LED lights have not become a mainstream product channel or a barrier to development

Since October 1 this year, ordinary lighting incandescent lamps of 100 watts and above are prohibited from being imported and sold. With the incandescent lamp elimination order entering the implementation period, LED lighting products have become a new focus. However, LED lamps have not become mainstream products in the market due to high prices and market confusion. In fact, before the implementation of the incandescent lamp elimination order, the incandescent lamp products in the store have not seen much.

Energy-saving lamps are the mainstream of the market

The reporter found in the stores of Beijing Shilihe Lighting City and Collier International Lighting Port that incandescent lamps are no longer the mainstream of the market. Whether it is lighting equipment stores such as NVC, Op, or ordinary lighting brands, it is difficult to find incandescent lights. According to the shopping guide, even if there are incandescent lamps for sale, the maximum is 60W.

At present, the U-shaped tube and the spiral tube-type integrated fluorescent lamp, that is, the energy-saving lamp, have become the main products sold in the lamp market. This phenomenon was also confirmed by Lu Zhenghong, general manager of the Bianjujin Four Seasons flagship store. According to him, Bai Anju no longer sells incandescent lamps two years ago, and now the store's lighting products are mainly energy-saving lamps. Other alternative lighting products, such as the proportion of ordinary fluorescent lamps sold by 20%, have been relatively small, and the commonly used ceiling light bulbs have also been replaced with energy-saving lamps. “Beijing consumers have accepted energy-saving lamps, and businesses have been launching activities to promote energy-saving lamps, such as recycling incandescent bulbs for energy-saving lamps, and have received good results.”

LED lamps quickly rise to the top

The “incandescent elimination order” has brought many changes and influences to the lighting market from publication to implementation. The hottest speculation in the market today is LED lighting products. For a time, LED lighting products and manufacturers have sprung up in the market, and major companies such as Sanxiong, Aurora and Op are constantly improving and launching LED lighting products. The latest statistics report of the High-tech LED Industry Research Institute shows that in the first half of this year, more than 1,800 new LED indoor lighting companies were added.

According to the statistics report of the High-tech LED Industry Research Institute, in the first half of 2012, the LED indoor lighting market in China grew rapidly, with a year-on-year increase of nearly 36%, including LED lamps, LED bulbs, LED downlights and LED spotlights. Product sales growth is obvious. It is estimated that in 2012, the scale of China's LED indoor lighting market will exceed 25 billion yuan, a year-on-year growth rate of more than 40%.

LED lamps are expensive and the market is chaotic

For the performance of LED lights in the market, many industry insiders such as stores and dealers do not evaluate high. The high price has become an important reason for restricting the entry of LED lights into ordinary families. According to Lu Zhenghong, when the LED light has just entered the market, a 1.5W LED lamp (brightness equivalent to 15W incandescent lamp) is priced at 49 yuan, which is equivalent to 4-5 times that of ordinary energy-saving lamps and 10 times that of incandescent bulbs. Many consumers are staggering. At present, the price of LED lamps is generally 10 times that of energy-saving lamps. “In B&Q, the sales of LED lighting products account for about 15%, but because of the high price, the sales volume is much lower than this.”

Su Hongmei, general manager of Hemeijia, pointed out that the rapid development of the industry has led to frequent chaos. “The number of companies producing LED lamps is increasing rapidly. Some LED products are very inexpensive, and the brightness is very low. There is no LED lighting product at all, and there may be quality problems.”

Channel or development barrier

According to Su Hongmei, a veteran of the Beijing lighting market and general manager of Hemeijia, the development trend of LED lights in the market is similar to the process of replacing incandescent lamps with energy-saving lamps. “If the replacement of incandescent lamps with energy-saving lamps is the second revolution in the field of lighting, the replacement of energy-saving lamps with more high-quality LED lamps is also a trend, even the third revolution in the field of lighting. When the energy-saving lamps were just emerging, The price is also relatively high. After two years of government promotion and marketing, it has also entered the family. Now the LED lights are in a chaotic market and the strong growth momentum is quite the trend of the year."

Chen Yansheng, chairman of the China Lighting Association, analyzed the current lighting products market and mentioned that there are energy-saving lamps, LEDs and halogen lamps in place of the incandescent lamp market. Halogen lamps are still used less domestically, and energy-saving lamps are currently mainstream products. The development of LED lights is still immature and the price is high. However, with the improvement of technology and the decline in raw material prices after mass production, the price will definitely decline, and the market prospects in the future will be broad.

Lu Zhenghong said that the energy-saving lamp market has just developed in the past two years. The sooner the brand enters the market, the higher the consumer's familiarity, the more favorable position.

Chen Yansheng, chairman of China Lighting Association, also mentioned that the channel is not perfect. For enterprises that have just entered the LED lighting market, they can only rely on engineering projects and other channels to sell products, which may become the biggest obstacle to the development of enterprises.

Su Hongmei, general manager of Hemeijia, said that the LED lighting market is currently chaotic. I think if manufacturers want to promote such high-tech products, they must establish management and sales channels, such as specialty stores, on mature technologies. Into a high-end sales store, in order to gain consumer trust. As a high-end store, it is also responsible for promoting high-end high-tech products and launching corresponding measures, such as recycling used energy-saving lamps, to promote the development of the industry.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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