During the quiet period of sales for 4 months, some people said that BYD could not do it. But what the car prophet sees seems to be an energy development bureau that BYD does not seek for short-term sales.
In May, BYD's new energy vehicles, including plug-in hybrid models, sold 8,631 vehicles in the month, ranking first in the sales of new energy vehicles in the month.
For a period of four months of silence, many doubts point to BYD, and there are people who continue to voice: BYD's new energy is still not working! However, after a brief silence, with the launch of the new plug-in hybrid "Song DM", BYD returned to the top position in the new energy market.
Intuitively facing the numbers, we may wish to find out how BYD is returning to the top of new energy. This new generation of vehicles that have contributed a lot to BYD's sales have won the favor of consumers with their products.
How does BYD sit on the first spot again?
According to the data released by the Federation on June 12, BYD E5 sales reached 3,131 vehicles in May, the new car Song DM sales were 2068, Tang 1589, Qin 352, Qin EV 839, E6 652. In the end, BYD's new energy vehicles returned to the top of the monthly sales list with a total sales volume of 8,631 vehicles.
According to the intuitive data of sales increase, the contribution of BYD Song DM and BYD Tang became the biggest growther of BYD's sales volume this month.
To know that with the advent of the Song DM in April, BYD has covered cars, utility vehicles, compact SUVs and medium-sized SUVs in the new energy field. This perfect model matrix is ​​not only the only one among the domestic independent brands, but also the whole new energy vehicle market.
For the "Song" brand of the entire BYD dynasty series, the advent of the new car has already allowed Song to cover the "all-powered full-power" platform model, including dual-mode, pure electric and fuel. Such a perfect product matrix seems to make BYD's return to the future seem reasonable.
Why is Song DM so hot?
To a certain extent, the 100-kilometer acceleration capability of a car has become the standard for consumers to measure the good or bad of a car. BYD Song DM 100 km acceleration of 4.9 seconds, with the ability to accelerate the performance of sports cars, in the moment of entering the market for BYD to earn enough attention.
In addition, Song DM as a key model of BYD's "542" strategy, inherited the "Tang" full-time electric four-wheel drive technology, the ultimate adaptation includes mountain roads, snow, sand, wading and other all-terrain road conditions.
After the blessing of the Sanqing four-wheel drive system of the BYD representative model of the BYD, the Song DM reached a speed of 180 km/h and the pure electric vehicle lasted 80 km. The comprehensive fuel consumption of the Ministry of Industry and Information Technology was only 1.4 liters.
At the same time, the response speed of the electric four-wheel drive is 10 times faster than that of the mechanical four-wheel drive, which can prevent the sudden critical situation such as puncture, brake failure and rollover in a timely and effective manner, and become a great selling point for new products.
At present, in the case that the construction of charging piles in China is still not perfect, the development of pure electric vehicles is restricted to a certain extent by infrastructure construction. However, the plug-in hybrid model not only has the advantage of not losing the price of the fuel truck under the policy subsidy, but also increases the consumption habits of the users to a certain extent under the free switching of the oil-electric mode. It can be said that the development of plug-in hybrid models as a new energy transition period product seems to be more natural.
BYD has to do the real energy saving
It can be said that BYD Song DM inherits all the advantages that BYD Don has as a pioneer. In addition to the car prophet learned from BYD's official website on the April 17 Song DM conference, BYD official immediately announced a subsidy policy: for the first batch of 10,000 users to provide 10,000 yuan in electricity subsidies, in accordance with civilian electricity The price, this subsidy policy can buy up to 16,000 kWh, and this volume of discount can guarantee Song DM pure electric driving more than 85,000 kilometers.
In other words, this offer fills the average user's 5 years of driving mileage and even 5 to 6 years of free use of the car. Song DM has also become the most direct competing product for Audi Q3, Tiguan L and BMW X1.
It is understood that the official data of the Song DM motor plus engine is 333 kW of total power, the peak torque is 740 Nm, and the comprehensive fuel consumption per 100 km is only 1.4 L.
Comparing the fuel consumption of the same-grade fuel version of the car, we found that, with Tiguan L and BMW X1 as examples, the average fuel consumption per 100 km of the fuel version is about 10 to 11 L, while the average fuel consumption of BYD's Song DM official is only 1.4. L, where the difference is close to 8 times. If the three models have a capacity of 100,000 and the bicycle mileage is 200,000 kilometers, the Song DM means that nearly 1.9 million tons of oil can be saved than the competing fuel models, and these crude oils are enough to fill 2 million gas stations. .
It is important to know that these basic costs of reduced fuel consumption of bicycles are beneficial to the entire new energy development trend or to individual consumers. Perhaps this is the fundamental significance of BYD's failure to pursue short-term sales, because it is more like a big situation for BYD to seek for energy development.
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