Deputy General Manager of Galaxy Internet TV Company and Senior Vice President of Iqiyi Art Duan Youqiao
On the afternoon of November 19th, Xiaomi officially announced that it had invested US$300 million in Iqiyi. There is a lot of outside discussion, there is logic behind the analysis, there is speculation about future development. More analysis said, "This cooperation marks the end of the iQIYI's own hardware strategy, including its 100+ mobile phones and Internet TV with TCL will fade out like the PPS brand." Prior to this, the industry was treating millet and iqiyi as rivals, and the streaming media network had also compared two televisions and boxes. This time, it was really together? The complementary combination of strong hardware + strong content, iQiyi really will give up the hardware? After the two together have others there are cooperation opportunities? November 20-21, stream Media Network 2014 was held in Sanya. The senior vice president of Iqiyi and Duan Youqiao, deputy general manager of Galaxy Internet, made keynote speeches. Xiaomi Iqiyi, who had a lot of opinions in the employment industry, accepted an exclusive interview with the streaming media network. He stressed that he hopes to avoid many misunderstandings.
One question, love QIQI will give up the hardware as the analysis said?
Duan Youqiao: The iQIYI TV series that the streaming media network has evaluated is actually the TCL iQIYI TV series jointly created by iQIYI and TCL. TV+ is the brand jointly created by TCL and iQiyi on September 4 last year. The use of a Galaxy license and the only integration with the Galaxy Internet TV integration platform. In addition to the current content of iQIYI provided to the Galaxy platform, iQIYI and TCL joint definition and design, promotion, there is no any iQIYi in the TV. LOGO and brand presentation. This is the first successful case in which the world’s first television manufacturers and video websites have conducted in-depth cooperation.
Iqiyi’s strategy in the hardware field is iqiyi's inside, which means that it does not do independent brand hardware, but it will cooperate with hardware vendors in depth, and will include iQiyi’s video services and its own understanding and accumulation of television. Partner's hardware, and joint definition and design of products with partners, joint marketing and marketing, to provide partners with end-to-end technology, products, operations, promotion and other services.
Therefore, after Xiaomi invests in iQiyi, iQiyi will continue to adhere to iQiyi's inside strategy and continue to cooperate with the vast number of hardware manufacturers to go further on the road of hardware and software plus services in the Internet era.
Second question, millet hardware + iQiyi content combination of luxury, other people's cooperation opportunities there?
Duan Youqiao: The combination of hardware, software, and video content is the trend of the television industry in the Internet era. In the traditional television era, televisions as an independent home device are irrelevant to the television content industry. All televisions can see all channels and do not need in-depth cooperation. However, in the Internet era, televisions have become the gateway and entrance to the home Internet and have operational value. Different TVs may see different contents, and the UI interface will be different. Personalization and user experience will be very different.
Xiaomi invests in iQIYI, the most important thing is optimistic about the development of the video industry and iQiyi itself, and Xiaomi and iQiyi have the same industry values ​​and recognize the open cooperation mode, instead of taking their own content and hardware. Closed industry chain model. Therefore, Xiaomi will cooperate with various video sites CPs and corresponding licensees, including iQIYI, and iQiyi will continue to cooperate with other TV sets and set-top box manufacturers.
Investment is investment, not the exclusive or even exclusive cooperation of content binding. In the Internet era, all promising cooperation models should be open. Companies that do not have an open and win-win attitude can't go too far.
Three questions and industry rumors that millet will change licensees, and now the relationship is the rhythm of changing to the Central Bank of China? Can other hardware manufacturers that cooperate with iqiyi also enjoy the same protection?
Duan Youqiao: Yinhe Internet TV Co., Ltd. is one of the seven Internet license companies of China Internet Television Co., Ltd., which is jointly invested by iqiyi and Yangguang, Jiangsu Radio and TV and Dr. Peng. This mode of multi-participation and long-term win-win cooperation has been recognized by the market and industry. At present, it has achieved very good business results in the market, and has carried out in-depth, effective, and innovative types with upstream and downstream companies in the industrial chain. Cooperation. I also serve as deputy general manager of Galaxy.
In fact, as long as Xiaomi didn't invest in iQiyi, Xiaomi and Galaxy had a very deep contact, and discussed how the two parties could explore a long-term win-win development model in accordance with the state's regulatory policies, but to the present So far Xiaomi's listed products have not yet cooperated with Galaxy.
As one of the senior executives of Galaxy, I am very willing to cooperate with excellent hardware companies like Xiaomi. I believe that Xiaomi also has such a desire, and this is not directly related to whether Xiaomi invests in iQiyi because even if Xiaomi does not invest in iQiyi, it is still possible to cooperate with Galaxy because iQiyi does not independently develop internet TV business. On the Galaxy platform, there are various contents and services of CP including IFC, Jiangsu, Taiwan, Film Network and other video websites.
For other hardware terminal manufacturers, there are actually many in cooperation with Galaxy. These cooperation will continue to deepen. Galaxy, like other licensees, will value various terminal manufacturers including Xiaomi, but it will not be bundled or only for one. Hardware vendor services.
Duan Youqiao emphasized that the investment in M&A in the Internet industry is different from traditional industries. The traditional industry is basically bound, but Baidu Ali Tencent has already invested several billions U.S. dollars in investment and acquisitions in the Internet industry, but it does not see everyone’s business really. Is tied together, the future of iQIYI Ye Hao Ye Hao Ye Hao will always cooperate with companies like Xiaomi, and will continue to cooperate with other terminal manufacturers. At the same time, Duan Youqiao’s views on the current pessimism in the industry are exactly the opposite. He believes that “it may be a new starting point and basis for the development of China’s Internet TVâ€. Why? The topics that are often discussed in this field are nothing more than three: investment, product, and cooperation. Duan Youqiao believes that investing in Internet TV is currently the best time to start; at present, it is time for licensees and terminal manufacturers to create user experiences that are least interfered with, and the least impulsive; cooperation that was previously difficult to achieve is now easier. Therefore, "the second half of 2014 is very likely to become the best time for China's Internet TV development."
Recommended installation sofa butler Download: http://app.shafa.com/
