The Internet is an ecological species. The more species and health, the more people involved, the coexistence and mutual dependence. At the Meiling CHiQ2 generation new product launch conference held recently, Meiling not only released the two new white electric smart products of CHiQ2 refrigerator and CHiQ air smart housekeeper, but also released the Meiling “Zhihui home ecosphere planâ€. Docking parent company Changhong's intelligent transformation strategy for the Internet of Things era, with Meiling as the main force, Changhong White Power System successfully broke through the transformation problem of white goods into the smart family, and entered the new era of IoT ecological operation.
From the overall level of intelligent manufacturing of household appliances in China, the penetration rate of black electricity intelligentization and its intelligent products is much higher than that of white electricity. Taking refrigerators as an example, the current refrigerator products on the market are mostly in the concept of frequency conversion and energy saving, and there are relatively few smart refrigerators. Among them, the split structure of fresh cabinets and refrigerators has existed for more than 30 years. In recent years, the development of smart TV and Internet TV is extremely rapid, and the intelligent functions and interactive experiences are changing with each passing day, becoming an important control center for family entertainment and smart families.
However, with the birth of Meiling CHiQ2 refrigerator, the refrigerator refrigeration method that has been stuck for more than 30 years will be completely subverted. With the world's first intelligent cold distribution technology and ETC intelligent identification technology, the two “black technologies†of CHiQ2 refrigerators realize “space changes on demand, temperature changes at any time, and life enjoys at willâ€. This refrigerator does not have the strict chilled freeze difference, you can switch the temperature required for food. When you put the fish in the left compartment of the refrigerator, the temperature of the left compartment is -12 °C on the phone; the same fish, you put it in the right compartment, when the temperature of the right compartment is displayed on the phone as -12 ° C. The same is the right compartment, after putting in an apple, the temperature display becomes 0 °C; more magically, put the apple and the fish in one place, then the phone receives the alarm - "the temperature difference between the two is very large, barely put A witty reminder that you are not happy together.
In addition to the successful application of these two key technologies to the refrigerator industry, this refrigerator also has M-Fresh remote control, intelligent fresh egg bin, food preservation priority, automatic side dish, red, yellow and green shelf life reminder and remote intelligence. Diagnostic and other functions. Taking CHiQ2 refrigerator as a breakthrough, it can dock a series of intelligent service services such as fresh e-commerce service and health management service, so that the refrigerator becomes the entrance of the object.
Meiling's CHiQ Air Smart Butler is not a separate product, but a set of air management systems including the sensing terminal, the control terminal and the equipment terminal. Based on Changhong's original IPP connection technology, UP IoT operation support platform and big data operation, and the world's first SAW all-weather self-control technology from CHiQ Air Smart Butler, it can automatically obtain ambient air parameters around the clock, combined with the comfort logic algorithm of the air database, automatically Command the air equipment group to operate, automatically acquire, auto-calculate, and automatically run, helping users to achieve 24-hour monitoring of air quality, management of air equipment, and custom-made healthy air.
This has led to disruptive innovation and new application scenarios, that is, CHiQ Air Wisdom Butler can “transfer†outdoor good air to the home. When you are traveling or outdoor, you can use the CHiQ Smart Air Butler APP and portable outdoor air sensor to collect the air you feel comfortable with and share it in the air hall or forward it to your friends. With the synergy function of SAW's all-weather self-control technology, all the “empty net†equipments in the house act in unison, and the air in the tourist area is synchronized, so that the home can breathe the same good air as the outdoor.
Like CHiQ2 refrigerators integrated into smart homes and docking smart services, CHiQ Air Wisdom Butler is also the “entrance†of smart home devices under the Internet of Things. In the future, it will connect intelligent service such as smart care and smart air management to realize Changhong White Power. A single product operation enters the "product + service" user operation.
Launched “Zhihui Home Ecosystem Program†to open the “gateway†for the transformation of the Internet of ThingsIn conjunction with the CHiQ2 generation refrigerator and the CHiQ Air Wisdom Manager, there is Meiling’s “Zhihui Home Ecosystem Programâ€. In this regard, Changhong General Manager and Chairman of Meiling Electric, Liu Tibin, made such an interpretation: “Chi†represents intelligence, “Sink†represents the convergence of industry and data, and “Home†represents smart families. Therefore, for the first time, the intelligent transformation path of Changhong White's electric power system with Meiling as the core is clarified, that is, the white electricity business connects the smart home business and builds the white electricity industry ecology around the smart family.
Based on the world's first IOT data operation support platform (UP platform), Changhong White Power Co., Ltd. realizes the interconnection and mutual control of smart appliances such as refrigerators, air conditioners, water purifiers, kitchen and bathroom, and the integrated wisdom provided by family air, food and water. Home solutions, and operate CHiQ refrigerators, air conditioners and other equipment terminals and purchase food exchanges to collect user behavior data, insight into user needs, and provide housekeeping products and services. “This is an innovation in business model and a new path for Meiling’s transformation.â€
Based on the Changhong UP IoT operation support platform, the CHiQ2 generation refrigerator will automatically collect the user's food and beverage data, and then send it to a third-party health management company based on the weight, fat and other data on the health scale. The health management company analyzes the user's dietary data, reminds the user to adjust the diet structure, and implements the user's health management functions, such as giving the user a weight-reducing diet recommendation for the user's weight. At the same time, the refrigerator analyzes the user's taste for each time the user uses the data, and recommends the recipe according to the user's taste. Then the user selects the recipe to place an order through the third-party fresh platform of Meiling's “Purchasing Food Exchangeâ€, Jingdong, Tmall, etc. The third-party fresh-keeping platform will promptly deliver the required ingredients to the door. When it is detected that the milk in the refrigerator is about to expire, the mobile phone receives a message reminder: Please drink before the milk expires. Monitored that there were too many carbonated drinks in the refrigerator, and the mobile phone received a message to remind: drink less carbonated drinks and drink more water.
Based on the Internet and oriented to the Internet of Things, Meiling will focus on the three core living circles, namely the food health management ecosystem, the air health management ecosystem, and the water health management ecosystem. ring. The system integrates Changhong white electric line offline terminal business and online O2O health service business. Around the smart family under the smart community, the smart purchase is built through the “end+cloud+system+platform+product+service†Zhihuijia ecosystem. Six application modes, such as happy kitchen, air management, energy management, healthy drinking water, and care management, provide food and food management services, drinking water services, good air sharing services, and fresh e-commerce services.
It is reported that in order to lay out the “Zhihui Home Ecosphereâ€, Meiling invested in the establishment of Changmei Technology Co., Ltd., taking the community “smart fresh-keeping cabinet†as the entry point to carry out the O2O community fresh-keeping business to purchase fresh food. The business is the main body of implementation, piloting in Mianyang and Hefei, providing community refrigerated self-reporting cabinets, and sales and distribution. At present, the number of users in Mianyang has exceeded 50,000. Most of the communities have settled in. The characteristics of purchasing food exchanges are timely and self-reported. Second, the whole process is cold chain, and the third is linked to farm direct sales. After the cultivation of consumers' habits, the utilization rate of the company's fresh-keeping cabinets is expected to increase steadily. At present, the company will summarize its experience by piloting in the base market, and will further seek suitable ways to copy this model to other cities in the future.
Relying on the intelligentization of Baidian and the “Zhihuijia Eco-sphere Planâ€, Meiling also put forward the development goal for the next five years: strive to realize the strategy of re-creating a new Meiling in terms of scale, product line and organizational process by 2020. The objectives include the realization of annual sales income of more than 20 billion yuan and net profit of 1 billion yuan.
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