New products in the home appliance market are emerging one after another, and prices are becoming more and more “close to the peopleâ€. Several years ago, LCD TVs costing more than ten thousand yuan were sold, and their value dropped to a few thousand dollars. Once the fridge "noble" double door refrigerators became mainstream products for ordinary people to buy.
However, compared with the price of cheaper and cheaper appliances, the “overpaid†appliance after-sales service price has made consumers shout “affordable, unrepairableâ€.
Manufacturers quote several times the market price
"This gas stove was only bought when more than 2,000 yuan, a replacement part actually has to 600 yuan, too far off the mark!" Faced with the offer of on-site maintenance personnel, Ms. Lin was taken aback. Her family's Vantage gas stove was reportedly repaired because it couldn't catch fire. The maintenance personnel of Beijing Huaying Multi-kitchen Kitchen Sales Co., Ltd. said that they must change parts after a few visits. After some bargaining, maintenance personnel said that if you do not pass the company, you can change the price by charging 400 yuan. He also revealed that taking a piece of goods from the company's warehouse is also more than 100 yuan, but because it is necessary to deal with warehouse administrators and bear the risk of customer complaints, so the asking price is 400 yuan. Before leaving, he still repeatedly Ms. Lin, if the company's customer service return visit, we must unify the caliber, "said you are too expensive, did not change, I am kind to save money for you, you do not sell me."
Ms. Zhang also called this newspaper a few days ago that in order to replace the broken stainless steel extension hose on the faucet, she ran several hardware and building materials stores and did not find exactly the same size, and finally had to spend 80 yuan. Purchased one from the factory. "This kind of stainless steel hose has no technical content at all, and similar products on the market will be twenty or thirty dollars." Ms. Zhang expressed incomprehensibility for the manufacturers' pricing.
Mr. Li has similar experience. Smith's home water heater leakage protection plug "strikes" at home, the manufacturer's offer for the plug is 118 yuan. The similar 16A leakage protection plug online quotes from 17 yuan to 66 yuan.
Competitive accessories under difficult to give up profits
The reporter found that, whether it is the floor brush of a vacuum cleaner, a computer control board of a microwave oven, a thermostat of a refrigerator, a remote controller of a television, etc., the price of original parts of these home appliances is often higher than the “psychic price†of consumers, but Some of these accessories sold by network dealers or home appliance repair stations can also be accepted.
A Taobao seller stated that even the original accessories are not all manufactured by the original manufacturer. The electrical appliance manufacturers are also pursuing the procurement from manufacturers who specialize in the production of electronic components. Therefore, consumers should not blindly believe that the original accessories.
The owner of an electrical repair station on Hengyi Road in Fengtai District claimed that because of information asymmetry and the psychology of consumers pursuing the original accessories, the original price was not expensive, and the “original†label was used. Doubled, but the so-called "original" parts that consumers are pursuing are also partly purchased by the electronics manufacturers.
"Because of the fierce competition, white goods manufacturers are still fighting a price war. After the products are sold under the warranty period, the manufacturers will also be responsible for free repairs and replacements. To make up for this part of the shortfall and maintain normal profits, the sales of accessories will become household appliances. The source of some corporate profits,†said a person in charge of a home appliance store.
However, compared with the price of cheaper and cheaper appliances, the “overpaid†appliance after-sales service price has made consumers shout “affordable, unrepairableâ€.
Manufacturers quote several times the market price
"This gas stove was only bought when more than 2,000 yuan, a replacement part actually has to 600 yuan, too far off the mark!" Faced with the offer of on-site maintenance personnel, Ms. Lin was taken aback. Her family's Vantage gas stove was reportedly repaired because it couldn't catch fire. The maintenance personnel of Beijing Huaying Multi-kitchen Kitchen Sales Co., Ltd. said that they must change parts after a few visits. After some bargaining, maintenance personnel said that if you do not pass the company, you can change the price by charging 400 yuan. He also revealed that taking a piece of goods from the company's warehouse is also more than 100 yuan, but because it is necessary to deal with warehouse administrators and bear the risk of customer complaints, so the asking price is 400 yuan. Before leaving, he still repeatedly Ms. Lin, if the company's customer service return visit, we must unify the caliber, "said you are too expensive, did not change, I am kind to save money for you, you do not sell me."
Ms. Zhang also called this newspaper a few days ago that in order to replace the broken stainless steel extension hose on the faucet, she ran several hardware and building materials stores and did not find exactly the same size, and finally had to spend 80 yuan. Purchased one from the factory. "This kind of stainless steel hose has no technical content at all, and similar products on the market will be twenty or thirty dollars." Ms. Zhang expressed incomprehensibility for the manufacturers' pricing.
Mr. Li has similar experience. Smith's home water heater leakage protection plug "strikes" at home, the manufacturer's offer for the plug is 118 yuan. The similar 16A leakage protection plug online quotes from 17 yuan to 66 yuan.
Competitive accessories under difficult to give up profits
The reporter found that, whether it is the floor brush of a vacuum cleaner, a computer control board of a microwave oven, a thermostat of a refrigerator, a remote controller of a television, etc., the price of original parts of these home appliances is often higher than the “psychic price†of consumers, but Some of these accessories sold by network dealers or home appliance repair stations can also be accepted.
A Taobao seller stated that even the original accessories are not all manufactured by the original manufacturer. The electrical appliance manufacturers are also pursuing the procurement from manufacturers who specialize in the production of electronic components. Therefore, consumers should not blindly believe that the original accessories.
The owner of an electrical repair station on Hengyi Road in Fengtai District claimed that because of information asymmetry and the psychology of consumers pursuing the original accessories, the original price was not expensive, and the “original†label was used. Doubled, but the so-called "original" parts that consumers are pursuing are also partly purchased by the electronics manufacturers.
"Because of the fierce competition, white goods manufacturers are still fighting a price war. After the products are sold under the warranty period, the manufacturers will also be responsible for free repairs and replacements. To make up for this part of the shortfall and maintain normal profits, the sales of accessories will become household appliances. The source of some corporate profits,†said a person in charge of a home appliance store.
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