As a new visual technology, virtual reality (VR) is causing a storm around the world. At the "Global Innovator Conference Virtual Reality Summit" held on the 9th in Beijing, a large number of domestic and foreign investment institutions and companies participated in the meeting. They are aiming at the huge potential of my country's VR market.
"In the past 30 years, the center of the Internet technology revolution was in the United States, but the future technological change must be China, which can be foreseen from the market of mobile phones and games." said Wang Congqing, general manager of HTC Vive China. HTC Vive is a virtual reality headset launched by Hongda International Electronics Co., Ltd. With a handle, it can also play games and interact with movie content.
According to data released by my country's third-party research organization "iiMedia Consulting", the market size of my country's virtual reality industry in 2015 was 1.54 billion yuan, and it is expected to reach 5.66 billion yuan in 2016. A report released by Goldman Sachs earlier this year predicted that the scale of the global virtual reality industry will reach US$80 billion within 10 years.
The organization "VR Circle" combed the domestic VR financing situation from 2014 to the end of February 2016, and found that there were 67 domestic financing situations during this period. Investors included USD funds and RMB funds, and A-share listed companies became active entities in investing in VR. . However, the industry is in the early stages of development, and 57% of the financing is angel round financing. What is worthy of recognition is that all links of the industry chain have received financing for projects, and financing is especially concentrated on the equipment side and the content side.
Participants said that although VR is still a niche "toy" in the world, all parties are optimistic about its development prospects and spare no effort to lay out. In my country, the VR field has set off an upsurge of entrepreneurship, and it has been implemented in the enterprise-level market as a tangible application, covering many fields such as architecture, education, design, medical care, and exhibitions.
Wang Xiong, the art director of Beijing Guangying Infinite Technology Co., Ltd., told reporters that the company has cooperated with a foreign auto company to develop VR videos of car assembly for staff training, so that they can experience the assembly process more realistically.
In the mass consumer market, there are also many companies testing the waters, currently concentrated in the fields of games and film and television. Director Gao Qunshu told reporters that the VR movie shooting project has been launched.
"VR will transform the film industry, and the way audiences watch movies in the future will be very different from what they are now." Gao Qunshu said. Fu Guoxin, CEO of the VR innovation incubation platform "Creative Leader Discovery", envisioned that the movie theater in the future may become a KTV private room, where three or five friends gather together to watch movies with VR equipment and interact with movie scenes.
VR is also favored by real estate developers. The entrepreneurial project "Worry-Free My House" incubated by a real estate developer uses VR video to lead customers to "virtual house inspections". With the VR handle, you can choose the position of any room to zoom in, and you can also "pick up" the cup on the coffee table.
It is worth noting that now Chinese companies are also targeting the overseas VR industry, and the interaction between Chinese and foreign two-way investment has become increasingly obvious. Qiu Wenyou, president of Shanda Group, said that Shanda has invested in the American company SpaceVR, which will record 360-degree panoramic views of the International Space Station and produce VR videos.
However, when will the virtual reality industry enter the homes of ordinary people? People in the industry believe that the VR industry is still a long way from popularization, and many problems need to be broken through.
Hong Xiaowen, senior vice president of Microsoft, said that the dizziness after wearing is an urgent problem for VR devices. Hardware adaptation is another big challenge. According to Yang Xiuyu, founder of VR content producer Huisheng, VR equipment has higher requirements for images. Fu Guoxin said that it will take 3 to 5 years for VR to become popular. VR is still in the market education stage, but the "virtual fire" in the capital industry has already begun, "VR is a big trend, but how to achieve it requires a lot of exploration. It is just starting now, and the process of achieving change may not be so fast."
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