Under the background of SARFT's seizure of Internet set-top boxes, the sofa Xiaobian believes that in Hong Kong, which uses the DTMB digital TV standard together with the Mainland, the road to the breakthrough has not been licensed yet, and the road to breakthrough has still been found—through the built-in APP of the set-top box. , through the Internet platform to play (not necessarily a feasible way) Wang Weijie’s Hong Kong TV; or the number of licensees in this discussion, the number of China Internet TV ZERO Edition, can be regarded as the era of the Internet True hero, the model of network set-top box users' hearts! This is what people often say: "The front attack cannot attack on the side." "All the villages have excellent methods!" Because the combination of the Internet and traditional TV is the trend of the times! Believe it or not!
As an HD enthusiast who is more interested in Internet TV and ott boxes, he watched live broadcasts of several new product launches for China in the previous two days, and also searched other media for reports on new Chinese products. Some questions and ideas would like to share with you and take a look at everyone’s views and opinions on this industry. First of all, I would like to talk about my personal views, only on behalf of my personal opinions, and I would like to comment on them with different opinions!
First, the industry background analysis:
In recent years, SARFT's policy of severely cracking down on the aggregated live broadcast of live-action APKs that do not have genuine content in the industry has been fluctuating. Feelings tightened and relaxed with the strictness of the policy. Occasionally when it was lax, some cracked versions were quickly available. When the check was strict, the maintenance server was closed. It is estimated that such a large environment, as a license plate number, China has a content advantage, but also optimistic about the future of Internet TV development, so it is still serious in doing this business! At least unlike some licensees, there is absolutely no expectation to make a difference. From this point of view, it is still worthwhile for China. Below is the version of Zero released by China New Products, which will be analyzed one by one:
The HD Carousel
The Zero version is a high-definition carousel that broadcasts a number of customized content, including movies, TV series, variety shows, and children. It is estimated that the self-made high-definition carousel will be made on 100 lines. From the interface of program selection, Huada provided "Guess what you love to watch, everyone is watching, and you want to watch." The idea of ​​Wah Sum is to make things simple and turn on the TV to see it. However, carousels are different from live broadcasts in that they play on-demand content in turn, which leads to two results: they can't watch programs that are more time-sensitive, such as sports events, news, etc.; when they see an on-demand appetite, they don’t know it. When does the next episode play, do you still need to find it yourself? Therefore, whether the HD carousel can be accepted by the public remains to be tested.
1.2 billion for copyright purchases, Discovery and Lions Gate Pictures
The 1.2 billion investment used to purchase genuine copyrights and the cooperation with Discovery and Lions Gate Films really made people excited. However, when they think about the so-called wool on the sheep, they must say that they have paid for it. Otherwise, How to return this? From the profit model elaborated by Hua Dian, there are several ways of advertising and pay-per-view. I remember that the old version of the number of TV will be half of the above paid content, so that everyone has pinched the sweat.
4K, Dolby one can not be less
4K is indeed a hot spot of the moment, but it is also limited to those demos in the mall selling television. The real 4k resolution + mainstream code rate is unacceptable to the bandwidth of our current M. The 1080P that can achieve low bit rate is already very good. So for now, 4K is totally a gimmick. The ability to bring 5.1, 7.1-channel Dolby audio, we need to have power amplifier support - and domestic people seem to have low requirements for sound effects, home theater penetration is too low.
Mobile phone is a remote control, a new experience across the screen
Currently mobile phone remote control, multi-screen push has become the standard for all TV applications, there is no special attraction.
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