[Text / high-tech LED Yue Mengdi] As if overnight, the slightly silent filament lamp suddenly became hot, and its thermal agenda even exceeded the past. The media exposed Mulinsen and Jingyuan Optoelectronics to jointly develop a new generation of LED full-circle filament lamps.
Recently, stellar Gaohong and Hangke Optoelectronics in the field of deep-plowed filament lamps have successively landed on the New Third Board, and the filament lamp has become an important profit growth point for the two companies.
Gaogong LED has learned from many channels that there are currently about 5 or 60 companies with LED filament lamps, and each has its own selling point. Liu Qiwei, chairman of Shenzhen Richangjing Group, told Gaogong LED that they only used filament lamps and they were focused enough.
Commercial bestselling author Jim Collins explains the concept of foxes and hedgehogs in business in his book From Excellence to Excellence. Foxes are very clever and know a lot of things, but often their minds are messy or diffuse. They develop at many levels and do not focus their thoughts on a general theory or a unified view. The hedgehog reduces the complex world into a single, organized view, a basic principle or a basic idea that compresses all challenges and dilemmas into a simple focus.
In the words of Liu Qiwei, we are stupid and will only do this well.
In 2009, the company has two major product groups: Hongxin Optoelectronics (LED Chip Division) and Hongxin Lighting (LED Lighting). Among them, Hongxin Lighting specializes in filament lamps. In October this year, it entered the Qixingguan Economic Development Zone in Bijie City, Guizhou Province. It has already entered the equipment commissioning stage and can achieve mass production after the Spring Festival. “Once there is opening, plus the factory in Shenzhen, the production capacity can reach 150-200,000/day.†Liu Qiwei told Gaogong LED.
On the other hand, the identity of the earliest wafer optoelectronic chip agents also made Liu Qiwei more smooth in the development of the filament lamp business. Last year, Richangjing was strategically cooperating with Shenzhen Lianshang Optoelectronics Co., Ltd. The latter is a manufacturer specializing in LED filament packaging. This year, it has also put into operation nearly 80 lines in the Qijie Qixingguan Economic Development Zone, specializing in LED filament packaging.
Hongxin Lighting Factory
The biggest advantage of the filament lamp is that the LED filament realizes 360° full-angle illumination, and no need to add a lens to realize a stereo light source, which can bring an unprecedented lighting experience. At the same time, the LED filament lamp also has the characteristics of no stroboscopic, no blue light discharge, no hot, long life, slow attenuation and the like.
Since this year, Philips, Osram, GE, domestic Foshan Lighting, Shanghai Yaming, Yaput, Hongli Optoelectronics, Hangke Optoelectronics, Mulinsen, Baishi, Stellar Gaohong, Yuanlei Technology and other LED lighting factories or packaging companies have entered The field of LED filament lamps has been mass-produced.
According to statistics, the total demand for LED filament lamps in the world exceeds 100 million in 2015, and will increase rapidly by more than 35% per year. Once all the incandescent lamps above 15 watts have ceased production and sales from October 1, 2016, the demand for LED filament lamps will continue to increase.
"The filament lamp is a good product, and the LED industry is a good industry." Liu Qiwei believes that if the LED industry can't do anything, where do you want to go? Although it is no better than other well-known filament lamps manufacturers, Liu Qiwei is full of confidence in Hongxin Lighting. "We are ready for both production capacity and quality, channels or customer orders."
Once production capacity is supported, Liu Qiwei’s idea of ​​relying on traditional channels for distribution and building Internet channels into thousands of households may actually be realized.
Doing business is insisting, the LED industry has developed to this day, entrepreneurs have encountered many temptations, and many smart people "dead" in the temptation. "Shenzhen is too smart, and the lack of is a fool." Liu Qiwei believes. Focusing on one thing, recognizing core competencies, withstanding pressure and temptation, and simplifying complex things, success may not be far off.

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