“Volkswagen Entrepreneurship and Innovation†set off a new wave of entrepreneurship in China on the land in 2015. In the first half of 2015, capital enthusiasm entered, and startups blossomed everywhere, covering almost all areas of clothing, food, housing and transportation. In particular, smart hardware startups are even more powerful. However, with the emergence of intelligent hardware products, many of the shortcomings of smart hardware startups have also been exposed. In fact, there are many problems hidden in the chain of intelligent hardware entrepreneurship. For example, the product categories are too concentrated, the homogenization is serious, and a large number of commodities belong to the long tail category. Products from different manufacturers and different agreements cannot be interconnected, so hardware entrepreneurship It is not easy.
Therefore, on December 4, 2015, Huaqiang Jufeng held the 2015 IOT Conference Branch - Intelligent Hardware Sports Forum to discuss the typical issues of concern for intelligent hardware. Guests with the incubator institutions, well-known venture capitalists, industry senior technical experts, well-known enterprise representatives, makers, professional analysts, industry associations and other participants, from the intelligent hardware technology and pits on the supply chain, etc. Departure, share the needs of the current intelligent hardware market, and conduct in-depth discussions on the smart hardware innovation dilemma, the hot spots and difficult problems in the design, development and manufacturing process, and explore the value of intelligent hardware.
HWtrek Business Director Sun Qingzhi
At the meeting, Sun Qingzhi, the business director of HWtrek, analyzed how the intelligent hardware startup process was optimized from three aspects: understanding the smart hardware market trend, reasonable direction and strategy, and suitable partners. HWTrek is a global digital electronics community based in Taiwan. Its goal is to solve these problems through a crowdfunding platform, and to match the manufacturers with the project's creative people, which can help solve the complex problems of bringing new hardware to the market. .
Director Sun pointed out that from the consumer side, from the customer side, the capital market from three different perspectives to understand the smart hardware market trends, to see what overseas makers are doing. He said that smart hardware startups must have their own core values. Simple is the best policy, and smart and simple points can greatly increase sales.
1) Understand market trends
From the consumer side: Kickstarter 2014 data shows that smart hardware startup project 80.9 from Europe and America
From the maker side: the global Maker event
From the perspective of capital markets: global intelligent hardware financing events: China is more than overseas fire
Source: 2015.10 HWTrek 1,100+Projects statistics
2) Develop a reasonable direction and strategy
The most simplified and implementable products, making good use of "worker wisdom." Start small and make sharing and invitations as simple as possible. In the process of starting a business, we must focus on the core values ​​and study the actual use cases.
3) Suitable partners
Smart hardware entrepreneurial design has many links, because each link can be wrong, so choose the right partner. Products should be selected for mass production in automated plants, rather than small workshops with unstable production capacity.
It is important for startups to establish detailed and reasonable timelines. Director Sun pointed out that Pebble caused a wave of product prototypes at Kickstarter, with the goal of completing the product and shipping within four months, and actually completing the delivery in eight months. It is an overly positive case and the timing is unreasonable.
HWTrek applies the traditional offline supply chain approach to the cloud to change the way the supply chain communicates over the past 10 years. Experts from chip, module design, mold development, electronic component optimization, small batch agile production to millions of mass production can be directly connected online. To date, there are more than 800 hardware supply chain experts on the HWTrek platform. Over 500 projects in the past 10 months have been successfully matched to the best manufacturer partners. Successfully attracted Creator groups from San Francisco, Berlin, Barcelona, ​​London, Beijing, and more than 4,500 creators registered on the platform to seek partners.
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