PPTV intelligent hardware company released a content open strategy to open up the PPOS operating system and its content to its partners. Tencent announced that it has invested 300 million yuan in investment and the cooperation between the two sides has increased to the capital level.
The "round-up cooperation" between the new round of Internet TV and video websites is not surprising. Tencent, iQiyi, and PPTV are all trying to maximize the value of their content, seeking more exports for their own content and acquiring more users. Hardware vendors have to make up for their own content shortcomings.
In fact, since the birth of smart TVs for more than four years, the cooperation between the content parties and the hardware manufacturers has never stopped. However, the difference is that both Tencent and PPTV have begun to emphasize large-screen operations. Exploring the mature big-screen business model, at the same time, cloud platform capabilities, big data capabilities, operating systems, user experience, and other important aspects that can reflect the ability of large-screen operations have begun to be discussed.
Prior to this, in addition to LeTV, television manufacturers did not attach importance to these aspects, more extensive interest-sharing alliances, and many did not come to an end, but only rough to deal with LeTV's "platform + content "Hardware + software + applications" impact on the market.
From the perspective of Tencent, PPTV, Cool Open, etc., to plan a large-screen Internet, it is clear that the value of the Nuggets' big screen is significant when it comes to stagnating the market position at the moment of the big screen era. To this end, some analysts believe that this can be seen as, the TV field began to fully recognize TV is a great entrance to the big screen Internet, is the operation of the Internet products, this intangible qualitative change is another victory for the Internet.
However, it is not so easy to make big screen operations.
Let us first talk about this cooperation between Tencent and Coolo. In fact, Tencent has not only invested in a hardware company. For example, as early as 2015, Tencent also participated in the investment of another Internet TV manufacturer, Microwhal Technology, for Tencent. Investment Kukai, the micro-whale, is undoubtedly looking for more exports for Tencent video, to achieve more content revenue, the card bit big screen Internet bonus, profit demand is obvious.
As an internet sub-brand under Skyworth, Coocaa lacks Internet gene and lacks content services. In addition, the smart TV industry is currently killing fiercely, and it is impossible to rely on selling hardware to obtain high profits. In the current smart TV market, the days of cool-cooling become increasingly difficult. Must seek new development mode, under heavy pressure, so cool to choose to rely on this big tree Tencent, I come to do hardware, to provide you with a big screen entrance, you support me to do the operation, we distribute together, in order to show the big brother Generously, Tencent gave a cool opening of 300 million and expressed sincerity.
However, it was a pity for Kukai to develop hardware honestly and become a model worker. However, the problem has come. Will this TV hardware be profitable or unprofitable in the future? If you want to continue high profits, there is no market at all, if you do not take the path of hardware profit, in the shop sales, extension of the market in the past few years who come with losses of money, if you want to emulate LeTV go to the top With the route, will Tencent pay for the cool opening?
Well, even if Coolcom has worked hard to survive the toughest years of competition for market share, the sales volume has gone up. It's time to talk about content sharing, advertisement sharing, etc. It's time to discover coolly, cloud platform, big data. It doesn't seem to be in your own hands. The right to speak is too low. In the end, it's hard to say how much profit you can make. It's also possible that you're busy.
Besides, Tencent, there are a lot of partners to choose from. Didn't it cooperate with micro whale before? As long as there is a share, LeTV can cooperate.
Moreover, the industry has already had similar negative materials. Prior to this, Xiaomi claimed to invest 1 billion yuan in content, opened a large group of video websites such as Tencent, iQiyi, Youku, and even established the Xiaomi Film Industry. As a result, the content was there. A large amount of content for secondary charges has caused users to become frantic and eventually failed. So why is this happening? It is not because people are unwilling to sacrifice their own interests, they must make money, and they do not want to be free labor models. Therefore, they must sacrifice the user experience and sacrifice the interests of users.
So, there is also the risk that cool content will become a chicken.
Let's take a look at PPTV and announce that the PPOS operating system and content are open to partners. What does that mean? PPTV is too hard to do its own TV, the market is not easy to sell, and there is no effort to build a professional hardware team like Letv do, well, anyway, I have content, I also did a TV operating system, those of you have no operating system TV manufacturers without content have come to buy me. You can see how clever the PPTV is. In this way, you can earn money from hardware manufacturers, and in the process, draw up a group of their users and find ways to redeem them from other aspects.
In fact, PPTV's PPOS operating system and open content sharing are exactly the same as the Open Eco strategy of LeTV Super TV.
As early as the end of last year, LeTV launched the Open Eco ecological open strategy and took the lead in initiating in-depth cooperation with third-party partners. It treats third-party content equally, does not compete for bids, and positions itself as a large-screen Internet company. Solve the pain points of poor screen content and poor user experience.
This indicates that hardware manufacturers without content and TV operating systems can carry the LeTV Super TV EUI system. Video sites that need to seek export can also cooperate with LeTV Super TV.
In addition, the video site and television hardware manufacturers are right to cooperate, but how to deal with the conflicts of interest between each other, and achieve seamless cooperation, but also to ensure that the market's competitive advantage is very difficult, so that Tencent shares Cool open is just the beginning, and it is still unknown whether the card can be played in the future. Moreover, Tencent has also cooperated with the micro-whales, and the micro-whales have not been so different.
LeTV is able to take the "double performance half price" route, and it can achieve great results in large-screen operation, because the entire big screen ecosystem is closely linked to a whole, there are LeTV, LeTV and other content advantages, music as The mall and 9,000 LePar outlets under the offline experience store have the industry's premier advertising marketing team, cloud platform, production and research team of over a thousand people, and the world’s top audio team... The important thing is that they serve each other only for service users. And to create the ultimate experience exists, not formed by the interest alliance.
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