Nowadays, the sharing economy is gaining momentum in China, and there are more and more types of shared products. There have been “shared bicyclesâ€, “shared charging treasuresâ€, “shared BMWsâ€, “shared washing machinesâ€, etc., which are subject to many People's pursuit, sharing has become one of the hot topics of the moment.
Sharing has always been silently around us, invisibly changing people's lifestyles. However, this time, with the intervention of capital, it stood on the cusp of the wind and turned into a sharing economy, trying to take the opportunity to vacate and make a revolution in business and society. However, some of the wonderful sharing that followed has also appeared in our sights, such as: “Sharing Mazarâ€, “Sharing Shopping Cartâ€, and sharing umbrellas. The sharing economy has blown all kinds of “shared†products on this air. dance.
With the continuous high temperature weather this year, "shared air conditioners" also took this opportunity to appear in the public eye. When air conditioners are named "shared", will they be sought after by the general public?
What is the "shared air conditioner"?
The concept of shared air-conditioning was first proposed by a Guangdong company in early August of this year, and soon the public air-conditioning public beta version was launched on August 8. The shared air conditioner mainly adopts new technologies such as the Internet of Things and big data. IoT technology is implanted in air-conditioning products. When the shared air-conditioning operation is implemented, since each air conditioner uses GPRS technology to implant the chip into the computer board, the background can receive all the data information. And the use of big data technology, can monitor the user's use time and other conditions, but also the abnormal reminder and fault warning function, once the user's shared air conditioner fails, the APP will promptly send the corresponding information to the user.
Consumers want to experience this shared air conditioner, just download the shared smart air conditioner APP, and the real name registration through the release of the demand, after receiving the APP order from the nearest offline service provider, it will be delivered to the door. Consumers can pay through Alipay or WeChat payment. After paying a certain deposit, there are three channels for renting, continuation and retreat. The power can only be scanned by scanning the QR code of the air conditioner body. The whole application is very simple to install and use. .
Do not buy, but also look at the charges
Through understanding, there are two main ways to share air conditioners: “One is to use cash to pay the deposit. The air-conditioning deposit is determined according to the specific model value. From 900 yuan, the deposit price is basically three-thirds of the price of the air conditioner. One is around; the other is rented by Alipay credit-free deposit."
In the business model, the shared air-conditioning adopts the "deposit + on-time charge" mode, each air-conditioner deposit is 3,000 yuan, which is charged at the price of 1 yuan per hour, and the electricity fee is taken care of by the user. According to the use of 5 months a year, 6 hours a day, 20 days a month, it takes 5 years for an air conditioner to return.
Who is loved, where is it placed?
For most homes, air conditioning is a rigid requirement and can be purchased directly. This also makes the shared air-conditioning mainly for large public places such as flats, universities, hotel factories and so on.
The main target group is the “post-90s†young people. Nowadays, the 90s have become the main consumer groups nowadays, and it is relatively easy to accept new things. After adding 90, there are a lot of renting needs, facing some Stable factors, it is possible to change the work place and place of residence at any time.
There is a market for demand, and there are corresponding differences and contradictions in the market. Whether the shared air conditioner will be sought after by the general public requires us to look at it from multiple angles.
Buyer's thoughts
1. For those who have strong mobility and are likely to change their work and place of residence at any time, if there is no air conditioning in the residence, it is a very annoying time, and the emergence of shared air conditioning can not only reduce the one-time capital investment, but also eliminate the need for a one-time investment. When you move, you should consider the troubles of air conditioning placement.
Second, the shared air conditioner has an abnormal reminder and fault warning function. Once the air conditioner has a problem, it can help the user to solve the problem continuously and the service provider, and shorten the waiting time for maintenance.
Concerned by the concern
First, for some home appliances, the less the moving life, the longer the shared air conditioner is transported, the quality and life expectancy are very worrying.
Second, for the vast majority of people, air conditioning is just a need, it is inevitable to buy one, saying that if you use 5 months a year, 6 hours a day, 6 days a month, the annual rent is 600 yuan. Nowadays, the price of air conditioners and air conditioners is generally between 1,500 and 3,000. That is, a general hanging air conditioner can be purchased for about two and a half years to five years.
Third, at the same time, some people have doubts about the safety of shared air-conditioning information, and feel that their information security risks are relatively large.
"shared" appliances
Although most people are not optimistic about sharing air-conditioning, but calm down and think about it, standing on the wind and "sharing" has already become a market that capital is vying for. The sharing of air-conditioning is actually the exploration of the new economic model in the home appliance industry. Such as the shared washing machine, shared color TV, etc. that were heated up some time ago. Their respective profit models are different, and they are hard to escape the criticism of consumers or public opinion. Of course, there are also some good ideas. This is something that cannot be avoided by any exploration.
As far as home appliances are concerned, each type of home appliance has its own characteristics, especially air conditioners. In all home appliances, it is most afraid of repeated disassembly and assembly. The shared air conditioner is demolished and reinstalled, so repeated cycles will have the performance of the air conditioner itself. Damaged, this is the biggest problem with shared air conditioning.
One of the most important features of a product that shares attributes is its fluid nature, which is itself limited by this shared nature. In addition, consumers are paying more and more attention to issues such as health and safety. Making home appliances different from other shared products, more home-based, privatization attributes are stronger, is a rigid demand. Of course, if you can combine the characteristics of each home appliance well, choose the right one to share, to a certain extent, it will help maximize the resource utilization.
Rational "sharing"
The sharing economy itself is a good thing for the public, but the current capital is blindly chasing the interests. For the reason that the product is simply and rude, it is a reason to go through the capital. To a certain extent, neglecting the characteristics of the product itself, the actual demand of consumers and the feedback of social phenomena, etc., led to the gradual deviation of the product after the flood of products.
Perhaps it is caused by the domestic environment, perhaps due to the rapid economic development. At present, the sharing economy is not pure enough, not rational enough, and constantly being distorted, becoming a product of the ups and downs. I don't know when, we are more concerned about consumers and products themselves. When sharing loses the need to understand the needs of the main body, the shared economic model that should have been for the benefit of the people and created value for the society has gradually changed its taste. Will inevitably become a bubble on the tuyere.
However, I believe that as the government pays more and more attention to the shared economic model, people's understanding of the nature of the sharing economy becomes clearer and clearer, and everything will tend to be rational.
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