Ovi's point of view (panel)
With the market picking up and demand picking up steadily, the panel shipments in November reached the peak this year, which effectively eased the situation of high inventory levels in some panel factories; coupled with a sharp drop in prices for six consecutive months, it was already approaching panel makers. Acceptable thresholds reduce the overall price reduction.
32-inch: The size of the world's largest market, the market recovery of the great pull-down significantly, shipments have increased by 34% compared to the beginning of the year, is expected to continue to maintain a relatively stable decline in January.
40-43 inches: The narrow spread made some 32-inch demand shift to 40-43 inches, and the 40-43-inch price decrease slowed down.
49-50 inches: After the heavy volume in November, the overall inventory pressure eased and the price cuts slowed.
55-inch: As the world's main size after the 32-inch, the market pulls on demand when the recovery, but because the 55-inch profit margin is not high, the panel plant to increase the power of shipments is limited, the overall balance of maintaining a tight trend.
65-inch: The trend of increasing shipments of Korean factories continued. The land plant's overall production of “price-for-market†remained unchanged due to BOE’s 10.5 generation advance preparations and Huaxing Optoelectronic's 65+32-inch MMG volume increase.
Ovi's point of view (mainland machine)
In December and September, New Year's Day and other promotional nodes, the average price of the TV machine terminal market will remain declining. However, due to the greater promotional efforts of the various brands in November, advance overdraft follow-up promotion efforts, it is expected that the average price in December will decline. Have narrowed.
Although there is a lack of holiday effect in January, due to the fact that holiday trips in recent holidays are hot, this phenomenon has a negative effect on home appliance sales. Therefore, it is not ruled out that some brands are in advance promotions, and current panel prices are still falling. The cost advantage of brand manufacturers will gradually emerge. Major brands that suffer from high panel prices in the first half of 2017 are expected to strive for a "good start" by the beginning of 2018. Taken together, the overall machine price is expected to show a mild downward trend in early 2018.
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