Last month, Lenovo smart TV new 65i3 at the Lenovo Innovation and Technology Conference Nanchang station grand launch, this focusing injection Lenovo TV R & D team nearly two years of hard work is not just a simple new product, but Lenovo to re-arrange television The opening of the business triggered the industry's conjecture on Lenovo's new fiscal year television strategy. On April 20th, Jia Zhaohui, senior vice president of Lenovo Group and head of smart TV business, and Wei Jin, senior director of product marketing, took the new 65i3 interview with Zhongguancun Online reporters. They are sincerely contemplating all kinds of Lenovo’s new financial year TV business. communicate with.
Will not participate in the price war will put high quality requirements on the first issue of the price war for the Internet TV industry, Mr. Jia Zhaohui believes that in the past two years the majority of the irrational components of the TV market competition, resulting in the industry price chaos occur frequently, because the new brand It's understandable that the entrance to China will definitely occupy an area of ​​urgency. However, like many traditional big brands, Lenovo believes that real good products and good service are the foundation for winning the market. Lenovo is not in a hurry. Lenovo has the patience and confidence to adhere to its own style of play. It will eventually win the market and users. Trust is the real king for the healthy development of the industry. The price war is not a long-term solution, and changes can be seen from the recent rise in television prices.
Mr. Wei Jin added that doing high-quality products is a basic skill, but when the era of artificial intelligence comes, the greater value of Lenovo's TV is to provide users with a simpler and more convenient experience, whether it is air mouse or voice or interactive mode. . Through discussion inside Lenovo, the brand's value proposition is focused on "it's that simple", so we can use this opportunity to be an advertising campaign. It's that simple, just a few words. In the future, users choose to watch large movies. It's as simple as this. It's as simple as watching and buying. It's simple. The entire system is based on artificial intelligence and big data technology. The complexity of changing the use of TV is as simple as that.
As the computer business moves closer to occupy the future of China’s smart TV market, Lenovo’s strategy and goals for smart TVs, Mr. Jia Zhaohui said that at present, the development of smart TV has entered a new stage. Lenovo’s TV is not large, but we have established There are plans for development in three phases in the next five years. Firstly, the first stage is about 6-8 quarters. Lenovo TV hopes to achieve double-digit market share and at the same time achieve our current expectations in core competitiveness. This is the first stage target.
The third stage is 4 to 5 years, Lenovo hopes to account for 10% of the national market share. From the scale of the competitiveness of operations from the above, including Lenovo on the scale will enter a very healthy development. This is the initial development strategy we are planning. In the first stage, we hope that it will be a base area that can put our core competitiveness building up to the point of our first stage. The second stage is to expand the scale, and the third stage hopes to occupy the smart TV market in China just like the computer business.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Senior Director of Product Marketing Wei Jin
A chatting TV turns on the intelligent interaction 2.0 era For the innovative interactive design of Lenovo's 17TV 65i3 TV, Wei Jin believes that Lenovo smart TV not only implements remote control voice control, but also develops “far-field voice†on new products. The industry-leading linear four-meeting solution eliminates three-way echo cancellation and 180° sound source positioning without the need for a hand-held remote controller. A “Hello Lenovo†command can be the first TV partner to chat. At the same time, in the face of a variety of other users' expectations, Lenovo also created the world's first smart TV manager, Le Window, which can interact with viewers based on video content on TV, and will eventually help users while watching video programs. Realize the chat and play, check and buy, grab the gold egg to grab red packets and other convenient and interesting new features to become the family's entertainment steward. A chatting TV
To address this issue, Mr. Jia Zhaohui added that today's TV use efficiency in the home is actually like a computer. If TVs deliver programs to one-way users, there is no more interesting and superior user entertainment and experience, which may reduce TV usage. In the overall design of Lenovo's new phase smart home, Smart TV has its own unique advantages. It is a very important device in the home. In the future, you can control the TV, such as the start of home curtains, home security monitoring and a series of things. These are not only the intelligent modules of TV that can be expressed, but also the future of smart modules and modules in the home to achieve these functions. Lenovo can make TV more feature-rich and enable TVs to truly begin the next step in smart home development. This is a very important layout in Lenovo. Will not participate in the price war will put high quality requirements on the first issue of the price war for the Internet TV industry, Mr. Jia Zhaohui believes that in the past two years the majority of the irrational components of the TV market competition, resulting in the industry price chaos occur frequently, because the new brand It's understandable that the entrance to China will definitely occupy an area of ​​urgency. However, like many traditional big brands, Lenovo believes that real good products and good service are the foundation for winning the market. Lenovo is not in a hurry. Lenovo has the patience and confidence to adhere to its own style of play. It will eventually win the market and users. Trust is the real king for the healthy development of the industry. The price war is not a long-term solution, and changes can be seen from the recent rise in television prices.
Mr. Wei Jin added that doing high-quality products is a basic skill, but when the era of artificial intelligence comes, the greater value of Lenovo's TV is to provide users with a simpler and more convenient experience, whether it is air mouse or voice or interactive mode. . Through discussion inside Lenovo, the brand's value proposition is focused on "it's that simple", so we can use this opportunity to be an advertising campaign. It's that simple, just a few words. In the future, users choose to watch large movies. It's as simple as this. It's as simple as watching and buying. It's simple. The entire system is based on artificial intelligence and big data technology. The complexity of changing the use of TV is as simple as that.
As the computer business moves closer to occupy the future of China’s smart TV market, Lenovo’s strategy and goals for smart TVs, Mr. Jia Zhaohui said that at present, the development of smart TV has entered a new stage. Lenovo’s TV is not large, but we have established There are plans for development in three phases in the next five years. Firstly, the first stage is about 6-8 quarters. Lenovo TV hopes to achieve double-digit market share and at the same time achieve our current expectations in core competitiveness. This is the first stage target.
Lenovo 17TV 65i3 TV
Mr. Jia Zhaohui continued to introduce that the second stage is that within the next three to four years, Lenovo TV hopes to continue to expand the market scale. Everyone is actually very clear that if we want to have enough voice in the market, it should be at least a million. So this is Lenovo's second phase goal. Millions are not a million. Lenovo hopes to have a scale of two to three million. The total number of users that can operate is two to three years. We hope to reach 10 million. The third stage is 4 to 5 years, Lenovo hopes to account for 10% of the national market share. From the scale of the competitiveness of operations from the above, including Lenovo on the scale will enter a very healthy development. This is the initial development strategy we are planning. In the first stage, we hope that it will be a base area that can put our core competitiveness building up to the point of our first stage. The second stage is to expand the scale, and the third stage hopes to occupy the smart TV market in China just like the computer business.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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