According to the December 23, according to the international research institute Technavio, the global enterprise instant messaging market is expected to reach $12 billion by 2019. Following the market value of up to 3.8 billion US dollars, the company has created a new unicorn Slack, and announced that the latest user installations in the fourth quarter exceeded 6 million, with Facebook with 1.79 billion global users, and with 85 million Office365 users, 2017 is about to The release of Microsoft Teams has also rushed into the enterprise market, showing that enterprise instant messaging and collaboration is not only a global trend, but a new working model for enterprises to face digital transformation.
"team+" released the 2017 corporate communication and collaboration market trends, from the industrial application and trend strategy, put forward five major trends: enterprise instant messaging into the mainstream growth period, exclusive industry application private cloud platform, rigid demand for high-reliability security architecture, from the standard Platform, go to enterprise customer customization and enterprise users to participate in the design, and enjoy the software giants such as Facebook, Google, Microsoft Microsoft and other software giants to enter the enterprise service market, is expected to drive the enterprise instant messaging market to accelerate growth.
"team+" Taiwan has exceeded 1 million users and accumulated 4,000 corporate users. The customer base covers government agencies, land, sea and air transportation, high-tech manufacturing, medical institutions, chain catering and food to consumer brands, etc., which are introduced annually according to industry dynamics and cross-sector industries. Experience and present the latest 2017 corporate newsletter and collaboration market trend estimates.
Trend 1. In 2011, when instant messaging companies such as Line entered the mass market, "team+" was deeply rooted in the enterprise instant messaging market. In 2013, the newly created unicorn Slack entered the corporate communications market. Recently, Facebook and Microsoft announced their participation in the enterprise. The market has laid a solid foundation for the company's instant messaging and collaboration in 2017.
Trend 2: All walks of life began to develop professional private cloud platforms that integrate various industrial scenarios. The industry is no longer satisfied with the public cloud one-stop service, and various industries begin to develop and integrate industrial application scenarios according to their own needs, and seek private cloud platform services. Although international vendors Slack, Workplace, etc. all adopt public cloud architecture services, most enterprises still prefer to adopt private cloud architecture. The main considerations include information security factors and workplace communication culture, compared with the open communication of Western startups. Enterprises in the Asia-Pacific region pay more attention to hierarchical management and communication efficiency. Therefore, they need to announce one-way communication, open API concatenation and back-end management mechanisms. Therefore, they prefer to use private cloud platform services to create an enterprise-specific instant messaging collaboration system.
Trend 3: Enterprise communication requires more stringent information security. The latest research shows that more than 76% of employees carry their own mobile devices to handle work tasks, so test how companies build mobile security protection. In addition, as technology develops faster, hackers follow the trend. According to the latest statistics from Trend Micro, statistics show that in the third quarter of this year, the total number of global network extortion attacks has exceeded 180 million, and Taiwan’s victim ranking ranks the highest in the world. 16. Enterprises continue to store more information in the public cloud, which is equivalent to opening the door to other information systems for enterprises. Therefore, the rigid demand for high security architecture will increase the demand in 2017, and the private cloud service of exclusive enterprises. Architecture, all information is stored on the company's own server, which will greatly reduce data leakage concerns.
Trend 4: From the standard platform, to the enterprise tailor-made. Enterprises no longer meet the single standard platform service, but tailor-made customized services according to the application context of each industry. The enterprise communication model is no longer one-way and asynchronous communication. In the fragmented digital era, synchronization and non-synchronization Synchronization, online and offline communication is more important, and the enterprise instant messaging collaboration platform meets the various needs of enterprise digital communication.
Trend 5: From the past software developers, to the enterprise users to participate in the design. According to Gartner's estimates, driven by software and IT services revenue growth, global companies will spend $3.5 trillion on IT in 2017. Due to the popularity of mobile devices, new technology applications have dramatically changed the way companies work. Enterprises are bound to adapt to digital transformation. Corporate communication methods must also move toward digitalization and mobility to meet the needs of new work types and lead the market through technology layout. And the construction of the ecological circle, corporate communication from a single individual to a community-based work team, functional applications will also be led from the past software developers, to the corporate members to participate in the design concept, the user experience will be more perfect, the human nature of the industrial characteristics The interface will also be widely adopted.
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