One of the controversial issues in the development of shared bicycles is the lock. For the enterprise, it is always in the dynamic development. The lock of the shared bicycle is also constantly spiraling. Ino took the lead in launching the new smart lock in July this year. What's more important is that theo's smart lock is NB-IoT's new generation of IoT smart lock. It is the world's first shared bicycle company to complete R&D and launch it. Who will win the world with the best price and the best price/performance ratio in the competition. At the same time, in order to catch up with the leading technology of theo, Mobye is also stepping up research and development. So, what exactly is the NB-IoT smart lock, and how do the two shared bicycle giants pay attention?
First, why both ofof and Mobai have to do NB-Iot smart lock?NB-IoT is a wide area network connection technology based on the NarrowBand Internet of Things. As long as the terminal is connected to the cellular network, compared with the traditional smart lock for sharing bicycles such as Moby, the following advantages are obtained:
1. Good mobility, meeting remote control
2. Deep coverage, 20db higher coverage than GSM, even users can use IoT technology to unlock smoothly in underground parking lot
3. A large number of connections, supporting 100,000 connections, more than 100 times the connection capacity of traditional communication networks
4. Data transmission speed is fast, much faster than 2G network
5. Ultra-low power consumption, theoretically, battery life is ten years, eliminating the need for charging and maintenance
6. More secure, support two-way authentication and air interface encryption to ensure user data security
7. More stable, providing carrier-grade access
Once the shared bicycle is connected to the NB-IoT IoT network, it will achieve a substantial lead in two aspects: one user experience; the second is the cost advantage. NB-IoT smart lock is not only the technical application of the new generation of IoT smart lock, but also the key winner in the competition of shared bicycle companies.
The traditional smart lock is based on the 2G network standard smart lock. There is a big gap in the capacity of the connected bicycle, and the coverage capability is also limited. In addition, some smart lock bicycles even need to be powered by human riding to solve the high power consumption. The problem.
With the NB-IoT IoT, the experience of sharing bicycles will be significantly improved in the following aspects.
With NB-IoT, ofo can form riding big data through the network, more intelligent scheduling of vehicle delivery, and continuous optimization through AI, and finally form more and more accurate delivery matching. At certain points in time, such as getting off work late, you can't find bicycles. For example, you go to the subway station in the morning and go home from the subway station in the evening. In some places, the bicycles are not matched enough, and they can't meet the user's riding needs. Smart IoT technology can be used to achieve more accurate matching.
In theory, it can be finally realized: in most cases, as long as the user wants to ride a bicycle, there is a ride at any time. In addition, most users, in their daily situations, each have an approximate walking trajectory. For example, ordinary office workers, from the home to the subway station on weekdays, from the subway station to the company, have similar trajectories after work. Here, with the help of NB-IoT technology, combined with big data and artificial intelligence technology, the user's riding trajectory is excavated, and the user is served in advance, rather than letting the user find the car, eventually forming a real smart shared bicycle reality.
2. User unlocking is more convenientBecause NB-IoT has greater coverage, larger connections, faster data transfer speed, more stable network, lower power consumption, etc., this allows users to unlock and scan more quickly and more stably. , less error, and thus a better experience. The traditional smart lock may not be able to unlock the signal.
3. User payment is more convenientIn the same way, because NB-IoT solves the problems of network speed and stability, after the user locks, payment can be quickly realized. More importantly, after the user is locked, there is an annoying problem that still fails to pay successfully, keeps the ride unfinished, and finally lets the user pay a large fee.
Not only has the user experience increased significantly, but companies have also gained the advantage of competitive costs. While the user experience is improved, in general, the cost of the enterprise will also increase, because the experience often means higher cost, but the development and use of the NB-IoT Internet of Things will bring costs in the long run. Advantage. For example, by achieving more accurate sharing of bicycles, the utilization of shared bicycles can be increased. It is no longer simply to increase the amount of delivery to obtain more rides, but a more reasonable intelligent matching to achieve more efficient results. In addition, because the NB-IoT IoT smart lock has obvious low power consumption characteristics, it saves a lot of maintenance costs. With NB-IoT, the same base station can connect more ofo IoT bicycles to avoid dropped calls.
Second, ofo took the lead in research and development, and Mobai closely pursuedThere are mechanical locks in the history of theo, as well as the first and second generation of smart locks "Neptune" and "Uranus". The first generation of smart lock "Neptune" will receive 4 digits after scanning the code, and then manually enter the number to unlock the key. Because ofo regards the unlocking rate in the highest priority of product design, the machine can guarantee that it is like any manual off-road vehicle. The environment can be unlocked, so the button scheme is continued. The second-generation smart lock "Uranus" supports mechanical unlocking, and also supports unlocking via Bluetooth scan code, using Beidou and GPS dual-mode positioning technology. This lock offers both scanning code and button presses, but it has achieved the highest level of unlocking and stability in the industry, but it is still not the perfect smart lock.
However, this will gradually become history. As early as February 22 this year, ofo announced cooperation with China Telecom and Huawei to jointly develop a new generation technology based on NB-IoT Internet of Things, which is used to share smart solutions for bicycles. Less than half a year, on July 13, ofo and China Telecom and Huawei released the ofo smart bicycle based on NB-IoT technology, which was officially put into the market and commercialized. Ofo's new generation NB-IoT smart lock chip is provided by Huawei, and the network is provided by China Telecom. This is the only IOT network covering the whole country, which can avoid the situation that the signal can't be covered and cannot be unlocked.
The NB-IoT-based smart bicycle rides the lock time after the lock is less than 2 seconds, and the battery standby is at least 2 years, which basically solves the congestion problem caused by the traditional network access. The first batch of NB-IoT-based smart lock sharing bicycles began to be launched in Beijing in July and has since been pushed to all parts of the country.
In just two years, ofo completed the rapid transition from mechanical locks to first-generation smart locks and second-generation smart locks. Mobye began with the technology of smart locks. The initial SMS communication unlocking method has the advantages of good network signal compatibility and low power consumption. The disadvantage is that the unlocking is slow, the cost is high, and the data is difficult to collect. Mobay's second-generation smart lock uses GPRS signal unlocking, but some local network coverage is not in place. For example, there are no 2G signals, and network compatibility is also biased. In order to solve these problems, Mobye's third-generation smart lock introduces the GPRS+ Bluetooth unlock mode. The first is to connect the mobile phone to the server, generate data communication, and then let the mobile phone connect with the smart lock via Bluetooth. The advantage is to solve the problem of signal coverage. The disadvantage is that the user needs to open the mobile phone to connect the bicycle to the bicycle. In addition, the bicycle and the cloud cannot realize direct data communication. From the history of this smart lock, the Mobility Smart Lock has undergone several generations of iterative research and development, and the solutions have their own advantages and disadvantages. In order to catch up with the pace of ofo, Moby also began to accelerate the development of NB-IoT's Internet of Things, in order to achieve a smarter sharing of bicycles.
By taking the lead in launching the NB-IoT IoT smart lock, the ofo realizes the transcendence of Moby, and then how to get out of the brand, this is the most exciting part of the competition of shared bicycle companies. Everyone is waiting for it, no matter what, the ultimate benefit is always the sharing of bicycle users.
Third, the competition of shared bicycles: the giant's commanding heights toward the oligarchWith the increasingly fierce competition for shared bicycles, the giants have to move to a higher position. To win the crown, there must be a real strategic commanding height. The strategic commanding heights come from refined operations. Refined operations must be supported by solid technical support and operational efficiency. This is a three-dimensional multidimensional competition. Ofo took the NB-IoT IoT smart lock as a breakthrough, and further opened the distance from the leading Mobai situation. In order to get closer, Mobai is desperately chasing.
There are 650 shared bicycles in the world, and more than 20 million vehicles will be launched at the end of the year. This does not include data from other shared bicycle companies. This means that the market is gradually sinking into third- and fourth-tier cities, and the market space is gradually saturated. This means that not only the second half of the Internet has arrived, but the second half of the shared bike has arrived.
The speed of shared bicycle development is like a high-speed train. It is impossible to slow down. It has to grow into a new generation of giants. Then there will be two aspects sinking. The first is to expand its breadth, and the second is to explore its depth. Breadth is to expand overseas through the power of capital and market, and to export the operational experience gained by the Chinese region to the vast global market.
In terms of expanding to overseas markets, China's Internet has many successful pioneers, such as Cheetah, Eggplant Express, Zhixingtong, Xiaomi, and UC Browser. Such as eggplant fast transmission in the world more than 1 billion users, monthly life of 350 million, is the largest application in India and Indonesia. Cheetah's Clean Master, browser and battery doctors have all been successful. Future shared bicycle companies, such as ofo, will also export China's proven and advanced models to the global market. Up to now, ofo has entered more than 150 cities in 6 countries, providing more than 2 billion bicycle travel services to hundreds of millions of users. The number of connected taxis exceeds 6.5 million. It is expected to enter 20 countries and 200 cities by the end of the year.
The second is how to deepen the current Chinese market. This is the base camp for all cycling giants. Overseas markets are expansion and extra points, but only by deepening the Chinese market can we win the future. How to make these hundreds of millions of users have a better riding experience, which involves the improvement of operation and technical efficiency. The hand-to-hand combat here is a comprehensive test of every detail. Every point of improvement will bring important competitive advantages.
The traditional Internet has grown rapidly for more than a decade. From portals, BBS, instant messaging to e-commerce, O2O, the essence of the Internet is connectivity. So far, most of the relatively easy connections have been completed, connecting people, connecting people and goods. , connecting people and information. Internet representatives such as Sina, Baidu, Ali, and Tencent were born.
Connections range from easy to complex, from online to online and offline. This is also in line with the development track of the Internet. From the beginning, it is the portal, the connection between information and people, and the connection between people is mostly on the line, such as portal, BBS, instant messaging. When the connection of the first part is completed, most of them The site was occupied.
When the vast majority of online space is occupied, the Internet has turned to online and offline connections, and the birth of the next generation of small giants, such as Didi, Meituan, ofo and so on.
Then, the core of the next half is the battle of data. By acquiring more data through technical means, data is the real asset. Algorithms and computing power will become the infrastructure, and data is the real king of the future. This is why the ofo and Mobai have spared no effort to develop the core of the NB-IoT IoT smart bicycle, which is the key to future operational success.
One of the most important aspects of NB-IoT is that it is truly intelligent, not only for smooth unlocking, lower power consumption, but more importantly, the comprehensiveness and integrity of the data, and the understanding of the user's riding habits. Big help, not just group data, group habits, can gradually deepen into personal data and personal habits, providing a solid foundation for the next step of providing personalized cycling services, which also opens up better The user experience, the window of personalized experience. This is the way to the future.
In short, through the technical way, constantly acquire the user's data, constantly perceive and understand the user's needs through AI, constantly enhance the user's experience through technology and operation, and finally stand out in the brutal competition.
Liquid Crystal Display For Home Appliances
Liquid Crystal Display For Home Appliances,High Resolution Portable Lcd Display,Refrigerator Lcd Liquid Crystal Display,Response Fast Remote Lcd Monitor
Dongguan Yijia Optoelectronics Co., Ltd. , https://www.everbestlcdlcm.com