Learning from the failure of Google Glass, did Apple develop AR to find the best way to make a profit?

Speaking of smart glasses, everyone is very familiar with Google's Google Glass, but it was eventually identified as a Shantou product, because at this stage, the glasses are too advanced. However, Apple does not seem to think so. After seeing the failure of Google Glass, Apple seems to find the best way to make a profit.

Yesterday, we learned through the report of Bloomberg that Apple is considering wearable devices such as digital smart glasses. The most direct target of its launch is probably AR augmented reality, although the field is quite risky at present. This is likely for Apple to be a long-term growth path.

Of course, the so-called Apple AR glasses are still in the exploratory stage, the details are still unknown, but the device must be able to connect to the iPhone wirelessly, and then present relevant augmented reality information and images on the glasses, with the real world. Superimposed to create endless possibilities. Apple has now negotiated with several potential suppliers and ordered a certain amount of sample testing, but mass production is almost impossible.

Will Apple's AR smart glasses be successful?

With the most money-savvy iPhone business slowing down in the US and China, Apple boss Cook has clearly begun to look into the next business that drives growth. In September of this year, Cook praised the growth of the AR field. He also thought that it was more embarrassing than VR virtual reality. He was very interested in this and said that AR is a long-term solution, which contains huge business opportunities.

Will Apple's AR smart glasses be successful?

Why did Google’s Google Glass smart glasses fail before? There are too many factors, and Google's ambition is so great that it hopes to satisfy everyone's daily use. However, this technology requires longer battery life, as well as image recognition performance and the ability to process large amounts of data. Google Glass is always difficult to satisfy. At the same time, Google Glass has also hit the wall in public privacy. No one wants to see a person who runs around with a camera and shoots every day. Normal social places, including bars and restaurants, are banned and claimed to harm society.

In addition, another factor in the failure of Google Glass smart glasses is pricing. The $1,500 thing is not particularly good and far more expensive than a cutting-edge smartphone. Many netizens pointed out that there are no Google glasses that can distinguish between the rich and the poor. Google didn't feel that this was wrong. It was also associated with fashion design. All kinds of luxury fashion advertisements can see Google glasses.

In any case, Google Glass looks like a work of art, not a technology product that is consumed by the masses, even if it shows the future of technology and is lost because of the tempting price, Google eventually killed the Google Glass project.

So what about the AR glasses in Apple's plan? Apple has excellent design capabilities and the most complete mobile platform ecosystem. It has done a great job in combining hardware and software. Apple has not commented on this yet, but we have seen that Google has withdrawn from the game, but Microsoft also has AR glasses HoloLens, Facebook and Google have also turned to the VR field, facing a high-risk new gadget, Apple can play itself A day?

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