Under the demand for electricity after the Great East Japan Earthquake, LED bulbs became popular in Japan at an unexpected rate in 2011. However, lighting manufacturers who should have been pleased with the popularity of early arrival are facing a "white busy" situation.
LEDs have indeed spawned new growth areas, bringing a glimmer of light to the lighting market. On the other hand, the long life has reduced the demand for replacement of light bulbs, and the rapid increase in the number of companies involved has made the competitive environment even more severe. Large lighting manufacturers that have been holding on to the stable domestic market in Japan have had to convert their business structures.
In early August, in the large appliance store in Osaka City, a boxed LED bulb with mountains stacked in the corner of the corner was placed. All the outside of the box are labeled with the "low price" tag, such as "3 4650 yen" and "5 7750 yen".
Occasionally, customers who stayed in front of the counter would look at the light bulb, but then they went to the wide ceiling light store in the center of the floor.
The sales staff of the patrol store said: "Compared with this time in 2011, the sales of LED bulbs have been in a downturn. Due to the price drop, there are many people who are holding a wait-and-see attitude, and the expectations of the sellers are lost."
The full restart of the Japanese nuclear power plant has no eyebrows. The jurisdiction of Kansai Electric Power requires ordinary households to save more than 10% of electricity. However, in Osaka, which is owned by the Kansai Power Region, LED bulbs with energy-saving as a selling point have been slow-moving.
The same is true of Japan. The official lighting company Toshiba Lighting Technology's executive Sato Koshi said, "The sales of bulb-type products this year is about 80% in 2011. The original forecast will peak in 2013-2014, and now it seems that 2011 is already the peak. "".
In the general lighting market with a global scale of 7 trillion to 10 trillion yen, the domestic scale is about 800 billion yen. In 2011, although the scale of LED lighting products expanded to about 14 billion yen in the early 17%, sales of LED bulbs that should have led the way began to appear.
"The production of ordinary incandescent bulbs will be discontinued. In the future, LED bulbs will be used to send light to everyone."
In March 2010, Toshiba’s 120-year-old incandescent bulb has been in production since its inception. LED bulbs designated as follow-up products began to show sales below the same period last year.
It is a bit ironic to say that the main reason for the demand stall is that due to the increased awareness of power saving after the Great East Japan Earthquake in 2011, the popularity of LED bulbs in the general family has advanced. Moreover, LEDs that have a longer life than incandescent bulbs typically do not have replacement requirements for 10 years.
Toshiba’s general manager of lighting technology, Sato sighs, “Among the approximately 250 million bulbs used by ordinary households in Japan, nearly one-third of them are LED bulbs. From the perspective of LED life, there is no hope for a large future. increase".
LEDs have indeed spawned new growth areas, bringing a glimmer of light to the lighting market. On the other hand, the long life has reduced the demand for replacement of light bulbs, and the rapid increase in the number of companies involved has made the competitive environment even more severe. Large lighting manufacturers that have been holding on to the stable domestic market in Japan have had to convert their business structures.
In early August, in the large appliance store in Osaka City, a boxed LED bulb with mountains stacked in the corner of the corner was placed. All the outside of the box are labeled with the "low price" tag, such as "3 4650 yen" and "5 7750 yen".
Occasionally, customers who stayed in front of the counter would look at the light bulb, but then they went to the wide ceiling light store in the center of the floor.
The sales staff of the patrol store said: "Compared with this time in 2011, the sales of LED bulbs have been in a downturn. Due to the price drop, there are many people who are holding a wait-and-see attitude, and the expectations of the sellers are lost."
The full restart of the Japanese nuclear power plant has no eyebrows. The jurisdiction of Kansai Electric Power requires ordinary households to save more than 10% of electricity. However, in Osaka, which is owned by the Kansai Power Region, LED bulbs with energy-saving as a selling point have been slow-moving.
The same is true of Japan. The official lighting company Toshiba Lighting Technology's executive Sato Koshi said, "The sales of bulb-type products this year is about 80% in 2011. The original forecast will peak in 2013-2014, and now it seems that 2011 is already the peak. "".
In the general lighting market with a global scale of 7 trillion to 10 trillion yen, the domestic scale is about 800 billion yen. In 2011, although the scale of LED lighting products expanded to about 14 billion yen in the early 17%, sales of LED bulbs that should have led the way began to appear.
"The production of ordinary incandescent bulbs will be discontinued. In the future, LED bulbs will be used to send light to everyone."
In March 2010, Toshiba’s 120-year-old incandescent bulb has been in production since its inception. LED bulbs designated as follow-up products began to show sales below the same period last year.
It is a bit ironic to say that the main reason for the demand stall is that due to the increased awareness of power saving after the Great East Japan Earthquake in 2011, the popularity of LED bulbs in the general family has advanced. Moreover, LEDs that have a longer life than incandescent bulbs typically do not have replacement requirements for 10 years.
Toshiba’s general manager of lighting technology, Sato sighs, “Among the approximately 250 million bulbs used by ordinary households in Japan, nearly one-third of them are LED bulbs. From the perspective of LED life, there is no hope for a large future. increase".
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