With the advent of the Internet era, home appliances such as home appliances will also occupy a place on the online market, and the products and quotas for online sales will also increase year by year. However, is this type of product that will accompany you for many years or even affect the quality of life? Why doesn’t the offline experience store appear to be declining due to the rise of e-commerce? In addition, how can we select the most cost-effective products in various channels? Consumers need not only developed network information, but also some of the purchasers' “common sense†that are known by insiders. 
What are the advantages of online purchase and offline purchase?
In the past ten years, the strong rise of the Internet economy, especially the rapid development of e-commerce, has changed people's consumption patterns. Some people even believe that in the e-commerce environment, physical businesses have entered a dead end. Through online purchase of home appliances can get more abundant product resources and price concessions, is the main reason for many people to buy home appliances through the online shopping mall.
The advantage of online shopping major appliances is that they have a wide variety of products. Users can make detailed classifications based on their product functions, prices, brands, and other options. At the same time, they can obtain more real-world usage information based on comments from other users. At the same time, online purchases through the line appear more free in payment methods and distribution links. In terms of payment methods, online shopping support supports multiple payment methods such as full payment, installment payment, and cash on delivery. The distribution of some of the large electric commodity counters began to be self-operated, and there were almost warehouses throughout the country. The temptation to distribute and deliver the same day was huge.
The advantage of the offline store is that the experience is very high, allowing consumers to have a more intuitive experience, seeing and seeing. In contrast, many pictures in e-commerce are processed and there is a difference from the actual product. Consumers said that because of the inability to experience large-scale home appliance products, if they have problems or are not suitable for themselves after the purchase, the return will be very troublesome, so they will choose to spend on physical stores.
For e-commerce, experience is a pain point, after-sales is a short board, online shopping TV damage in transit how to do? What happens if you find a logistics or a seller? Comparing the Internet and the good and the bad, good businesses are credible, but if you meet with business people, it is still very troublesome. As for the after-sales segment, the physical store of a large shopping mall is very reliable and can avoid some problems caused by transportation.
Different types of online and offline products, home appliances manufacturers to sell what drugs are part of the product, online and offline products are just different names, the product is exactly the same. For manufacturers, the re-establishment of the production line requires huge investment. The online and offline products have their names changed. It's not because of the difference between online and offline, to invest again, to set up a product line. What is the reason?
Without compromising its own offline market, companies will only choose new online channels if they seek new profit growth points and expand sales. In fact, not only the product models of e-commerce channels are different, but also the channels of stores, distributors, and stores are all different. For example, at the beginning of the home appliance e-commerce channel, the company directly moved offline products to sell online. As a result, the sales volume of the same type of products under the line decreased significantly. Later, the company changed the model of the offline products only to a single letter. The sales of online products can also be guaranteed while the original product sales are not affected.
But different companies, different industries, channel strategies and product strategies are not the same: for example, TV, sometimes you look at the same appearance of the model, in fact, the product batch is different, the screen material is also different, sometimes the same model of different batches of screen The material will also be different. Generally mature products will properly reduce product quality requirements, expand production and lower prices. New products will use high quality to win reputation to open the market when they first come out. Therefore, when users purchase large appliances, they need to The product's date of manufacture makes a more accurate judgment.
Which kind of buying channel should be chosen?
First of all, prices are often one of the biggest factors in determining buying behavior. For consumers who like to shop around, the price of the Internet is more transparent. Because of the low-cost operation, the prices of online channels can often be suppressed very low. With the participation of more than one e-commerce festival every year, the price of online appliances is always more attractive.
Secondly, quality is the core of the use of home appliances. The goods in the physical store are visible and tangible. No matter if it is good or not, it will be presented in front of customers. Customers can experience it on the spot and can communicate with service personnel. Is the so-called shopping experience, so the physical stores are almost all authentic. Relative to online shopping malls, because the goods are delivered to your door, the real thing of online products is to be displayed when you arrive at the customer's home. The quality of good and bad has been separated from the sales scene, refurbished machines and bad machines emerge in an endless stream. Consumers Still can't rest assured after purchasing.
Experts suggest that consumers can purchase small appliances less than 500 yuan online, while large appliances over 500 yuan can better go to the offline store to experience, not only can reduce the risk, but also to the sales staff to understand the product The performance and whether there are some policy subsidies, after a comprehensive understanding of the product, the price comparison, you can effectively avoid future problems in the process.
Written at the end:
Now, in order to solve the game between online and offline channels, more and more home appliance brands go to online and offline markets through the differentiation of product models, designs, prices and even brands. The basic interests of dealers. At the same time, only the online and offline sales model allows consumers to have more opportunities to experience and access products, and to obtain more affordable prices. For home appliances, the purchase is only the first step. After the installation, after-sales service, and some of the brand's feedback benefits, it may affect the user's experience, so the purchase needs to be considered comprehensively.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In the past ten years, the strong rise of the Internet economy, especially the rapid development of e-commerce, has changed people's consumption patterns. Some people even believe that in the e-commerce environment, physical businesses have entered a dead end. Through online purchase of home appliances can get more abundant product resources and price concessions, is the main reason for many people to buy home appliances through the online shopping mall.
The advantage of online shopping major appliances is that they have a wide variety of products. Users can make detailed classifications based on their product functions, prices, brands, and other options. At the same time, they can obtain more real-world usage information based on comments from other users. At the same time, online purchases through the line appear more free in payment methods and distribution links. In terms of payment methods, online shopping support supports multiple payment methods such as full payment, installment payment, and cash on delivery. The distribution of some of the large electric commodity counters began to be self-operated, and there were almost warehouses throughout the country. The temptation to distribute and deliver the same day was huge.
The advantage of the offline store is that the experience is very high, allowing consumers to have a more intuitive experience, seeing and seeing. In contrast, many pictures in e-commerce are processed and there is a difference from the actual product. Consumers said that because of the inability to experience large-scale home appliance products, if they have problems or are not suitable for themselves after the purchase, the return will be very troublesome, so they will choose to spend on physical stores.
For e-commerce, experience is a pain point, after-sales is a short board, online shopping TV damage in transit how to do? What happens if you find a logistics or a seller? Comparing the Internet and the good and the bad, good businesses are credible, but if you meet with business people, it is still very troublesome. As for the after-sales segment, the physical store of a large shopping mall is very reliable and can avoid some problems caused by transportation.
Without compromising its own offline market, companies will only choose new online channels if they seek new profit growth points and expand sales. In fact, not only the product models of e-commerce channels are different, but also the channels of stores, distributors, and stores are all different. For example, at the beginning of the home appliance e-commerce channel, the company directly moved offline products to sell online. As a result, the sales volume of the same type of products under the line decreased significantly. Later, the company changed the model of the offline products only to a single letter. The sales of online products can also be guaranteed while the original product sales are not affected.
But different companies, different industries, channel strategies and product strategies are not the same: for example, TV, sometimes you look at the same appearance of the model, in fact, the product batch is different, the screen material is also different, sometimes the same model of different batches of screen The material will also be different. Generally mature products will properly reduce product quality requirements, expand production and lower prices. New products will use high quality to win reputation to open the market when they first come out. Therefore, when users purchase large appliances, they need to The product's date of manufacture makes a more accurate judgment.
First of all, prices are often one of the biggest factors in determining buying behavior. For consumers who like to shop around, the price of the Internet is more transparent. Because of the low-cost operation, the prices of online channels can often be suppressed very low. With the participation of more than one e-commerce festival every year, the price of online appliances is always more attractive.
Secondly, quality is the core of the use of home appliances. The goods in the physical store are visible and tangible. No matter if it is good or not, it will be presented in front of customers. Customers can experience it on the spot and can communicate with service personnel. Is the so-called shopping experience, so the physical stores are almost all authentic. Relative to online shopping malls, because the goods are delivered to your door, the real thing of online products is to be displayed when you arrive at the customer's home. The quality of good and bad has been separated from the sales scene, refurbished machines and bad machines emerge in an endless stream. Consumers Still can't rest assured after purchasing.
Experts suggest that consumers can purchase small appliances less than 500 yuan online, while large appliances over 500 yuan can better go to the offline store to experience, not only can reduce the risk, but also to the sales staff to understand the product The performance and whether there are some policy subsidies, after a comprehensive understanding of the product, the price comparison, you can effectively avoid future problems in the process.
Written at the end:
Now, in order to solve the game between online and offline channels, more and more home appliance brands go to online and offline markets through the differentiation of product models, designs, prices and even brands. The basic interests of dealers. At the same time, only the online and offline sales model allows consumers to have more opportunities to experience and access products, and to obtain more affordable prices. For home appliances, the purchase is only the first step. After the installation, after-sales service, and some of the brand's feedback benefits, it may affect the user's experience, so the purchase needs to be considered comprehensively.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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