With the continuous development of "smart medicine", "smart pharmacies" have gradually entered the public's field of vision. More and more pharmacies cater to the era of artificial intelligence, and begin to try to gradually transform to digital and intelligent, and on this basis have formed a set of services that integrate sales, distribution, insurance, health care, consulting, and diversified value-added services. The complete closed loop.
"New retail" is a preliminary exploration of the development of smart pharmacies
As a pharmacy with sales as its main business method, the focus of the development of "smart" pharmacies is on retail. The first step for pharmacies to turn to smart is to open a new model of pharmaceutical retail. Take the WeChat payment smart pharmacy as an example. Consumers have been able to use small programs to register members and establish personal health files. After that, they can scan code purchases, smart cashiers, online Chinese medicine orders, self-service drug purchases, online consultations, and electronic prescriptions in pharmacies. Some pharmacies It even realized the smart "face-brushing" service. These services have enabled pharmacies to achieve online and offline integration, providing customers with more and more convenient drug purchase services, and the customer base continues to expand.
In addition, there are pharmacy robot pharmacists represented by "Pharmacist Xiaoqiao" and "Dingdong Dabai", relying on big data and intelligent analysis to provide patients with appropriate health solutions. They have received extensive attention from the industry and support from investment institutions. The O2O empowerment model, led by Dingdang fast medicine and fast delivery of medicines, is a series of medical services derived on the basis of new retail to increase the adhesion of users online and offline.
The main development model of "Smart Pharmacy"
At present, there are two main construction models for the intelligent development of retail pharmacies: one is dominated by traditional drug operating companies, independently developing or looking for technology suppliers. The common feature of this kind of pharmacies is that they can use new Internet technologies to achieve medicine, health, and medicine. The integration and interaction of remote consultations enhance the professionalism of services. For example, the unmanned pharmacy of Xinzheng Healthy People, the Xinkangyuan smart pharmacy in Anhui, and the unmanned pharmacy in individual areas of Shandong.
This kind of pharmacy combines intelligent health experience with professional pharmacy services. Customers can not only monitor their health online through smart devices in the store, but these devices can also collect the health information of patients and develop personalized health solutions for them. The patient's data is transmitted to the cloud by the device, and the chronic disease management area is established to provide the people with chronic disease management and chronic disease medication services, which has realized the transformation of pharmacies from single sales to providing high-quality and low-cost medication services for customers.
The second model is the pharmacy upgrade model supported by the technology of BAT Internet leading enterprises, with automation and payment method reform as the starting point. Under the current situation, traditional pharmacies urgently need the Internet technology empowerment of BAT leading companies. In order to seize market share in advance, major Internet companies are also actively competing for offline resources. In this context, the two parties quickly cooperated, and based on mobile payment, developed a variety of services such as remote consultation in pharmacies, face-checking to buy medicines, delivery of medicines, and self-selling of medicines.
Regardless of the development model, the common point is to use the Internet and big data to meet the needs of customers in multiple ways. Big data is the foundation for the development of intelligent retail. In the next few years, big data will be the most important resource for retail companies to compete in the next step. While the emergence of smart pharmacies provides consumers with convenient consumption, it also accumulates a large amount of data for online and offline retail, or brings opportunities to obtain a large amount of data, so as to make the operating customers more rational and well-founded. Marketing is more targeted.
The core of pharmacy construction is service
Professional services are the core competitiveness of the pharmaceutical retail industry. Compared with ordinary consumer sectors, the biggest feature of the pharmaceutical retail industry lies in its professionalism. For pharmaceutical retail to truly move towards new retail or transformation and upgrading, it is not enough to rely solely on electronic payment or online and offline integration. The foundation of future development of pharmacies is based on two points, one is professionalism and cost efficiency, and the other is user experience. Improve, or even both.
In terms of professionalism and cost efficiency, the development of smart pharmacies still faces many problems. The first is whether robot pharmacists can replace licensed pharmacists. The health checks, diagnosis results and final medication recommendations that robots perform on customers need to be based on a large number of On the basis of data and deep learning, the current technical level and data capacity, the final diagnosis result of the robot pharmacist still needs to be confirmed and checked by a licensed pharmacist. In addition, how to remove the false and keep the truth, avoid redundant construction, useless construction, and low cost-effective investment are all issues that business leaders should think about.
In terms of user experience, the core of pharmacies is always service. In the process of transforming traditional pharmacies to smart pharmacies, pharmacies must not only consider technical issues, but also pay attention to the humanistic care of customer groups. For example, the middle-aged and elderly people have not yet fully adapted to and used the new technology. Therefore, the transformation of pharmacies with such groups as the main customers must be gradual, giving more guidance in operation, and gradually fostering the trust of the elderly in smart machines. The pharmaceutical industry pays attention to warm services. Intelligent operation can certainly upgrade the level of business operations. However, once any innovation breaks away from humanistic care and does not truly serve customers attentively, the innovation direction of retail companies will only go to a dead end.
In the future, will smart pharmacies become the inevitable choice for all pharmacies? This depends on the follow-up measures to upgrade pharmacies, how new technologies and new intelligence help pharmacies improve management, operations, services, and sales, as well as the company’s attitude and resilience.
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