On November 4th, the “Internet Live Service Management Regulations†issued by the National Internet Information Office was officially implemented today. This regulation is called “the most stringent network live broadcast regulation in history†in the industry, except that the live broadcast platform and the anchor must have “doubleâ€. In addition to its qualifications, its demanding entry standards have further raised the bar for the live broadcast industry. Behind strict supervision, the industry is bound to usher in a wave of reshuffle.
Although it is still uncertain whether the regulation is equally applicable to VR live broadcasts, as the next whistle after the live broadcast, with the development of VR, VR live broadcast will inevitably grow into an industry worthy of the “regulation†of the Guoxin Office. Even if the VR broadcast in the bud is not killed in the cradle for the time being, how to deal with the industry shuffling that may occur in the future is not a rainy day, but it is something that all practitioners and entrepreneurial teams should know.
Life and death line is clear, live broadcast platform needs to be certified
As early as September 9 this year, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Strengthening the Management of Live Broadcasting Services for Internet Audiovisual Programs", which is intended to reaffirm that any license for information network communication is not yet available. The live broadcaster shall not carry out the corresponding live broadcast business. In the "Regulations on the Administration of Internet Live Broadcasting Services", which was implemented today, this qualification requirement is again explained in the form of departmental normative documents. For entrepreneurial teams involved in VR live broadcasts in almost all industries, the Information Network Communication Audiovisual License is a difficult threshold to cross. According to the verification, two basic requirements are required to obtain the license:
(1) It needs to be state-owned or state-owned holding unit; (2) The registered capital needs to be more than 10 million yuan. Under this premise, even if the company engaged in VR live broadcast business is no longer bad, the "state-owned" property can reject most platforms from thousands of miles away.
What if there is no license? Either mergers or deaths! These tragic scenes have been staged a few years ago. After the reshuffle of the video industry, there are only seven licensed companies left. Now, it has been "live". The live broadcast industry is paying off debts; in the future, it is foreseeable that countless entrepreneurial teams involved in VR live broadcasts will die on the "turtles" because of those willful net red anchors. After all, VR live broadcasts are indeed a kind of live broadcast...
What should I do? The answer is to buy a shell and borrow chicken to lay eggs. So, if you want to buy a license, you have to buy a company? In this case, the problems involved can be increased, including how to value, whether to divest its non-licensing business, how to place employees, etc... Moreover, It is almost impossible to acquire state-owned licensed enterprises through normal means. If you can't continue, you can only find third-party agencies. To this end, we also specifically consulted an old driver, the industry said: Generally speaking, the transfer of such qualifications to the live broadcast platform, the cost of at least 2000W or more, not a commission...
Only to regulate the industry chaos, VR live broadcast is not yet panic
After reading this, the baby has been scared to eat a whale! That is to say, the entrepreneurial team related to VR live broadcast, if you can't play, don't play it from now on? No! Since the height of the rule is only a "department" "Regulatory documents", then, its implementation efficiency is not "legal" high, not even "regulation" high. Its role is more to regulate industry chaos and guide the healthy and orderly development of the industry.
At present, most of the entrepreneurial teams involved in the VR live broadcast service are all B-side customers. The content of VR live broadcasts is mainly based on large-scale offline activities such as concerts and sports events. The startup team involved in VR live broadcast services has not received Notice from the relevant department, so the VR live broadcast is not yet panic. However, there will always be an explosion in the industry. As a future trend, VR live broadcast is bound to be applied to more fields as the industry develops. People are afraid that famous pigs are afraid of being strong. Moreover, there will always be one or two innate companies in an industry who like to jump around. Although the guns are shot, the guns of Guoxin’s guns are likely to kill all the forests. In the bird. If someone dares to use VR to broadcast live people once again, the consequences are simply unimaginable...
Although the current crimes in the live broadcast industry are basically due to pornography, as a more timely and efficient presentation, live broadcast is playing a huge role in the fields of news and public welfare. According to statistics, the domestic media has posted more than 300 live broadcasts on Weibo every day, including CCTV. Using technology to deliver positive energy, the traditional live broadcast industry is the same, and the future VR live broadcast is also true. Just like the president of the pepper live broadcast, Hu Zhensheng said: "The live broadcast starts from the show, is famous for the star, is social, and is named after the content." However, the live broadcast was shuffled because of the reef, but for the future VR. Live broadcast, we only hope that we can use this as a guide and plan ahead, so as not to die.
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