Recently, the Internet is spreading madly. The State Administration of Press, Publication, Radio, Film and Television is formulating a three-year plan. According to relevant information, this plan is expected to be officially launched in the middle of this year. For this reason, some people in the industry believe that the plan can further promote the three Network integration process.
It is reported that the core of this three-year plan is that by the end of 2015, all national cable TV networks at and above the county level will be digitized, 80% of which have two-way access, Internet access services, and IPTV, Pay TV, interactive entertainment games, online payment, IP phone and other network service functions.
According to the "Better Vision" conceived in this way, TV viewers in the vast rural areas of the country will be able to surf the Internet on the TV, play online games, instant messaging, etc. on the basis of watching TV.
Three-year plan is not reliable
For such a "good vision", as an ordinary user, as a wired person, do you think this matter is reliable? According to this plan, can the national cable TV network, especially the county level, really achieve such a goal?
In response to the above topics, I communicated with relevant people in and outside the industry. Many people said that this matter is not very reliable.
After all, it is necessary for all parties to solve the following factors-â‘ , how to solve the problem of huge capital investment; â‘¡, how to solve the problem of broadband export and inter-network settlement; â‘¢, how to find survival space in the rapidly rising mobile Internet era; â‘£ , How much consumer power does county-level TV users have, etc.
"This vision is good and the plan is okay, but from the perspective of those of us who are from first-line cable TV network operators, it is completely a lie to ourselves. If there is such a plan, it is really not reliable. Spectrum. "
Representatives of some cable TV network operators from major provinces, municipalities and autonomous regions across the country (such as Shanghai, Shaanxi, Jiangsu, Chongqing, Hunan, Zhejiang, Inner Mongolia, Hubei, and Sichuan) and employees of some cable TV networks commented.
The time point for the overall digital conversion and free distribution of set-top boxes in China's cable TV industry was 2003. After more than ten years of efforts, the situation in China's cable TV network from analog to digital is not ideal.
As of March 1, 2013, according to the latest statistics from Convergence Network, the total number of cable TVs that have completed the conversion of cable TV nationwide is about 140 million to 150 million. In addition, there are more than 100 million cable TV users still in the analog TV era.
The digitalization of 150 million cable TVs has been completed in 10 years. It can be seen that various broadcast and television organizations at various levels have various difficulties in the process of digitizing the cable industry. The cost of digital transformation is extremely high, funds are stretched, TV users are diverted, etc.) is controlling this process.
As such a most basic project, it took more than ten years to complete. "It is even less daring to let TV viewers get online after two or three years."
Don't always lag behind policies
Regarding such a legendary plan, some grassroots broadcasters said, "The relevant policies issued by the State Administration of Radio, Film and Television on the industrialization level of the cable industry are always lagging behind, and they are not forward-looking. Planning like this should have been done several years ago roll out."
It is understood that grassroots broadcasters are worried that telecom operators are vigorously marching into the mobile Internet and entering fiber homes. If such a plan has to wait until the middle of the year or the end of the year, the time window for broadcasters is getting more and more small.
A few years ago, the broadband business of the telecommunications operators in the above regions had already launched 4M or 6M services for more than 800 yuan per year, and such a price war is still continuing. Behind such a price war, if the cable TV network operator intervenes again, its market profit and competitive environment will be extremely cruel.
Broadcasting and telecommunications have a fierce battle
"If the bidirectional and digitalization of cities above the county level can be completed within the year, the places where conditions permit can begin to march into towns and villages. It seems that it is still too late. I am afraid that there will be only leftovers if it is dragged on. If it really waits until 2015, once the three major telecoms operate Commercial 4G has achieved full coverage of county-level cities. I am afraid that radio and television will be yellow by then? Not to mention soup. This plan that lags behind the situation seems a bit conservative. "Grassroots from Shanghai, Shaanxi, Jiangsu and other places Radio and television people finally did not evaluate this plan very high.
In addition, competition from operators is much more than that. China Mobile entered the Internet TV business, Sohu IT has confirmed the following information:
1. Following the launch of the OTV Internet TV project team in June 2012, China Mobile has now maintained good communication with Internet TV licensees such as CNTV, BesTV, Huashu, Southern Media, Central Radio, and Guoguang.
2. Guangdong, Jiangsu, Zhejiang and other provinces with better fixed network development are expected to become the first pilot cities for China Mobile Internet TV.
3. The relevant person of Shaanxi Mobile stated in an interview that China Mobile TV + is operated by the government and enterprise departments and has been established for more than a month.
In this business, China Telecom and China Unicom have already deployed in advance, and the IPTV business has been piloted in some provinces throughout the country. The two operators' fixed-line, broadband, mobile phone and Internet TV business bundling strategies have made radio and TV digital TVs more difficult to support. .
"Our IPTV TV business is developing very well!" Senior executives of China Telecom told Sohu IT in private. This statement was confirmed by Liao Renbin, general manager of Hunan Telecom. He said that through the IPTV service, telecommunications has greatly improved the user experience of broadband homes. Radio and television are mainly content control, and telecom operators solve channels.
According to insider analysis, the difference between broadcasting and telecommunications is the distribution of benefits. The control of broadcasting content is not good to quantify the benefits. And telecom operators have solved this problem well through the bundled charging model.
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