Huawei's smart phone sales in Taiwan this year hopes to promote the launch of new products by different consumer groups, supplemented by increased marketing resources, human expansion and brand strengthening, so that the sales volume of smart phones can grow by 30%.
In addition, Huawei's non-mobile phone products have become more active this year. In addition to wearable devices including smart bracelets and smart watches, Huawei will enter the PC market for the first time and launch 2-in-1 MateBook. After the city, although Huawei did not list Taiwan as the first wave of products to be listed, but the market expects that follow-up Huawei will also promote NB series products in Taiwan.
In response to the potential development opportunities of virtual reality (VR), Huawei also invested in VR product development. The market expects to see Huawei's VR products launched this year.
After Huawei's smart phone sales squeezed into the top three brands in the world, it continued to strengthen the smart phone shipments in 2016. The market expects Huawei's total shipments of smart phones this year is expected to grow by nearly 20~30% compared with 2015. The results were handed over, and the total amount reached 1.2 to 130 million.
In addition, the popularity of Huawei's global mobile phone brand is conducive to the promotion of its high-end mobile phone products. If Huawei's mobile phone sales growth target of 20~30% this year will be as expected, the sales amount of Huawei smart phone is expected to be 2015. More than 40% of the growth has occurred in the year.
In addition to Huawei's successful development of the global smart phone market, Huawei's smart phone market in Taiwan is also getting better. In addition to the 30% growth in mobile phone shipments in 2015, Huawei Technologies Taiwan Xu Chongde, deputy general manager of the wireless terminal products division of the agency, said that in addition to the differences in mobile payment and software, due to the small differences in the specifications of hardware manufacturers of different brands this year, the competition among operators has turned to brand and quality. Wait for the direction.
Huawei's brand recognition in Taiwan still has considerable room for growth. It is hoped that with the new marketing resources and the continuous launch of new products, Huawei's brand will have better market acceptance in Taiwan and promote Huawei in 2016. The sales amount of smart phones in Taiwan can continue to increase by 30%.
In addition to mobile phones, Huawei's tablet PCs, wearable devices and other products will also be upgraded. According to statistics, the current demand for Taiwanese wearable devices is about 6,500~8,000 units in Taiwan. Although Huawei is inconvenient to disclose the sales target of wearable devices in Taiwan, Huawei also hopes to continue to push new products from wearable devices. The sales of wearable products in Taiwan increased.
In addition, after Huawei released the first 2-in-1 NB product MateBook, in addition to the mainland market, Huawei is expected to launch this product in some European countries. Although Taiwan is not the first listed country, the relevant industry expects that Huawei will continue to increase the sales volume of tablet PCs. At the same time, if the MateBook sales can be integrated and the results can be achieved, and Taiwan is the NB town, it can be used as an outpost for Huawei MateBook sales training and observation market. Therefore, Huawei is expected to be the fastest in the second half of the year. Introducing the MateBook product at the show.
In addition, in terms of VR product layout, Xu Chongde pointed out that Huawei's technology research and development direction is more to meet consumer demand, and currently Huawei's global smart phone global sector has 15,000 employees, 70% of which are R&D personnel. There is no technical bottleneck in the development of VR products, but more careful assessment of market demand.
However, the channel industry expects that because many competitors such as Xiaomi will also launch VR products this year, Huawei has no space to be absent. Just in addition to hardware terminal products, how can Huawei find a more suitable business model, or Huawei must spend more time thinking about it.
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