With the National Day just past, this National Day and the Mid-Autumn Festival have brought everyone a long eight-day holiday. Whether it is a student party that has gone through a month or a hard-working office worker, it must have been spent happily. A pleasant holiday. However, this year's remarks on the Internet are not as good as they are supposed to be. “The season when people come to people again†and “It's also the scenery to see other people's heads†can be found everywhere.
It is true that for most people, a long holiday of eight days is best for a trip. However, as a country with a large population, tourism is afraid of “thinking of a piece of goâ€. After all, there is usually no time for everyone. The result is that every major scenic spot is crowded every year and people only look at the scenery. Inevitably disappointing, but also to many people who want to travel "look at the ocean". Moreover, the biggest problem in the tourism industry is that the “lemon market†is serious. The serious asymmetry of information leads visitors to say “Look at the scene rather than hear the sceneâ€.
In response, an emerging tourism industry emerged: “VR+ tourismâ€. As the name implies, the tourism industry uses VR. Through VR equipment, people are exposed to scenic scenes. People can make a sensory trip without leaving home. Can VR tourism improve the “lemon market†serious tourism industry?
Variety of flowers, variety: VR+ travels are diverseVR+ tourism is not just a model for people to see the landscape. According to the current example of VR+ tourism on the market, the author here is roughly classified into three categories:
1, orthodox VR virtual tourThis is the use of VR to literally travel, that is, through the implementation of good VR content of the scenic area, through VR head-display and other hardware devices, allowing people to stay in the attractions, to perform a sensory experience of tourism. More representative are the Third Planet, the Palace Museum exhibition, etc. The Third Planet provides VR videos of domestic scenic spots by way of an APP for one attraction, and the National Palace Museum provides users with VR videos of different exhibits in different exhibition halls in a one-period one-subject way. Even if an offline exhibition is missed, it can be viewed through APP. . This is also the largest number of VR+ tours and the largest proportion of VR+ travel.
2, cut into tourism additional items for real tourism service typesThis kind of VR + tourism is the most popular VR + hotel, this is for the actual tourism services, by applying VR technology to the hotel, allowing visitors to preview the accommodation conditions in advance, compared with traditional photos, three-dimensional space More systematic display of the actual situation of the hotel to facilitate the choice of tourists. In addition, there are streets, VR around the scenic routes, etc., all for the actual tourism services. This category is represented by Expedia in the United States. Expedia offers consumers VR to choose hotel services. Its senior VP responsible for products and design shows that VR can change the way people make decisions online, allowing users to “enter†hotel rooms and view supporting facilities. Expedia also offers a range of online travel products, including machine-laundry and attraction tickets.
3, use VR to shape a tourism projectThis is the use of VR to create a travel game project, similar to the feeling of a large-scale VR offline experience shop, but it is a larger scale, a more complete system, a corresponding play system, more representative is the VR theme park. As early as many years ago, Disney and other theme parks have begun to try to make virtual play projects realistic through various technologies. This year's “May 1†Golden Week has undergone VR theme project trial operation Sanya Luhuitou area, etc. VR technology makes people play more interesting and more memorable.
The first of these three kinds of VR+ tourism is the mainstream, which accounts for the vast majority of the VR tourism market. Virtual tourism is mainly derived to cater to people's lack of time. What competition does these VR+ tourism have in today's tourism industry?
Content is muscle, time is bone: VR+ tourism meets market demandVR+ tourism is mainly about time and content entering the market.
VR+ tourism caters to “fragmentation time†and is relatively cheap.
Why do people eat instant noodles? Some of them are because of the shyness in their capsules, and some are because they don't have time to eat anything else. They have to eat instant noodles and they will take a look. The two elements of tourism are just money and time. The virtual tourism involved in VR+ tourism is relatively cheap in price compared to real tourism. Even without equipment, it is possible to spend a small amount of money to try shops offline. At the same time, "fragmentation time" is a common phenomenon for the public at large. People are often forced by work, family, study, etc., and often do not have complete days or holidays. Sometimes there are only a few hours, or a half-day or a day's rest. This fragmented, fragmented time, many times can not support tourists to conduct an actual tour, and to meet this and the "fragmentation time", virtual tourism VR + travel is very appropriate. Users often only need one afternoon to go to experience the store to conduct a virtual tour. If they have VR equipment, they can even use their free time in an hour or two to get a virtual tour.
VR+ travel content is diverse, with rich playability.
Although it is often forced to eat instant noodles, we have no choice but we will also choose “flavors†when we eat instant noodles, what “old sauerkrautâ€, “broiled beefâ€, etc. These “flavors†are also in the selection of instant noodles. The attraction of the time. The same is true for VR+ tourism. Its content is another attractive factor. It is not only the content of ordinary scenic spots, but also VR+ tourism because it is recorded in advance. The introduction and explanation will be more detailed and perfect. It also allows summer people to see the snow scene in winter, and with the continuous advancement of technology, even such features as ancient travel, cosmic trips, movie scene tours, animation scene tours, etc., are destroyed in the sights of war or natural disasters, etc. . For VR theme parks, using VR technology can provide even more exhilarating experiences for those who are coming to the theme park for excitement or fun, and it also provides an opportunity for ordinary users who are unable to purchase expensive VR devices.
What are the benefits of developing a VR+ tourism project with such an advantage?The development of new things is in itself to solve the corresponding needs. The appearance of instant noodles is to enable some people to fill their stomachs under special circumstances, as well as VR+ tourism. VR+ tourism caters to the needs of the market and solves the needs of users who have no time or money for actual travel but want to have a travel experience.
However, VR+ tourism is not a true tourism after all, nor can it completely replace tourism. Just like instant noodles can temporarily solve hunger, but it cannot be eaten as a meal. People do a virtual tour at leisure time, and although they have a travel experience, they often still do not know what to do. Just like we have eaten a “seafood†instant noodles, although there is a taste of seafood, but it is far less than the degree of seafood, this time we will not think of the opportunity to really eat a seafood meal I think most people will think about it even if they don't really go. This is the value of their advertising. VR+ travel allows people to use rough time to experience a virtual tour, which brings more impulses for people to travel to the area, which can stimulate the development of real tourism.
In addition, there are some small aspects, such as the use of VR + tourism guide training, so that they can perform practical exercises in schools and so on. That VR+ tourism has such advantages and development value. Is it a smooth future?
The future is beautiful and the road is long: VR+ tourism faces many challenges. I. Technical aspects1 hardware facilities technology is not perfect
The current VR devices generally have the following defects:
aHardware facilities are cumbersome. Current VR devices require high-quality experience, helmets, data lines, joysticks, etc., which are cumbersome and inconvenient for travel.
b The scope of activities is small. Today's VR devices generally have a relatively small range of activities, generally only one room, which is a big problem for the parade of VR+ tourism.
c The field of vision is narrow. The current VR device has the highest field of vision of only 110°, while our normal field of vision is 180°, which is unfavorable for viewing-based tourism.
d operation feeling is not. Nowadays, the operation of VR mainly depends on the operating lever on the hand, and it is not easy to be accurate. Many times, deviations occur and affect the experience. It's not a good experience to hold two joysticks while you are traveling.
e will have a vertigo for a long time. This is a fatal problem. The phenomenon of dizziness caused by the unsynchronized frame rate will not be solved by any VR device. Dizziness means that the user cannot use it for a long time and there is no way to use it. Complete a true travel experience.
2 content shooting technology
a Difficulties in shooting technical funds. According to media reports, Upano J2VR, a cinema-based VR panoramic camera, which is a combination of four Red Dragon cameras, requires 2 million Chinese renminbi. Nokia's famous VR panoramic camera Nokia OZO costs about 300,000 yuan in China, and Ladybug5 has about 200,000 yuan. Odyssey's domestic price is around RMB 100,000, the integrated VR camera Upano XONE is around RMB 5 to 70,000, and the GoPro Omni is around RMB 30,000. Coupled with the need for professional VR shooting talent, such an expensive shooting cost is a major obstacle to the development of VR + tourism.
b Fixed travel routes. The content of the current VR+ travel is completed because of the shooting in advance, so the introduction and travel routes are fixed. Users cannot follow the route they want, so the user experience will be discounted.
Second, funds1 For the purpose of building a VR play project, the cost of VR facilities is high.
2 For the purpose of promoting tourism through VR and providing tourism value-added services, the cost of VR content shooting is high.
The price is also mentioned above in this respect and will not be repeated here.
Third, the ecological aspects of VR1 each fighting, the industry is still no match in the competition. Taking the VR hardware giants HTC, Oculus, and Sony VR as examples, not only the hardware facilities are different, but also the operating system is very different, and then the content also has barriers. Although Google developed the "daydream" system, the operating system is unified and predictable, but due to profitable competition issues, it may take a long time for full content compatibility. As a result, if users want to make more different VR travel experiences, they must buy more equipment or go to different experience stores. This increases the cost and the second is the trouble. For those who want to save money, use the debris. Users who spend time on VR tours are very deadly.
2 The industry is cold because of the cold winter period. The VR market is currently in a freezing period and the market is sluggish. The three major VR manufacturers Sony, HTC and Oculus have already begun to cut their prices. According to the UGP sales director, the monthly sales of VR helmets this year are around 17,000 units, and last year it was generally at 8, 90,000 units, the sales decline is more obvious. The overall cold of the VR market will also lead to the depression of VR+ tourism.
3 high threshold, difficult to use. The price of VR devices is high, and the threshold is high. At the same time, the operation of VR devices is not easy to use. According to many customers who go to the offline experience store, some customers may only be completed under the guidance of others. The operation of VR is not easy to use, and the purpose of tourism is to relax the body and mind, viewing history and enjoying sights. These complex and difficult to use operations are contrary to the original intention.
Overall, VR+ tourism is not a real tourist after all. Tourism is a combination of physiology and psychology. An unforgettable tour is often not to remember those magnificent scenery, so that you remember, maybe the sun is too lazy for that day. Maybe it was the perseverance of that sweating climb; perhaps it was the interesting snacks that people met and the odd snacks they had; maybe it was just the one who was traveling with you. These experiences and touches are not what the current VR can bring us. Therefore, the current VR+ tourism only caters to the market demand of the tourism industry. To cope with the current fast-paced, fragmented time product, VR+ tourism may still have more focus. In promoting the development of the tourism industry, it helps to eliminate the fragmentation of some people. Actively solving problems and giving full play to their own characteristics is what makes the “VR+ Travel†bowl “noodles†pleasing.
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