to invest no more than 1 billion yuan to establish an industry fund with China Orient Asset Management (International) Holdings Co., Ltd., intending to invest in TMT industry, smart manufacturing, new energy, new materials, health and other industries.
In order to have a better development, the veteran Konka can not stick to tradition, so Konka Group formally bid for a new generation of senior management in March this year, almost all of these executives are "post-70s". The young management team has brought Konka more imagination and development space, and it is more in line with the changes of the times in decision-making. Konka, which is led by a young management team, will make Konka more and more stable on the road of industrial upgrading and transformation, bringing Konka a new opportunity.
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