We are in the era of a hundred LED lighting applications, bulbs, panel lights, lamps, downlights, etc. in their respective applications have harvested their "famous fans."
For every company that focuses on the single product field, it is their unremitting pursuit to become the "single product champion" in this field. Some of them have become veritable "single-piece champions", while others are brave in the "single-single champion".
As an emerging category, LED line lights are not only fashionable, but also easy to install. They can be widely used in home space, office lighting, commercial lighting, industrial lighting and other environments to create a perfect light and shadow effect. "Linear lighting is the development direction of the lighting industry now, and it is a product that can be used to replace office lighting," said Li Xiaoxia, director of Lemei Optoelectronics Marketing.
In the era of point light sources, the styling of lamps has been limited, and LED technology has liberated the shape of lamps, and the height of the metal lamp holder and the light source are highly integrated. However, with the development of the market, the needs of different consumer groups are different, and the fixed-shaped lamps cannot meet the individual needs of consumers. In this context, LED line lights are on the way. CTO Pu of Shenzhen Wannaite Technology Co., Ltd. admitted that “line lights are an emerging category in office lighting in the next three years.â€
Linear lights, based on simple line lights, through the creative design and free segmentation of the space, to create a variety of sleek minimalist shape and light and shadow effects, highlighting the ultimate beauty of linear lighting, the future market prospects can be expected.
A large number of manufacturers follow suit, and the types of line lights are "flooding"
In the past two years, with the popularity of line lights, more and more lighting manufacturers have participated. In recent recent large and small exhibitions, the Line Light Pavilion has attracted a lot of attention with its personalization. In this regard, Xue Zhenbo, general manager of Shenzhen Sanwen Optoelectronics Technology Co., Ltd. told Gaogong LED that “the line lamp market has not yet begun. More and more manufacturers are cutting in because everyone does not have good products to do. Some manufacturers just join in the fun. !"
Li Xiaoxia also believes: "Some companies will expand blindly. For example, if the panel light is good, the production line of the panel light will be opened. If the linear light market is good, the linear light production line will be opened, but the final quality of the product will become a problem. Only by researching the market, understanding the market demand, and adhering to the company's own professionalism, can the company continue to develop and adapt to the market demand based on its own professionalism."
Due to the influx of a large number of manufacturers, there are more and more types of line lights. At present, the interior lighting style of the entire lighting industry is quite rich, and has exceeded 300+ styles. However, these line lamp structural parts are basically similar. 95% of the product structure adopts the structure of “aluminum extrusion + extrusion lampshadeâ€. The lampshade is often not universal, which causes the overall cost of the lamp to be high, and the light transmittance of the lampshade is mostly about 85%. The damage is large, the difference is only the weight, size and surface technology; the other 5% of the product structure adopts the "aluminum extrusion + lens module" structure, such structure has more precise light control and good anti-glare effect, but the length of the lamp body is not flexible. Not good to customize according to project requirements.
"In fact, the application scenario can be refined. We really don't need so many styles!" Pu admitted that "the number of line lamps manufacturers is considerable, but 90% of them still use the idea of ​​circulation products to make products and customers. The result is that everyone has to repeat the price war of light source products. Another 10% of manufacturers will be two extremes, one is the manufacturer of high-end office lights before, using line lights to supplement categories, not sensitive to price, for service And the quality is very sensitive, the shipment is also good; the other is the emerging small professional manufacturer of line lights, focusing on invisible channels, if the product is used once, continuous orders can be viewed."
The line lamp market has not broken out, and manufacturers need to "kick a martial arts"
The line lamp market has not entered an explosive phase. According to Xue Zhenbo, the domestic line lamp market is still in its infancy. "Now there are a lot of customers looking for samples of Sanwen Optoelectronics to take the line lamp, but the large-volume orders will be relatively small." Xue Zhenbo said, "mainly affected by the price of the line lamp and the overall economic situation abroad, the foreign market has no more volume than the domestic market. â€
Although the market is relatively cold, and more manufacturers are very positive, this is a huge survival test for manufacturers. With the cut-in of big factories like Sidon, Lemeimei and Rishang Optoelectronics, the impact on SMEs is unprecedented. How can SMEs survive and develop under the increasingly severe market situation?
In this regard, Xue Zhenbo told Gaogong LED, "I think it is still necessary to take the differentiation of products and do some personalized products. These products do not have a large amount, large factories cannot form standardization, but other small factories do not necessarily do it. Of course, the focus is still cost-effective. The biggest advantage of Sanwen Optoelectronics lies in the backing of a strong aluminum factory, which is incomparable to other manufacturers in terms of material prices and quality assurance."
Pu admitted that the line light is not unique, it is not a necessity, it is a personalized consumer goods. It is easy to replace with downlights, spotlights, and track lights. If you want to make achievements, you must work hard in the aspects of “installation, splicing, light control, controlâ€, etc., and the online bar lights are degraded to the time node of the circulation product. Complete brand building.
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